Webware Blog / All Posts

FAQs About Websites for Small Businesses

By Sarah York | | Tagged Marketing your online store, Marketing your website, Powerstores updates, Starting an Online business, Website Resources

With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.

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What Our Customers are Saying About Us

By Sarah York | | Tagged Customer Stories, eCommerce Resources, Marketing your website, Product Updates, Starting an Online business, Website Resources

At Webware, we love making our customers happy. But don’t just take it from us! Here’s what our satisfied customers are saying about us:

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The Most Valuable Internet Trends in 2017 for your Small Business's Online Strategy

By Sarah York | | Tagged Marketing your online store, Marketing your website

 

Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.

The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.

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8 Festive Marketing Ideas to Boost Sales this Holiday Season

By Sarah York | | Tagged Marketing your online store, Marketing your website

Make sure your small business is getting in on the action during the busiest shopping season of the year. 

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Save Abandoned Carts with Webware's Latest Feature Launch

By Sarah York | | Tagged Product Updates

On the surface, an abandoned cart on your ecommerce website can seem negative. Bad news, right? Wrong! Learn how to combat abandoned carts with Webware's newest feature launch. 

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Webware for Real Estate Agents: Your Guide to Building an Awesome Website

By Sarah York | | Tagged Website Resources

Are you a real estate agent or agency considering a new website? Reach your clients with a beautiful website designed for real estate professionals.

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Why Your Website Popup Ads are Killing Your SEO (or soon will be!)

By Sarah York | | Tagged Announcements

Google’s steadfast commitment to the user-experience has sparked another update to its Search Engine Results Page (SERP) ranking factors. If your website uses a popup to gather email newsletter signups or likes on social media or something else, this new ranking signal is directed at you.

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Your Checklist for a Successful Website Launch

By Sarah York | | Tagged Marketing your website

You have invested a significant amount of time, creative energy and money into your business’s new website. When it’s ready to go live, you want as many people as possible checking it out. Here’s nine things you can do to get great results.

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5 Paw-some Reasons to Adopt an Office Pet

By Sarah York | | Tagged Fun Stuff

What could be more fun than petting animals on coffee breaks and between meetings? Basically, nothing. However, it turns out that pets in the office provide more than just a cuteness overload at work. Read on for 5 paw-some reasons to adopt an office pet!

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Instagram Hashtag Cheat Sheet

By Sarah York | | Tagged Marketing your online store, Marketing your website

Recent research shows that businesses of all sizes use social media to market to customers. In 2016, Instagram has seen the biggest increase in users and overall confidence as a powerful marketing tool. To help increase the visibility of your Instagram posts, we’ve created a hashtag cheat sheet for the top 10 small business industries among Webware clients. 

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Webware Announces Free Plan!

By Sarah York | | Tagged Website Resources

Build your website, ecommerce store or blog with Webware’s Free Plan. You’ll have access to our SEO-friendly technology platform and all the tools you need to create an attractive, mobile-friendly web presence with zero monthly fees.

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10 Essentials for Small Business Websites

By Sarah York | | Tagged Website Resources

Up to 62% of consumers (and growing) do their research online before making a purchase! It’s never been more important for businesses to have a well-designed, informative website. 

To make a lasting impression on potential customers, here’s 10 essentials for your small business website.

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4 Tools Small Businesses can use to Boost Website Success

By Sarah York | | Tagged Website Resources

The website for your small business is up and running, now what? Post launch, the goal of your website is to get more website visitors buying your business products or services. Keep reading to learn about 4 tools to boost conversion on your website. 

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Webware Product Update: New Page Templates

By Sara Cabral | | Tagged Product Updates

Hey there, Webware customers! To make it easier for you to add great-looking web pages, Webware has added a host of new web page design templates!

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Webware Product Update: Customizable Forms

By Sara Cabral | | Tagged Product Updates

Great news for Webware customers! Use our latest product update, customizable forms, to help you get the most out of your website. Now you can create custom forms on your Webware site, to collect exactly and only the information that you care about from your customers.

