Digital Marketing trends, like any other popular trend, are fast changing. There is always something new to look forward to and prepare for. We are already almost into February, and if you are not already preparing to brace the trends of 2020, you may soon have to play catch up with your competition.
Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.
Reviews are an integral part of branding. They not only fuel your SEO for a privileged ranking on Google, but they simultaneously secure trust and confidence in your products and services. Reports suggest that over 90% of consumers consider online reviews before making a purchase decision.