With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.
To help you discover the right channels to get your business soaring online, we’ve answered your most burning website questions.
Can I get new business from a website and the internet?
Here are a few interesting facts:
- 84% of consumers believe that small businesses with websites are more credible than ones with only a social media page
- 83% of surveyed businesses that do have websites said “their online platforms gave them a competitive advantage over businesses without websites.”
- Google processes over 3.5 billion searches per day
- Google users are increasingly relying on local and hyperlocal search to find products and services
If your business has a comprehensive online strategy, the internet is a great place to reach potential clients. If you aren’t sure where to start, Webware has created the perfect package for small businesses to get online quickly and efficiently. Our Digital Services Plan includes the perfect mix of marketing activities to get your business seen online.
Does a website guarantee business success?
Absolutely not. Unfortunately, a website is not the field of dreams. Just because you build it, does not mean the customers will all of a sudden start calling and buying your products. A website is an extremely useful tool for reaching new customers but it works best in conjunction with a full online strategy.
An online strategy that will help your business succeed includes a variety of components. Your plan for online success should include a website, ongoing SEO (Search Engine Optimization), a social media action plan, Google MyBusiness integration, review monitoring, backlinks, regular website updates like blog posts, and a regular email newsletter to customers.
I’m already on Facebook, Instagram, Twitter, etc. Why do I need a website?
Social media platforms are great ways to communicate with your existing customers. However, when it comes to finding a business online, most people begin their search on Google. If your potential customers are searching for a new real estate agent, mortgage broker, doctor, contractor, or any other type of business, they’re not looking on social media. Your website puts you on the search-map.
In addition, a website offers a superior opportunity to outline your products and services. There’s no clicking through a Facebook profile to find what your business provides or doesn’t provide. An instagram profile offers little to no information beyond a quick description, geographical business location, and a link to the website. A website provides your clients everything they are looking for in one place including a comprehensive list of products and services, ‘about us’ details, FAQs, and most importantly, easily accessible contact information.
Is SEO (Search Engine Optimization) a one-time, set-it-and-forget-it, activity?
First things first. What is search engine optimization (SEO)? According to Google, search engine optimization is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Google runs each website through a system of checks to help decide where the website should fall on the search engine results page (SERP). While no one knows the exact formula, Google considers a broad range of factors like your website’s schema markup, your business’s reviews on Google, website load speed, quality, frequency and size of website content updates, backlinks, mobile responsiveness, brand power and social signals, and more.
The perfect mix of SEO factors is constantly changing to improve the quality of search engine results for Google users. This means your website’s SEO strategy should be regularly reviewed and updated to keep up with ever-changing internet world.
What search terms should I optimize my website for?
Ranking for the right keywords for your business on Google Search is critical to your website’s success. Spending some time developing your keyword strategy could help attract the right kind of visitors to your website.
There are two types of keyword search term strategies. The first is a short-tail keyword strategy. These are one to two word phrases that describe your business and corresponding website content. Short-tail keywords can be difficult to rank for because they are broad search terms with potentially thousands of other businesses vying for the same keywords. For example: immigration lawyer, gold jewellry, interior designer, wedding caterer. Your website should be optimised for these short-tail keywords to help describe the content on your website and what your business does.
However, for a stronger keyword strategy, it’s important to also incorporate long-tail keywords as you optimize your website for search. These are longer phrases which potential customers could plug into Google. For example: the best immigration law firm in Toronto, contemporary art-deco interior designer in Montreal, delicious italian dishes to serve at a wedding.
As you create your keyword SEO strategy, keep two things in mind
- Include words that help describe the content of your website
- Include longer phrases that incorporate more specific keywords to help drive the right kind of traffic to your website
How long does it take to build a website?
The industry average to build a website is between 4 and 6 months. At Webware, we aim to get your business online right away. With a One-Page website launched within the first week, we launch your full website within 5 weeks.
With so many people using the internet and Google search to find businesses, you could be leaving a lot of money on the table by not taking advantage of a strong online strategy. If you’re hesitating to grow your online presence, or aren’t sure where to start, Webware is here to help. We’ve designed the perfect plan to get your business online and help you reach potential customers. Get started today at webware.io!