If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody.
If you are targeting conversations trying to talk to everyone you are likely not talking to anyone.
The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience.
This is why your marketing foundation must be based upon an AUDIENCE FIRST marketing strategy.
The economy is tough right now. People are not wanting to be sold to. Your audience and customers don't want to see your latest promotion as their top priority. They want to know that you care about them today and in the future. They need to know you have taken the time to understand who they are and how exactly you can make their life or business better.
You may have heard the saying “the riches are in the niches”!? This is a fact. The better you can target your audiences and ideal customer, the better you can inspire, connect with and serve them maximum value.
When you serve your audience value from the start you more quickly earn trust. When you earn trust you can more easily grow your community, get more leads and as a result grow your business when done right!
Inspiring and connecting with the right target customers increases the ROI on all of your marketing efforts. Knowing your audience is the number one priority for any business of any size in any industry or niche!
What is Audience Marketing?
Audience marketing is an intentional alignment of your marketing messages, content and focus on the needs of your audience.
An audience first marketing approach shifts the focus from YOU to THEM. You spend more time thinking and executing the ways you can SERVE your audience, not just SELL to them.
What is an Audience First Marketing Strategy?
An audience first marketing strategy is when you prioritize your audience as the #1 priority when developing marketing strategies, tactics and detailed plans for execution! Nothing comes before your audience. They are first in everything you create, publish and execute.
What is a Buyer Persona?
A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.
Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer.
Many marketers think buyer personas are complicated or that taking the time to create them will slow them down.
The truth is buyer personas are simple to create and will help increase your marketing results exponentially, almost immediately!
3 Steps for Audience Marketing Success
There are 3 steps you should take to succeed at audience marketing. They are as follows:
- Step 1: Do your research
- Step 2: Know your unique value
- Step 3: Align EVERYTHING you do to the needs of your audience. EVERYTHING!
10 Reasons You Need an Audience First Marketing Strategy
Take a listen to the 274th episode of the Social Zoom Factor Podcast to learn the Top 10 Reasons You Need Audience Marketing to Grow Your Business
In this 15 minute podcast you will learn:
- What is audience marketing
- What is a buyer persona / customer avatar
- Top 10 reasons you need audience marketing
- Top benefits of utilizing an audience first marketing strategy
- Why you need an audience first marketing strategy
- Why buyer personas are a requirement for any market, industry and organization big or small who want to be relevant, get more leads and grow their business
- 3 Steps you need to take to get started to develop your audience first marketing strategy
Article Source Credits:
Author: Pam Moore
Pam Moore has 25+ years of digital marketing and branding experience helping brands inspire and connect with their audiences! Pam is a Forbes Top 10 Social Media Influencer, international keynote speaker, best-selling author and host of Social Zoom Factor podcast. For more information about the author please click here.
Article Source: www.pammarketingnut.com
Marketing Nutz is a social media & digital marketing training and consulting, experiential branding agency serving entrepreneurs to Fortune 100 organizations.