The trend of mobile search shows no signs of slowing down soon. Following the path that Google began in April of last year, the mobile-friendliness ranking signal will be updated in May 2016 to further improve mobile search results.
According to TechCrunch, “Google’s search chief Amit Singhal said for the first time this summer , more Google searches were completed on mobile devices than desktop computers”. There are 100 billion searches performed on Google each month with more than half happening on mobile phones!
With more and more people relying on Google’s mobile search, this update to further penalize non-mobile friendly websites is the next natural step for the search giant.
From the official Google Webmaster blog,
“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
With this update to its search algorithm, Google continues to confirm the mobile-first industry standard. If your business website is not mobile friendly, now is the best time for a redesign. Not sure if your website is mobile-friendly? Click here to test your website.
This is great news for Webware customers! Our mobile-friendly, responsive designs will continue to be favoured by Google and give our customers great search results ranking.