How To Use Instagram Hashtags To Promote Your Business!

By Sarah York | | Tagged Marketing your online store, Marketing your website, Online Marketing, Starting an Online business

Whether you have a startup or an established business, the chance of growing your business and reaching a wider audience is commonly possible through an active social media profile. One social media platform that has taken the world by storm in recent years is Instagram.

As an increasingly effective marketing platform, many businesses have been exploring the latest Instagram features to distinguish themselves and stand out from the competition. However, one critical aspect that companies sometimes skip or overlook is incorporating hashtags into their posts.

Hashtags are a combination of letters, symbols, and numbers that are used to categorize photo and video content. Adding relevant hashtags to your posts will help your brand, product or service gain more visibility which will translate to more engagement and an increase in followers. In fact, research shows that a post with just one Instagram hashtag will receive 12.6% more engagement than posts without a hashtag.

However, to maximize your post performance and stir up a conversation, you will need to identify a variety of hashtags that are relevant to your topic or brand. Ideally, you can use fifteen to twenty influential hashtags on each post but not more than thirty. To make sure you use the correct hashtags for your business and optimize your Instagram profile to its fullest potential, we have created a hashtag cheat sheet for the top ten small business industries among Webware clients.

1. Home Renovation/Contractors.

#homerenovation #renovation #homeimprovement #remodel #homeremodeling #bathroomremodel #remodel #remodeling #homereno #dreamhome #woodworking #makehomeyours #homesweethome #customcarpentry #porchreno #generalcontractor #finishedbasement #renovations #livebeautifully #homedesign #propertyrenovation #build #buildingsite #DIY #transformation #homesunderthehammer #homepolish #bedroomremodel #kitchenremodel #tools #contractor #contractorsofinsta #instacontractor #work #project #carpentry #construction #flipthishouse #kitchenrenovation #fixerupper

2. Real Estate.

#realestate #realestateagent #realestateexperts #realestateyourcity #yourcityrealestate #realestateinvesting #internationalrealestate #realestateinvesting #job #estate #tour #hiring #mortgage #property #tips #investing #properties #realestatenews #realestatelife #realestateagency #luxuryrealestate #milliondollarlisting #listing #listings #realtorlife #realtor #buyahome #views #househunting #viewhome #lovewhereyoulive #home #house #residential #commercial #urbanliving #dreamhome #iworkforyou #buy #sell #invest #homes #condo #recentlysold #wesellhomes #getitsold #citylife #homestaging #openhouses

3. Restaurants/Catering Services.

#restaurants #food #dinner #night #chef #cafe #friends #happy #bistro #cuisine #gastronomy #diner #appetizer #eatbreakfast #eatlunch #eatdinner #foodporn #foodie #yum #foodpics #hungry #foodgasm #foodspotting #eat #eats #sharefood #brunch #foodstagram #delicious #lovefood #foodlover #ristorante #lunch #breakfast #dinnertime #drinks #wine #canape #instafood #healthy #chefs #cooks #goingout #celebratewithfood #champagne #cocktails #beer #gourmet

4. Window Coverings.

#window #windows #curtains #curtaindesign #drapes #windowcoverings #interiordesign #shutters #blinds #shades #venetian #curtainsandblinds #windowfurnishing #renovation #homedecor #homedesign #blindsandshutters #blindsandshades #modern #contemporary #decorating #windowblinds #interiordecoration #upgrade #designers #livingroom #bedroom #rollershades #instadecor #room #instadesign #fabric #color #prints #interiors #home #light #shade #lightandshade #textiles

5. Flooring.

#flooring #flooringinstallation #installation #floorings #design #flooringdesign #designbuild #residental #interiordesign #instadesign #renovation #home #house #homedecor #homedesign #materials #floorboards #textiles #vinyl #tiles #cementtiles #dreamhome #wood #hardwoodfloors #remodel #remodeling #woodfloors #homerenovation #hardwood #maplehardwood #sandandfinish #kitchenfloor #kitchenreno #fixerupper #newkitchen #newlivingroom #homereno #livingroom #interior #residential #parquet #ceramictiles #ceramictile #tileaddiction #interiordecorator #diy

