Top Five Things to Look for When Hiring A Digital Marketing Consultant for Small and Medium Businesses

By Sarah Windover | | Tagged Announcements, Fun Stuff, PowerStores Team, Website Resources, Webware team, Webware updates

When you have to balance your personal and professional life - you miss out on opportunities to present your brand in the best light possible. 

Small and medium-sized businesses most often opt to stick to their in-house staff rather than seeking a professional digital marketing consultant.

They believe that learning digital marketing is a better use of their budget than hiring experts who have had repeated success.

However, given the complexities of the digital world, a digital consultant will navigate the internet in a way that makes the most sense for your business.

Apart from technical expertise…

A digital consultant knows the process of providing value to consumers.

With tools and resources, they evaluate your existing marketing and set well-defined methods that expand your customer base and increase your chance of success.

While there are several reasons you should hire a digital consultant, picking the right one can be an overwhelming task.

It seems like there is an overwhelming amount of marketing agencies out there these days, that are ever-ready to help. However, not every company suits your business needs.

Here are top five things to look for.

1. Knowledge of pain points of small and medium businesses.

Most businesses and startups have to deal with countless pain points on a daily basis. A digital consultant should have an idea of the pain points of your business. An effective digital partner can identify solutions that can improve the customers’ experience, free up the business owner's time, and increase the bottom line.

2. Marketing experience.

Digital consultants today are skilled in diverse fields of marketing and business; SEO, social media, email, content, mobile marketing and so on. Marketers with high work experience can create more effective strategies that will not only engage existing customers but attract new ones.

3. Focus on client industry.

Make sure the professional you hire has sufficient knowledge in your area of expertise. If you are searching for a firm to create brand awareness on your mortgage brokerage, consider a digital consultant who has specialized in providing marketing solutions for the mortgage industry.

4. Latest marketing trends.

With new tools and evolving social media platforms, it is crucial for digital consultants to stay on top of the most recent technologies and trends to know how it will affect and serve your small and medium business. Your digital partner should know and be ready to implement the most valuable marketing strategies to positively affect your bottom line.

5. Accessible platform.

The most effective way to manage your small and medium business' digital needs is to have everything in one place.

Does your digital partner enable you to manage your email marketing, blog, website, online store, social media accounts, and customer communication - in one place?

As a business owner, hopping from platform to platform is not an effective use of your time.

Find a digital partner that enables you to see and manage everything from one platform…

Allowing you to focus on making money, and what you do best - running your business.

If you are looking for a complete digital toolkit, just chat with us in the chat box on this page! Our platform enables small and medium businesses to easily access multiple tools needed to manage and grow a beautiful, successful online presence.

What are some of your experiences on hiring a digital marketing consultant?