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5 Ways Coupons Can Help You Promote your Online Store

By Urvi Shah | | Tagged Marketing your online store

Coupons can be a vital element of online store’s marketing plan. Coupons are basically tools which can be used to encourage your customers to behave in a way that is best for your business. And if you make the customer feel that they have been rewarded for their interaction with you, they will not only remember this experience positively, but will likely return to your online store again... and again. Here are 5 top ways in which you…

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Do-It-Yourself SEO

By Urvi Shah | | Tagged Marketing your online store, Starting an Online business

Search engines like Google are the primary way in which your web site gets found by customers and interested parties. So, helping search engines find you is absolutely critical to your ability to build traffic to your site. The process of getting search engines to notice your site and report it in the search results is called Search Engine Optimisation, or SEO for short. SEO is everything to do with managing how well and how high up you ap…

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Marketing your Online Store: For Every Budget

By Urvi Shah | | Tagged Marketing your online store

Every businessperson knows the importance of marketing. As soon as you put up a signboard or print your visiting cards you have started marketing your business. But what next? And what is the best way for an online store to market itself? Here’s the no-jargon quick guide to online marketing. We’ll get into more depth on each of the marketing channels in future posts. In the infographic below which we call the “Wheel of Market…

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