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Webware Customer Story: Creating a Lifestyle & Wellness Brand Website with Sitara Hewitt

By Sarah York | | Tagged Customer Stories

Sitara Hewitt is a Canadian film/tv actress and professional dancer, who you may remember from CBC’s tv show, Little Mosque on the Prairie (2007-2012). She had a website but felt it wasn’t communicating her brand and reaching potential clients in a way it could. Sitara reached out to Webware and we were excited to build a website that truly reflected her brand values and allowed her to reach out to her community in a meaningful way.

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4 Principles of Psychology to Keep in Mind When Building Your Website

By Sarah York | | Tagged Website Resources

Are you considering an investment in your small business by building a website? Understanding what makes a powerful website from your customers perspective ensures a better user experience and more success out of your website. Whether you plan to invest money by hiring someone to build it for you or invest time building your own website, knowing some website psychology basics can help you get the most out of your investment. 

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Online Marketing Myths Small Businesses Should Stop Believing

By Sarah York | | Tagged Marketing your website

Have you considered online marketing for your small business? If you have a website, online marketing is a great way to increase traffic, leads and sales. Online Marketing covers a range of business-boosting activities: SEO (Search Engine Optimization) social media marketing (Facebook, YouTube, Twitter, Instagram etc), content marketing, email marketing, paid advertising to name a few. If you’re not sure if online marketing will work for your business, here’s 6 online marketing myths debunked to get you on your way!

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Google News: Continuing to make the web more mobile friendly

By Sarah York | | Tagged Announcements

The trend of mobile search shows no signs of slowing down soon. Following the path that Google began in April of last year, the mobile-friendliness ranking signal will be updated in May to further improve mobile search results.

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The Ultimate Glossary: Guide to Building a Website

By Sarah York | | Tagged Website Resources

Building a website, even if you’ve hired someone to do it for you, comes with a whole new language. Here’s a quick guide to essential technology, design and marketing terms to help you build the best website for your business. 

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Customer Success Story: How Webware Helped GCI Network Grow to a $10M Business

By Sarah York | | Tagged Customer Stories

Established in 2011 by Firoz Khan and Cory York, GCI Network began as a single destination to sell gift vouchers at giftcardsindia.in. Today, GCI Network has partnered with over 300 brands to empower its prepaid products within GCI's 100,000 point-of-sale distribution network.

How did GCI Network take its small, retail giftcard business to one of the largest gifting networks in India?

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10 Signs You Need Help With Your Website

By Sarah York | | Tagged Website Resources

How is your website working for your business? If it’s not bringing in traffic or sales, it might be time to give your website a health check-up. Here’s 10 common issues that signal your website could benefit from some TLC.

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The Ultimate Glossary: Online Marketing Terms for SMBs

By Sarah York | | Tagged Marketing your online store, Starting an Online business

As an essential component to your website’s success, your business can’t afford to overlook online marketing. If you’ve just built your website or never tried online marketing before, there can be a lot of new and confusing terminology to master. Don't worry - Here’s a simple breakdown of the terms you need to know and what they mean.

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Why We Love Do-It-For-You and You Should, Too!

By Sarah York | | Tagged Starting an Online business

A quick Google search of “DIY Website” and you’re bombarded with DIY Website Builder ads and articles that list your best DIY website options. You know your business needs a website, so DIY seems like a reasonable, cost-efficient solution, right? Not necessarily. Here’s why we love Do-It-For-You services and you should, too!

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Webware Customer Story: Increased Traffic & Sales at Morningstar Trading

By Sarah York | | Tagged Customer Stories

Morningstar Trading, located in downtown Toronto, is a true gem in a world of mass-market furniture. Stepping through the door from one of Toronto’s busiest streets into Morningstar’s shop, you’re immediately immersed in the beauty and richness of India. With amazing woodwork, handicrafts, lavish and brightly coloured textiles, and the sweet scent of Nag Champa, Morningstar Trading helps you bring a piece of India home with you. 

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