My Envy Box is a fresh new e-commerce startup focused on luxury cosmetics, based in New Delhi, India. Rishi, Julie and Bharat, the three co-founders, had an idea but no funding; they planned on bootstrapping their business as long as possible before trying to raise funds from outside investors. After resigning from their roles at high paying consulting firms, they set out to build their first startup!
MyEnvyBox.com’s main focus is to provide a monthly subscription service where each customer receives a custom-tailored box of assorted, sample-sized beauty products. In addition, they wanted to give customers the ability to purchase the products they received in the monthly box while also providing relevant content around best beauty practices.
Rishi, Julie and Bharat turned to Webware for an all-in-one solution that would get them up and running quickly. By selecting a theme from the Webware theme store, they were able to have an affordable and attractive webstore in minutes. Webware’ Content Management system and Product Editor helped them add and manage content on their own.
Webware’ more advanced features fitted the My Envy Box team’s needs nicely. The ability to create pages for members only was really helpful to giving MyEnvyBox.com subscribers exclusive content over non-members. They also took advantage of Webware’ Loyalty Program management tool, which allows customers to earn and redeem points on every purchase.
Since MyEnvyBox.com went live three months ago, they have sold out of their monthly box subsciptions! They have also seen very strong sales of full size products.
“We would never have got off the ground without the service provided by the Webware team,” says Rishi Seth, CEO & Co-Founder of My Envy Box.
Check out Rishi, Julie and Bharat’s amazing Webware at www.myenvybox.com!