It’s the most wonderful time of the year! With the holidays upon us, so too is shopping season. While big brands always do well during this time of year, small businesses are in a great position to grab a piece of the spending action.
With more and more people starting their holiday shopping online to research products and services and find stores nearby, small businesses can use their website and online strategy to reach customers who are ready to buy now.
If you’re a small business looking to make the most of holiday season shopping, here’s four ways to get customers through your door, all backed by Google research.
- Be mobile-friendly. Mobile searches for “where to buy” grew over 85% in the past two years. Shoppers are switching out in-store browsing for online browsing. Even if they eventually head to the store to make the purchase, consumers are starting their research online, and they’re using their phones. Don’t miss out on the action with an outdated, unresponsive website.
- Help customers with their online research with store and product videos. “Shop with me” videos are soaring in popularity on mobile—growing over 10X more in watch time over the past two years. Customers want to be sure they’re buying the perfect gift for their loved one (or themselves). Shoppers want more details than product specs. When Google calculated the amount of time people have spent watching unboxing videos just on their phones, it’s the equivalent of watching the holiday classic “Love Actually” more than 20 million times. By creating a video showing customers around your store, highlighting popular gift items, “unboxing” favourite products, or demonstrating a service in action, people can get a better idea of their potential purchases. You can upload the video to YouTube and your website, and share it on social media to reach your fans.
- Be ready to help. With their online research complete and shopping list in hand, customers are prepared to buy ASAP. Make sure your website’s online chat is up and running, your phone number/contact information is visible, and there is staff ready to answer questions, offer suggestions, and expedite shopping. Whether you have an e-commerce store or not, being on-call to help customers can make all the difference.
- Make your business easily accessible to last-minute shoppers. Mobile searches for “store hours” peaked on Christmas Day. Even with the best of intentions and hours of online research, procrastination and busyness prevail. Ensure your hours and location are very visible on your website, and your Google+ Business Account info is up-to-date, so when customers are looking to make that last minute purchase, they know where and when they can find you. Top Google searches include: “what stores are open near me on Christmas,” and “what stores are open right now.”
Get your small business on the holiday shopping map with these Google research-backed tips. Are you missing a strong online strategy or a mobile-friendly website? Webware has all the tools your business needs to get online and be seen by potential customers. Get in touch with the experts at Webware to get your business online, today. Visit webware.io for more details.
A Webware website and digital marketing package also makes a great gift for the small business owner in your life. Get started here.