As a leading website design and web development company in Toronto, we understand that social commerce is a powerful e-commerce technique to promote and sell products and services through social networks such as Facebook, Instagram, Pinterest, YouTube, Twitter, etc.
Interestingly, Yahoo! introduced the term ‘Social Commerce’ way back in 2005. Back then, it revolutionized the way we looked at buying and selling goods and services on the internet. Before Yahoo! made the term famous, social commerce was confined to the setting up of online collaborative shopping tools such as shared pick lists, user ratings, other user-generated content, sharing of online product information and advice based on user reviews to make informed decisions on online purchases on eBay, Amazon, etc.
Today, social commerce has evolved into a more socially interactive concept where users of social networks can directly buy and sell goods and services from their social profiles through social media marketing and a focused digital marketing strategy. Today, social commerce has become more interactive and engaging rather than just being a facilitator of information that aides transactions on e-commerce websites.
How do social networks use Social Commerce to help marketers boost sales?
Pinterest is an excellent example of social commerce done right. It allows marketers to research audiences, competitors, design ‘Buyable Pins’ to facilitate purchases directly from the Pinterest post.
Facebook also facilitates social commerce via Facebook shop. Marketers can connect an e-commerce platform to Facebook or upload their product category manually. E-commerce platforms like BigCommerce help marketers easily sync a product catalog with Facebook.
Instagram is also emerging as a very popular social commerce platform for marketers. If you are an e-shop or an online products seller, Instagram’s ‘Checkout’ is your best friend. ‘Checkout,’ is a function that enables people to browse images and videos of items in their feed and purchase directly from the app, without being redirected to a website.
Does Social Commerce offer anything else?
There are a plethora of options that social commerce offers and content to conversions are just the tip of the iceberg. Technology has already opened up new and exciting avenues for e-commerce, which help boost social commerce as well.
Technologies such as Artificial Intelligence and Augmented Reality have also been integrated with social commerce to enhance customization and personalization, allowing shoppers to visualize apparel items on themselves and solicit feedback through social media tools.
The days of actually going to a store and walking around buying things may soon be a thing of the past as virtual walk-throughs are here. Virtual stores and shops are a next-gen shopping platform, where users, sitting in their cozy living rooms, are taken on a virtual tour of a virtual shop - a virtual replica of an actual shop.
Here buyers can click on the products they want to buy, try them on, test them, and get more information and then place an order for it to be delivered to their homes.
Travel companies are also experimenting with social commerce to sell holiday packages. A virtual reality tour of a holiday destination to facilitate a booking can be an exciting new way of enthralling holiday goers with exciting travel deals. Show them what they will experience, on a tropical cruise, or on an underwater scuba diving experience to explore the seas. Holiday goers can also share their virtual experience on social networks and seek reviews or influence other holiday enthusiasts to experience the virtual tour and book one for themselves.
The Bottom Line
If used correctly, social commerce can have a snowball effect on your business and rake in sales and conversions. However, to make the best use of social commerce, and leverage social networks effectively and efficiently, you need the help of a digital marketing company like Webware.io.
With a well-defined digital marketing strategy and targeted social media marketing, you can either leverage our digital marketing toolkit to boost your sales or let us do the heavy lifting for you.
To learn more about our services and how we can help boost your small or medium-sized business, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.