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Be Inspired: Cory York, CEO of Webware tells his story

By Sara Cabral | | Tagged Press, Webware team

Cory York, CEO Webware tell his inspiring story of ambition, determination and success against all odds. Read and be inspired! http://yourstory.com/2013/06/from-ice-hockey-in-canda-to-selling-books-door-to-door-in-india-to-setting-up-a-mini-incubator-goa-based-entrepreneur-cory-york/

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Quick Results Marketing: 3 Reasons Why You Should be Advertising on Google Display Network

By Sara Cabral | | Tagged Marketing your online store

In one of our earlier posts in the Quick Results Marketing series, we talked about how you can place your ads right in front of potential customers when they are searching on Google. In this post, we talk about reaching your target audience while they’re browsing the web and visiting other websites that may be relevant to your products or service. The combination of the right audience, the right website, and a powerful advertising messa…

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Do's and Don'ts of E-mail Marketing

By Urvi Shah | | Tagged Marketing your online store

In this third post in the “Quick Results Marketing” series, we discuss and provide some pointers to be successful with email marketing. A recent article in McKinsey Insights shows that e-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. The DO’s of E-mail Marketing So first off, DO create an email marketing campa…

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Quick Results Series: 5 Ways to Use Coupons to Make Quick Sales

By Urvi Shah | | Tagged Marketing your online store

Did you know that coupons also belong to the arsenal of tools you can use to increase traffic to your site at short notice AND generate some quick sales? Think about the wonders that can do to your bottom line! Here are some tips you can use to make the best use of coupons: 1) Announcing New Products: Use coupons with a 5%-10% discount rate to announce a start-of-the-season or a new collection of products. Apart from giving you quick re…

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Quick Results Marketing: Cast your Net in the Search Stream

By Sara Cabral | | Tagged Marketing your online store

This is our first article in the "Quick Results Marketing" series, which, as the name suggests, will cover marketing tools that start delivering results (usually traffic or sales) within a short turnaround time. If you want to jump-start your online business, these are the marketing tactics for you. Search Engine Marketing with Google AdWords Whether they’re in the browsing stage or even the buying stage, shoppers use se…

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Responsive Web Design: More than Just Visual Calisthenics

By Cory York | | Tagged eCommerce Resources

In one of our recent blog posts, we talked about how 2013 was the “Year of the Mobile”, how 2014 will see even more growth in mobile commerce, and how important it is to put mobile at the centre of your ecommerce strategy. The sources cited in that blog post show that the number of mobile users and shoppers is going through the roof.  Indians especially are shopping madly using their mobiles, and those that aren’t, want to,…

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5 Ways Coupons Can Help You Promote your Online Store

By Urvi Shah | | Tagged Marketing your online store

Coupons can be a vital element of online store’s marketing plan. Coupons are basically tools which can be used to encourage your customers to behave in a way that is best for your business. And if you make the customer feel that they have been rewarded for their interaction with you, they will not only remember this experience positively, but will likely return to your online store again... and again. Here are 5 top ways in which you…

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Game-ify your Webware with Reward Triggers

By Sara Cabral | | Tagged Webware updates

As we’ve announced here, Webware has recently launched an awesome built-in Loyalty and Rewards Program for our merchants.  With this Loyalty Program, your customers can earn points on purchases and then use those points to get deals and discounts. Points can be used to gain new customers and to keep old ones coming back. And there are many creative ways you can use points.  So, now that your customers are loving points…

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Do-It-Yourself SEO

By Urvi Shah | | Tagged Marketing your online store, Starting an Online business

Search engines like Google are the primary way in which your web site gets found by customers and interested parties. So, helping search engines find you is absolutely critical to your ability to build traffic to your site. The process of getting search engines to notice your site and report it in the search results is called Search Engine Optimisation, or SEO for short. SEO is everything to do with managing how well and how high up you ap…

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How My Envy Box used Webware to the fullest

By Cory York | | Tagged Customer Stories

The Story: My Envy Box is a fresh new e-commerce startup focused on luxury cosmetics, based in New Delhi, India. Rishi, Julie and Bharat, the three co-founders, had an idea but no funding; they planned on bootstrapping their business as long as possible before trying to raise funds from outside investors. After resigning from their roles at high paying consulting firms, they set out to build their first startup! The Challenge: MyEnvyBox.…

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Tag Your Products!

By Sara Cabral | | Tagged Webware updates

We’re on a roll here at  Webware HQ and we’re banging out features faster than you can handle it! :) Today we’re launching a very useful feature called Product Tags. A product tag is essentially a keyword assigned to a product. They can describe a property of your product which can then be used to sort groups of products into “smart collections”, enable product specific coupons, and more.  It’s…

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Honey, shall we build an online store this weekend?

By Sara Cabral | | Tagged Starting an Online business

Which of these describes you? I have an existing small business that I want to take online I want to sell products or services online I have little or no knowledge about web development I am in a hurry to get my online business started I have a limited amount of money to invest in building my business I want to test the business idea before putting a big investment behind it If any of the above applies to you, then read o…

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Introducing Loyalty Program Management for Webware Merchants

By Sara Cabral | | Tagged Webware updates

Loyal customers are the gold standard for recurring sales.  Typically less than 20% of your customer base will be “loyal” customers (in other words, returning again and again to make more purchases), but they can make up more than 50% of your sales.  So clearly it’s in your best interest to target and reward these loyal customers. The most common way to do this in e-commerce is to create what’s called a Loyal…

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Webware Introduces Coupon Management

By Sara Cabral | | Tagged Webware updates

COUPONS! COUPONS! COUPONS! Buyers love them, and as a Webware merchant, you should love them too! Coupons are an extremely effective tool to acquire new customers and to reward loyal ones. Over 2.9 billion coupons were redeemed in America last year alone. So that’s why today, Webware is introducing Coupons for Webware Merchants.   Here's how it all works:   In the Workspace of your Webware, under the Marketi…

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Webware Goes Mobile

By Cory York | | Tagged Webware updates

Mobile internet is a big trend we are seeing today, especially in Asia where computers are a luxury. Webware is taking mobile very seriously! Today we are announcing our first major step towards becoming a mobile-first product company. A few days ago, our core dev team pushed our mobile upgrade live! This is a hugely important landmark that we’ve been working towards for over a year. With the newest Webware release, here'…

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Marketing your Online Store: For Every Budget

By Urvi Shah | | Tagged Marketing your online store

Every businessperson knows the importance of marketing. As soon as you put up a signboard or print your visiting cards you have started marketing your business. But what next? And what is the best way for an online store to market itself? Here’s the no-jargon quick guide to online marketing. We’ll get into more depth on each of the marketing channels in future posts. In the infographic below which we call the “Wheel of Market…

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Start your online business…Now!

By Cory York | | Tagged Starting an Online business

So many people out there have exciting business ideas, but they have one thing in common – they are new to doing business online. And naturally there are a lot of questions about how to get started. So if you have ever thought about going online with your own store but were not sure how to do it, read on. 1.Think about what you want to sell online. It can be anything. Your business idea could be conventional or unusual ... Maybe y…

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Introducing our Guru Program!

By Sara Cabral | | Tagged Webware team

  Hello all! I'm Sara, and I’ve recently joined the Webware team.  We’ve built a terrific web and e-commerce solution here and now we’re ready to present it to the world! One of my main objectives here at Webware is to ensure that we provide our customers with the best possible service and support in their website and online store setup.  With that goal in mind, I’m extremely proud to anno…

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