Webware Blog / All Posts

SEO and Marketing Services Now Available

By Sara Cabral | | Tagged Marketing your online store

What is SEO? Your new website can be an essential tool for your business’s marketing strategy. But in order to make the most of your website, you need people to find it! Search engines like Google help your website get found. SEO - or Search Engine Optimization - is a way to increase traffic to your website by focusing on where it appears in search engine results. Optimizing your website or web store will make it easier to find on…

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5 Ways Webware Helps Your Business Succeed

By Sarah York | | Tagged Starting an Online business

Webware is a leading cloud-based web platform designed for small and medium sized businesses. Businesses can use Webware and our expert support team to design, set up, manage, and grow a website or webstore. Whether you’re starting an online business, taking your existing business online, or are ready to upgrade your website, Webware has all the key components for a successful digital business, all in one place: 1) Website A we…

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Give $100, Get $100 with Our Refer-a-Friend Program

By Sara Cabral | | Tagged Webware updates

Our special offer to all American and Canadian Webware customers -- refer your friends to Webware and they will get a $100 rebate on their order! Plus you will get loyalty points worth $100 added to your account for every new customer you refer! Here’s how it works: Refer a friend to Webware Your friend gets a $100 rebate on their setup fees Once your friend signs up, you get 100 loyalty points! …

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Cut Costs with Postal-Code Based Shipping

By Sarah York | | Tagged Webware updates

With Webware's newest upgrades to its shipping module, you can set up your shipping fees and logistics rules on a postal code level. This upgraded shipping feature can give you ultimate flexibility -- to set the shipping charges and delivery ranges that work best for your business.   Here’s why you want to do this, and why it will save you money and headache. 1) Set shipping fees based on postal code Large delivery ser…

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New Feature Alert: Easily Sell products on Facebook with Webware

By Sarah York | | Tagged Webware updates

Webware announces the launch of its most recent feature, the Facebook Store. All Webware customers will now be able to launch their Facebook store with a few clicks. Once the Facebook store feature has been activated, you can sell products from your Webware on your business' Facebook page. Take advantage of one of social media’s most influential giants and get your fans purchasing directly from your Facebook business page. Increa…

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How To Host an Awesome Instagram Contest

By Sarah York | | Tagged Marketing your online store

 

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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Your Second Chance at Making a Sale! Access Abandoned Shopping Carts

By Sara Cabral | | Tagged Webware updates

Today  Webware launched the ability to download a list of customers who added a product to their shopping cart on your ecommerce website and then left without paying for their order. This is called an “abandoned cart”. What can you do with this abandoned cart list? Well, this gives you a lead on a potential order! You now have an opportunity to contact these visitors and close the deal. Here are some ideas of what you c…

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3 Essentials for your Instagram Marketing Plan

By Sarah York | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah York | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah York | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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'I was successful before, yet Webware changed everything.'

By Urvi Shah | | Tagged Customer Stories

Universal Hockey is a professional hockey training institute based in Canada, owned and run by Daniel Bochner. This is his story. Daniel is a professional hockey player-turned-elite trainer. With his business, Daniel has been offering elite camps, private/semi-private lessons, clinics, consulting, coach mentoring, and off-ice training, amongst other professional training services, for many years now. He has had plenty of clients and h…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your online store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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Meet Indrajit Chowdhury- Co-Founder and CTO of Webware

By Urvi Shah | | Tagged Webware team

Wanna know what makes a CTO? Here is a little insight into the professional career of our Co-Founder and CTO, Indrajit Chowdhury. Indrajit was first exposed to computer programming at a summer internship in the early 90’s at a research lab in the University of Wisconsin. But this was no ordinary summer job: Indrajit was at a research lab funded by the Human Genome Project, and here, he learnt how to program robotic arms. It is easy t…

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No Pain No Gain: No Longer True for Building A Website

By Urvi Shah | | Tagged Starting an Online business

‘No Pain, No Gain’ seems to be the way things go for everything in life, whether it’s a fitness program or even an online business. No matter what it is we want to achieve, we have to endure a painful ordeal to get it, right? Let’s look at all the hassles you will have to go through (or already have gone through) when you want to build an ecommerce store and/or take your business online. PAIN #1: Finding the righ…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your online store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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10 Tips on Writing Content for your Blog

By Urvi Shah | | Tagged eCommerce Resources

So you have decided to start a company blog on your online store/ website to drive more traffic, promote your business and engage your target audience. But what should you write on your blog? What kind of content is considered appropriate for a business blog? And, how to create content that will benefit your brand as well as your bottom-line in the long run? Here are 10 ideas on what to post on your company blog: 1. Tell your Story: Peo…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your online store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your online store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your online store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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5 Basic Tips on Getting the Right Content for your Facebook Page

By Urvi Shah | | Tagged Marketing your online store

If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.  Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and…

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Step-by-Step Guide to Promoting your Business on Facebook

By Urvi Shah | | Tagged Marketing your online store

So you’ve created a Facebook Page for your business, and now what? You might be thinking, how does this translate into getting more sales on my website? What do I do with this page? How can I get more “likes” and more engagement with my “fans”? Facebook offers some great tools to help you get more out of your page.  By just putting a fraction of your marketing budget towards the following actions, you sho…

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'I no longer have to depend on third-party promoters for business, thanks to Webware.'

By Sara Cabral | | Tagged Customer Stories

John Pollard, widely acknowledged as the pioneer of White Water Rafting in South India, has 5 successful projects under his belt. Starting with Dandeli in 1999 and including 2 in Coorg and 1 in Maharastra in the subsequent years, John is now plying his trade in 2 locations in Goa, a spectacular addition to the myriad attractions that this beach-side state has to offer to its tourists. John has been extremely successful in transforming slee…

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Why Content Trumps Images for SEO

By Urvi Shah | | Tagged Marketing your online store

You’ve probably heard before that in the online world, ‘images are far more effective than text to capture the attention of the viewer’. This is definitely true when posting on Social Media like Facebook, where many different bits of information are vying for the viewer’s attention at the same time. But when it comes to a website or online store, high quality content is key to its success. Given the increasing use o…

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