Webware Blog / All Posts

Workshop on Digital Marketing Solutions for Small Businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store, Marketing your website, Starting an Online business, Website Resources, Webware updates

Digital Marketing is on course to surpass all traditional marketing techniques and develop into the eventual face of marketing. So as a small business owner, the sooner you implement a robust digital strategy for your business, the sooner you’ll start seeing results.

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Webware Secures $2 Million in Funding to Fuel Growth and Expansion

By Cory York | | Tagged Press, Webware updates

Webware.io, a Toronto-based company focused on helping small businesses achieve online success, today announced that it has received $2 million in strategic financing from an elite group of investors led by renowned industry veteran Moss Kadey.

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Webware Launches Concierge App

By Sarah York | | Tagged Announcements, Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization, Starting an Online business, Webware updates

What’s the easiest way to get in touch with the Webware team to manage and update your digital marketing strategy? The Webware Concierge App!

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How LinkedIn Can Help You Scale Your Business

By Sarah York | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Webware updates

Once upon a time, LinkedIn was known as a job-related, “for professionals only” social media platform. Fourteen years and almost 500 million followers later, LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing.

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Now Share Your Blogs On Instagram

By Sarah York | | Tagged Announcements, Marketing your online store, Marketing your website, Online Marketing, Search Engine Optimization, Webware updates

Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.

This week, we are excited to announce Instagram images for your blog posts.

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How Staples & Webware.io Can Help You!

By Sarah York | | Tagged Marketing your online store, Marketing your website, Starting an Online business, Webware updates

Are you a small business owner looking to grow your business? 

Hundreds of small business owners are experts in their field but rely on word of mouth to fulfill their potential. The world of Digital Marketing has so much to offer, and all you need to do is reach out and stake claim to a platform that can put you on the world map.

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Digital Marketing Solutions for Small Businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store, Marketing your website, Starting an Online business, Website Resources, Webware updates

Is your business looking to create or expand its digital marketing strategy?

Visit Webware at Staples at 12 pm on January 24, 2019, to learn what your small business should be doing to drive new business online for a successful future.

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Webware will be at the new Staples Store at 375 University Avenue, Toronto

By Sarah York | | Tagged Announcements, Marketing your online store, Marketing your website, Product Updates, Starting an Online business, Webware updates

Staples Canada has become The Working and Learning Company and as part of the transformation, a new concept store is ready to be unveiled at 375 University Avenue, Toronto. Local media and the community are invited to take part in a grand opening celebration on Thursday, January 10 which will begin with a ribbon cutting at 8:30 a.m., and conclude at 5:30 pm with a spotlight with Canadian fashion designer and entrepreneur Joe Mimran.

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Top Five Things to Look for When Hiring A Digital Marketing Consultant for Small and Medium Businesses

By Sarah York | | Tagged Announcements, Fun Stuff, PowerStores Team, Website Resources, Webware team, Webware updates

When you have to balance your personal and professional life - you miss out on opportunities to present your brand in the best light possible. 

Small and medium-sized businesses most often opt to stick to their in-house staff rather than seeking a professional digital marketing consultant.

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Webware and Staples Canada Announce Partnership

By Cory York | | Tagged Press, Webware updates

Starting today, Webware staff will be onsite in four Staples stores in the GTA, including University Avenue, Front Street, Yonge and King Street, and Midtown Toronto. Over the next 18 months, Webware’s in-store presence will roll out in many Staples locations across Canada.

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Busted! Don't Believe These Myths Keeping Small Businesses Offline

By Sarah York | | Tagged eCommerce Resources, Marketing your online store, Starting an Online business, Website Resources, Webware updates

Even though website technology, design, and marketing services have catapulted small businesses that have opted to go digital, into increased profitability or have provided varying degrees of success over the last couple of years, there are still several similar businesses that are shackled with misconceptions about whether it will work for them or not.

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Webware is now a certified Google Partner

By Sarah York | | Tagged eCommerce Resources, Marketing your online store, Product Updates, Starting an Online business, Website Resources, Webware updates

Webware is proud to announce that we are officially recognised as a certified Google Partner.

To become a member of the globally recognized Google Partner Program, marketing agencies must possess exceptional knowledge of Google Adwords to implement successful Adword campaigns, increasing ROI for their customers.

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Webware introduces our latest feature, "Newsletter" so you can easily communicate with your customers

By Sarah York | | Tagged Announcements, eCommerce Resources, Product Updates, Webware updates

Say goodbye to using those other complicated email marketing tools. Webware’s Newsletter platform makes it easier than ever to send out beautiful, engaging email newsletters. Stay in touch with your customers using our user-friendly newsletter platform right from the Webware dashboard.

