Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.
Here are some fascinating and amazing facts about email marketing:
Email marketing is the perfect way to start gathering interest, and to help your business generate a lot of leads during this holiday season, Webware.io has put together eight reasons why you should consider Email Marketing this Holiday Season!
1. It builds credibility and trust
2. It boosts website traffic and builds audiences
3. It boosts sales and generates leads
4. It facilitates brand building
5. Strengthens relationships and improves communication
6. Establishes customer loyalty and brand advocacy
7. Promotes market research
8. Increases ROI
To help you make the most of your email marketing campaign, you can choose Webware.io’s Newsletter Platform. Our platform empowers small and medium-size businesses to create and send high impact email newsletters with ease. Together we can power up your business’ email marketing campaigns for the holiday season.
Alternatively, if you choose to create a holiday email marketing campaign yourself, you need to plan early and segment your email lists. You must also check the previous year’s email trends and optimize your emails to drive conversations. To ensure your campaigns are effective, you need to consider:
a. Who your audience is
b. Your goals and objectives
c. Possible return on investment (ROI)
d. Track results to help improve your campaigns
These tips will help you to start working on optimizing your holiday email marketing strategy and making sure it’s geared to get the results you want.
To make planning your email campaign easier, here are six valuable ideas for email marketing for the holiday season:
Product Announcements: You can send a quick note to your customers informing them when new products arrive at your store.
Black Friday Sale: Encourage people to shop by promoting holiday offers.
Early Bird Offers: Plan a special ‘Early Bird Offer’ for your customers and promote it via emails.
Cyber Monday Promotions: Create a ‘Monday-Only Offer’ to drive online sales for Cyber Monday.
Last-Minute Deals: Promote last-minute deals to shoppers by encouraging them to act fast before the product runs out of stock or the holiday season ends.
Limited Edition Sale: Give your email subscribers a sneak peek at your limited edition holiday items.
While creating an email campaign may seem like a great idea, misunderstanding how to make optimum use of emails will lead to a less than desirable outcome. To ensure that your email campaign has the desired effect, reach out to the experts at Webware.io.
As leaders in email and online newsletter marketing, we can help your brand stand out. By relying on our expertise in digital marketing, we take the time to understand your business, plan actions, and deliver an email campaign that builds your brand online. Besides our email and online newsletter marketing services, we offer an array of other digital marketing services to ensure your online presence is well-established to leverage higher conversions.
To learn more about our services and complete digital marketing tool kit, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.