Loyal customers are the gold standard for recurring sales. Typically less than 20% of your customer base will be “loyal” customers (in other words, returning again and again to make more purchases), but they can make up more than 50% of your sales. So clearly it’s in your best interest to target and reward these loyal customers. The most common way to do this in e-commerce is to create what’s called a Loyalty Program.
Webware now offers a full-featured Loyalty and Rewards Program which you can make available to your customers on your ecommerce site. With this program, customers can earn points for every purchase, and can redeem those points on future purchases.
Here’s how it works.
1) A Customer Earns Points
As the administrator of your online store, you will set a point value for each product, just as you would set a selling price. So, when a customer buys something on your site, they will earn points.
Note that only registered customers will earn points. So this also encourages shoppers to register on your site, which means that you will now have their contact info and can add them to your email marketing mailing list (provided that they opt in for it).
2) Customer Buys More, to Earn More Points
At any time, a customer can log into your store and view their “My Account” page. There they will see how many points they have accrued. They can use their points on their next purchase, or they can buy more products outright to keep growing their number of points.
3) Customer Redeems His Points
The next time he comes to your store, your customer can use all or part of his points towards his next purchase. (When setting the point values for your products, you can also set how much the price can be reduced using points.) He’s happy that he’s saved money, and you’re happy that you’ve got a returning customer!
To learn more about Webware Loyalty Program, you can read our support articles on the topic:
The Loyalty Program is one of many features that we’ve included in our Webware platform specifically to help you run a successful online business. We at Webware see it as our #1 priority to help our customers succeed with their online stores.
And we will continue to release more and more features to help our customers grow and thrive. Look for new Webware announcements here on this blog!