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Webware Announces Integration with US Postal Service and Canada Post

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with both the US Postal Service and Canada Post, the most convenient delivery service options for businesses in the US or Canada. Webware customers now have access to either USPS or Canada Post’s shipping service right from their Webware workspace.

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Webware Announces Integration with Fedex

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with Fedex, the world’s largest express transportation company. Webware customers now have access to Fedex’s shipping service right from their Webware workspace.

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Give $100, Get $100 with Our Refer-a-Friend Program

By Sara Cabral | | Tagged Webware updates

Our special offer to all American and Canadian Webware customers -- refer your friends to Webware and they will get a $100 rebate on their order! Plus you will get loyalty points worth $100 added to your account for every new customer you refer! Here’s how it works: Refer a friend to Webware Your friend gets a $100 rebate on their setup fees Once your friend signs up, you get 100 loyalty points! …

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Cut Costs with Postal-Code Based Shipping

By Sarah York | | Tagged Webware updates

With Webware's newest upgrades to its shipping module, you can set up your shipping fees and logistics rules on a postal code level. This upgraded shipping feature can give you ultimate flexibility -- to set the shipping charges and delivery ranges that work best for your business.   Here’s why you want to do this, and why it will save you money and headache. 1) Set shipping fees based on postal code Large delivery ser…

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New Feature Alert: Easily Sell products on Facebook with Webware

By Sarah York | | Tagged Webware updates

Webware announces the launch of its most recent feature, the Facebook Store. All Webware customers will now be able to launch their Facebook store with a few clicks. Once the Facebook store feature has been activated, you can sell products from your Webware on your business' Facebook page. Take advantage of one of social media’s most influential giants and get your fans purchasing directly from your Facebook business page. Increa…

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Your Second Chance at Making a Sale! Access Abandoned Shopping Carts

By Sara Cabral | | Tagged Webware updates

Today  Webware launched the ability to download a list of customers who added a product to their shopping cart on your ecommerce website and then left without paying for their order. This is called an “abandoned cart”. What can you do with this abandoned cart list? Well, this gives you a lead on a potential order! You now have an opportunity to contact these visitors and close the deal. Here are some ideas of what you c…

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New Webware Features!

By Cory York | | Tagged Webware updates

Since our release of Webware 2 in February, we’ve gotten so much great positive feedback on our new platform. We’ve also received requests for even more features from our customers, and we’re listening! Our team of developers are hard at work improving our platform and adding features.  Here are some new features that we’ve recently implemented. Photo Uploader Enhancements Now it’s easy to uplo…

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Game-ify your Webware with Reward Triggers

By Sara Cabral | | Tagged Webware updates

As we’ve announced here, Webware has recently launched an awesome built-in Loyalty and Rewards Program for our merchants.  With this Loyalty Program, your customers can earn points on purchases and then use those points to get deals and discounts. Points can be used to gain new customers and to keep old ones coming back. And there are many creative ways you can use points.  So, now that your customers are loving points…

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Tag Your Products!

By Sara Cabral | | Tagged Webware updates

We’re on a roll here at  Webware HQ and we’re banging out features faster than you can handle it! :) Today we’re launching a very useful feature called Product Tags. A product tag is essentially a keyword assigned to a product. They can describe a property of your product which can then be used to sort groups of products into “smart collections”, enable product specific coupons, and more.  It’s…

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Introducing Loyalty Program Management for Webware Merchants

By Sara Cabral | | Tagged Webware updates

Loyal customers are the gold standard for recurring sales.  Typically less than 20% of your customer base will be “loyal” customers (in other words, returning again and again to make more purchases), but they can make up more than 50% of your sales.  So clearly it’s in your best interest to target and reward these loyal customers. The most common way to do this in e-commerce is to create what’s called a Loyal…

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Webware Introduces Coupon Management

By Sara Cabral | | Tagged Webware updates

COUPONS! COUPONS! COUPONS! Buyers love them, and as a Webware merchant, you should love them too! Coupons are an extremely effective tool to acquire new customers and to reward loyal ones. Over 2.9 billion coupons were redeemed in America last year alone. So that’s why today, Webware is introducing Coupons for Webware Merchants.   Here's how it all works:   In the Workspace of your Webware, under the Marketi…

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Webware Goes Mobile

By Cory York | | Tagged Webware updates

Mobile internet is a big trend we are seeing today, especially in Asia where computers are a luxury. Webware is taking mobile very seriously! Today we are announcing our first major step towards becoming a mobile-first product company. A few days ago, our core dev team pushed our mobile upgrade live! This is a hugely important landmark that we’ve been working towards for over a year. With the newest Webware release, here'…

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