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Webware Product Update: New Page Templates

By Sara Cabral | | Tagged Product Updates

Hey there, Webware customers! To make it easier for you to add great-looking web pages, Webware has added a host of new web page design templates!

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Webware Product Update: Customizable Forms

By Sara Cabral | | Tagged Product Updates

Great news for Webware customers! Use our latest product update, customizable forms, to help you get the most out of your website. Now you can create custom forms on your Webware site, to collect exactly and only the information that you care about from your customers.

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Webware Customer Story: Creating a Lifestyle & Wellness Brand Website with Sitara Hewitt

By Sarah York | | Tagged Customer Stories

Sitara Hewitt is a Canadian film/tv actress and professional dancer, who you may remember from CBC’s tv show, Little Mosque on the Prairie (2007-2012). She had a website but felt it wasn’t communicating her brand and reaching potential clients in a way it could. Sitara reached out to Webware and we were excited to build a website that truly reflected her brand values and allowed her to reach out to her community in a meaningful way.

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4 Principles of Psychology to Keep in Mind When Building Your Website

By Sarah York | | Tagged Website Resources

Are you considering an investment in your small business by building a website? Understanding what makes a powerful website from your customers perspective ensures a better user experience and more success out of your website. Whether you plan to invest money by hiring someone to build it for you or invest time building your own website, knowing some website psychology basics can help you get the most out of your investment. 

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Online Marketing Myths Small Businesses Should Stop Believing

By Sarah York | | Tagged Marketing your website

Have you considered online marketing for your small business? If you have a website, online marketing is a great way to increase traffic, leads and sales. Online Marketing covers a range of business-boosting activities: SEO (Search Engine Optimization) social media marketing (Facebook, YouTube, Twitter, Instagram etc), content marketing, email marketing, paid advertising to name a few. If you’re not sure if online marketing will work for your business, here’s 6 online marketing myths debunked to get you on your way!

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Google News: Continuing to make the web more mobile friendly

By Sarah York | | Tagged Announcements

The trend of mobile search shows no signs of slowing down soon. Following the path that Google began in April of last year, the mobile-friendliness ranking signal will be updated in May to further improve mobile search results.

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The Ultimate Glossary: Guide to Building a Website

By Sarah York | | Tagged Website Resources

Building a website, even if you’ve hired someone to do it for you, comes with a whole new language. Here’s a quick guide to essential technology, design and marketing terms to help you build the best website for your business. 

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Customer Success Story: How Webware Helped GCI Network Grow to a $10M Business

By Sarah York | | Tagged Customer Stories

Established in 2011 by Firoz Khan and Cory York, GCI Network began as a single destination to sell gift vouchers at giftcardsindia.in. Today, GCI Network has partnered with over 300 brands to empower its prepaid products within GCI's 100,000 point-of-sale distribution network.

How did GCI Network take its small, retail giftcard business to one of the largest gifting networks in India?

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10 Signs You Need Help With Your Website

By Sarah York | | Tagged Website Resources

How is your website working for your business? If it’s not bringing in traffic or sales, it might be time to give your website a health check-up. Here’s 10 common issues that signal your website could benefit from some TLC.

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The Ultimate Glossary: Online Marketing Terms for SMBs

By Sarah York | | Tagged Marketing your online store, Starting an Online business

As an essential component to your website’s success, your business can’t afford to overlook online marketing. If you’ve just built your website or never tried online marketing before, there can be a lot of new and confusing terminology to master. Don't worry - Here’s a simple breakdown of the terms you need to know and what they mean.

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Why We Love Do-It-For-You and You Should, Too!

By Sarah York | | Tagged Starting an Online business

A quick Google search of “DIY Website” and you’re bombarded with DIY Website Builder ads and articles that list your best DIY website options. You know your business needs a website, so DIY seems like a reasonable, cost-efficient solution, right? Not necessarily. Here’s why we love Do-It-For-You services and you should, too!

