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Benefits of writing a Blog for your Business

By Sarah York | | Tagged Marketing your online store

In this internet age, it’s no longer enough for your business to have a website. Today, a business website needs a comprehensive strategy to stand out from the competition and one of the most valuable elements you can add to your website is a blog. There are several reasons to write and maintain a business blog but one particular advantage can help your business break through the online clutter. Read on the learn the most useful benefit…

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4 powerful Google tools for businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Butch Langlois joins the Webware Team

By Sarah York | | Tagged Announcements, Webware team

We’re pleased to announce that Butch Langlois is joining Webware as Chief Operating Officer to support our North American expansion.

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Happy New Year from the Webware Team

By Sarah York | | Tagged Webware team

Happy New Year from the Webware Team!

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Webware Announces Integration with US Postal Service and Canada Post

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with both the US Postal Service and Canada Post, the most convenient delivery service options for businesses in the US or Canada. Webware customers now have access to either USPS or Canada Post’s shipping service right from their Webware workspace.

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Why Reviews Matter for Your Small Business

By Sarah York | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Press Release: PowerStores fuels North American launch with rebrand to Webware.io and a new round of funding

By Sarah York | | Tagged Announcements, Press

PowerStores Ecommerce Ltd. is ready to take on North America with a new name and a fresh round of capital investment to fuel its rapid growth.

Rebranded as Webware.io, the company has closed a new round of funding led by Toronto-based Extreme Venture Partners and William Bissell, who made the investment in his personal capacity through his family office. Webware offers a DIY website platform that is now complemented with robust do-it-for-me set up and support services to ensure businesses become competitive in the online world.

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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Webware Announces Integration with Fedex

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with Fedex, the world’s largest express transportation company. Webware customers now have access to Fedex’s shipping service right from their Webware workspace.

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Small Business Essentials: Reach More Customers with a Strong Online Presence

By Sarah York | | Tagged Starting an Online business

Exposing your small business to the online community means more than just setting up a website with your business address and contact information. It means creating a virtual version of your business, with an attractive, informative website and a social media presence. In this digital era, people use online search engines for almost everything they need. For many, Google search is the first place they go when they have a question or want to know more about something. Given the reliance on the internet today, not maintaining an active online presence can be potentially fatal for small businesses. If you are wondering how to get online, or how to take your business online, this post will explain why and how to establish a strong online presence.

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PowerStores is now Webware

By Sarah York | | Tagged Announcements, Webware team

We are proud to announce that PowerStores is now Webware. 

For our customers and partners, rest assured that nothing will change. We still provide the best platform to suit all of the online needs of a business, including website content management, e-commerce and online payments, blog, social media, and more. We will continue to offer both a do-it-yourself option and a do-it-for-you service, to give you the flexibility to choose what works best for you. 

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Webware at the Los Angeles Small Business Expo

By Sara Cabral | | Tagged Announcements, Webware team

This Thursday, November 5th, catch Webware.io at the Los Angeles Small Business Expo.

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Why Pinterest is Your Business’s Best Bet for Social Media Marketing Success

By Sarah York | | Tagged Marketing your online store

Pinterest has the potential to be the most valuable social media platform for businesses.  [Source] What is Pinterest? Pinterest is a virtual pinboard where u things they are planning to do things they would like to buy  and most importantly, things they are dreaming of doing  The images are “pinned” to boards to keep ideas and projects organized. Images are linked back to a website or blog…

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SEO and Marketing Services Now Available

By Sara Cabral | | Tagged Marketing your online store

What is SEO? Your new website can be an essential tool for your business’s marketing strategy. But in order to make the most of your website, you need people to find it! Search engines like Google help your website get found. SEO - or Search Engine Optimization - is a way to increase traffic to your website by focusing on where it appears in search engine results. Optimizing your website or web store will make it easier to find on…

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5 Ways Webware Helps Your Business Succeed

By Sarah York | | Tagged Starting an Online business

Webware is a leading cloud-based web platform designed for small and medium sized businesses. Businesses can use Webware and our expert support team to design, set up, manage, and grow a website or webstore. Whether you’re starting an online business, taking your existing business online, or are ready to upgrade your website, Webware has all the key components for a successful digital business, all in one place: 1) Website A we…

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Give $100, Get $100 with Our Refer-a-Friend Program

By Sara Cabral | | Tagged Webware updates

Our special offer to all American and Canadian Webware customers -- refer your friends to Webware and they will get a $100 rebate on their order! Plus you will get loyalty points worth $100 added to your account for every new customer you refer! Here’s how it works: Refer a friend to Webware Your friend gets a $100 rebate on their setup fees Once your friend signs up, you get 100 loyalty points! …

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Cut Costs with Postal-Code Based Shipping

By Sarah York | | Tagged Webware updates

With Webware's newest upgrades to its shipping module, you can set up your shipping fees and logistics rules on a postal code level. This upgraded shipping feature can give you ultimate flexibility -- to set the shipping charges and delivery ranges that work best for your business.   Here’s why you want to do this, and why it will save you money and headache. 1) Set shipping fees based on postal code Large delivery ser…

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New Feature Alert: Easily Sell products on Facebook with Webware

By Sarah York | | Tagged Webware updates

Webware announces the launch of its most recent feature, the Facebook Store. All Webware customers will now be able to launch their Facebook store with a few clicks. Once the Facebook store feature has been activated, you can sell products from your Webware on your business' Facebook page. Take advantage of one of social media’s most influential giants and get your fans purchasing directly from your Facebook business page. Increa…

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How To Host an Awesome Instagram Contest

By Sarah York | | Tagged Marketing your online store

 

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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Your Second Chance at Making a Sale! Access Abandoned Shopping Carts

By Sara Cabral | | Tagged Webware updates

Today  Webware launched the ability to download a list of customers who added a product to their shopping cart on your ecommerce website and then left without paying for their order. This is called an “abandoned cart”. What can you do with this abandoned cart list? Well, this gives you a lead on a potential order! You now have an opportunity to contact these visitors and close the deal. Here are some ideas of what you c…

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3 Essentials for your Instagram Marketing Plan

By Sarah York | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah York | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah York | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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