6. Skin Care Brands.

#skincare #beautycare #beautyskin #beautyproduct #bodywash #face #facewash #sunscreen #skin #review #products #facemask #beauty #makeup #feedgood #lookgood #instaskincare #instabeauty #newskincare #tester #cleansing #shower #bath #bodycare #nourish #metime #eveningroutine #morningroutine #tipsandtricks #healthy #glowingskin #healthyskin #daycream #nightcream #skincareroutine #beautycommunity #instabeauty #skincarejunkie #lovemyskin #skincareaddict #luxuryskincare #beautyguru #skincareguru #relax #pamper  #wellness #skincaretips #skinhealth #flawless #cosmetics #dryskin #sensitiveskin #oil #eye

7. Jewelry.

#jewelry #jewellery #jewelrydesign #jewelrygram #earrings #bracelet #ring #necklace #details #jewels #diamonds #gold #silver #rosegold #platinum #fashion #weddingjewelry #accessories #style #design #gemstones #pendant #designerjewelry #diamonds #gift #giftguide #giftsforher #love #shop #pendant #valentine #statement #piece #uniquejewelry #finejewelry #fashionista #gem #gems #stone #stones #jewel #bling #whitegold #lovejewelry #sparkle #engagementring #showmeyourrings #weddingring #celebrate #engaged #handmadejewelry #instajewels #diamondsareagirlsbestfriend #jewelryshop #instashop #shopmyjewelry #instajewelry #jotd #jewelrylover #ilovejewelry #antiquejewelry #ringsofinstagram

8. Lawyers.

#lawyers #lawyer #lawyerup #lawfirm #law #needalawyer #arrested #legal #litigation #realestatelaw #corporatelaw #criminallaw #team #case #casedismissed #bestlawyer #criminaljustice #criminaldefense #notguilty #fullservicelawfirm #knowyourrights #justice #familylaw #question #advice #legaladvice #counsel #legalcounsel #immigrationlaw #immigration #attorney #attorneysatlaw #lawpractice #estateplanning #injurylawyer #injurylaw #attorneyatlaw

9. Salon & Spa Services.

#salon #spa #dayspa #bodytreatments #beautytreatments #spalife #mobiletherapist #esthetician #hair #hairremoval #browwax #browwow #archexpert #browexpert #waxing #threading #legwax #beautystudio #mani #pedi #nail #nails #naildesign #nailart #nailstagram #nailpolish #nailsalon #salonlife #hairsalon #hairdresser #hairdressing #hairstylist #hairstudio #makeupartist #happyclient #salonowner #salons #longhair #shorthair #beauty #healthyhair #allhairtypes #weddinghair #relax #body #instaspa #pamper #massage #instamassage #facial #healthyskin #glowingskin #lovetheskinyourein #spaday #spatreatments #spoilyourself #beautybar #manimonday

10. Photographers.

#photgrapher #photograph #photography #photographs #photoart #art #artists #design #photoartist #exposure #digitalphotography #weddingphotographer #wedding #weddingphoto #productphotography #picoftheday #photooftheday #photographersofinstagram #instaphotographer #instaphotography #photographystudio #studio #canvas #photographyclass #photo #photos #instaphoto #photoshoot #photoaday #photographers #photoshop #photogram #picoftheday #professional #professionalphotos #professionalphotographer #professionalphotography #bestphoto #bestphotographer

This cheat sheet is a starting point for industry-specific hashtags. Other types of hashtags, like trending topics or the geographic location of your business, can also be extremely useful in getting more likes, followers, and customers. 

Instagram today has over one billion monthly active users with more than twenty-five million business profiles. Marketing professionals agree that these soaring numbers mean that Instagram is an excellent platform for businesses to reach new customers. 

Instagram is a market that small business owners still haven’t fully tapped. As one of the best digital marketing toolkit providers in Toronto, Webware.io wants to help you take advantage of every tool there is to help you expand your business, including building a customized Instagram hashtag strategy. 

If you are looking for a complete digital toolkit, chat with us in the chat box on this page! Our platform enables small and medium businesses to easily access multiple tools needed to manage and grow a beautiful, successful online presence.

If you haven’t enrolled for our Digital Service Plan, click here to join. If you have any questions, please email support@webware.io