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Webware Customer Story: Increased Traffic & Sales at Morningstar Trading

By Sarah York | | Tagged Customer Stories

Morningstar Trading, located in downtown Toronto, is a true gem in a world of mass-market furniture. Stepping through the door from one of Toronto’s busiest streets into Morningstar’s shop, you’re immediately immersed in the beauty and richness of India. With amazing woodwork, handicrafts, lavish and brightly coloured textiles, and the sweet scent of Nag Champa, Morningstar Trading helps you bring a piece of India home with you. 

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Benefits of writing a Blog for your Business

By Sarah York | | Tagged Marketing your online store

In this internet age, it’s no longer enough for your business to have a website. Today, a business website needs a comprehensive strategy to stand out from the competition and one of the most valuable elements you can add to your website is a blog. There are several reasons to write and maintain a business blog but one particular advantage can help your business break through the online clutter. Read on the learn the most useful benefit…

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4 powerful Google tools for businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Butch Langlois joins the Webware Team

By Sarah York | | Tagged Announcements, Webware team

We’re pleased to announce that Butch Langlois is joining Webware as Chief Operating Officer to support our North American expansion.

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Happy New Year from the Webware Team

By Sarah York | | Tagged Webware team

Happy New Year from the Webware Team!

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Webware Announces Integration with US Postal Service and Canada Post

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with both the US Postal Service and Canada Post, the most convenient delivery service options for businesses in the US or Canada. Webware customers now have access to either USPS or Canada Post’s shipping service right from their Webware workspace.

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Why Reviews Matter for Your Small Business

By Sarah York | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Press Release: PowerStores fuels North American launch with rebrand to Webware.io and a new round of funding

By Sarah York | | Tagged Announcements, Press

PowerStores Ecommerce Ltd. is ready to take on North America with a new name and a fresh round of capital investment to fuel its rapid growth.

Rebranded as Webware.io, the company has closed a new round of funding led by Toronto-based Extreme Venture Partners and William Bissell, who made the investment in his personal capacity through his family office. Webware offers a DIY website platform that is now complemented with robust do-it-for-me set up and support services to ensure businesses become competitive in the online world.

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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Webware Announces Integration with Fedex

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with Fedex, the world’s largest express transportation company. Webware customers now have access to Fedex’s shipping service right from their Webware workspace.

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Small Business Essentials: Reach More Customers with a Strong Online Presence

By Sarah York | | Tagged Starting an Online business

Exposing your small business to the online community means more than just setting up a website with your business address and contact information. It means creating a virtual version of your business, with an attractive, informative website and a social media presence. In this digital era, people use online search engines for almost everything they need. For many, Google search is the first place they go when they have a question or want to know more about something. Given the reliance on the internet today, not maintaining an active online presence can be potentially fatal for small businesses. If you are wondering how to get online, or how to take your business online, this post will explain why and how to establish a strong online presence.

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PowerStores is now Webware

By Sarah York | | Tagged Announcements, Webware team

We are proud to announce that PowerStores is now Webware. 

For our customers and partners, rest assured that nothing will change. We still provide the best platform to suit all of the online needs of a business, including website content management, e-commerce and online payments, blog, social media, and more. We will continue to offer both a do-it-yourself option and a do-it-for-you service, to give you the flexibility to choose what works best for you. 

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Webware at the Los Angeles Small Business Expo

By Sara Cabral | | Tagged Announcements, Webware team

This Thursday, November 5th, catch Webware.io at the Los Angeles Small Business Expo.

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Why Pinterest is Your Business’s Best Bet for Social Media Marketing Success

By Sarah York | | Tagged Marketing your online store

Pinterest has the potential to be the most valuable social media platform for businesses.  [Source] What is Pinterest? Pinterest is a virtual pinboard where u things they are planning to do things they would like to buy  and most importantly, things they are dreaming of doing  The images are “pinned” to boards to keep ideas and projects organized. Images are linked back to a website or blog…

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