Webware Blog / All Posts

Webware will be at the new Staples Store at 375 University Avenue, Toronto

By Sarah Windover | | Tagged Announcements, Marketing your online store, Marketing your website, Product Updates, Starting an Online business, Webware updates

Staples Canada has become The Working and Learning Company and as part of the transformation, a new concept store is ready to be unveiled at 375 University Avenue, Toronto. Local media and the community are invited to take part in a grand opening celebration on Thursday, January 10 which will begin with a ribbon cutting at 8:30 a.m., and conclude at 5:30 pm with a spotlight with Canadian fashion designer and entrepreneur Joe Mimran.

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Busted! Don't Believe These Myths Keeping Small Businesses Offline

By Sarah Windover | | Tagged eCommerce Resources, Marketing your online store, Starting an Online business, Website Resources, Webware updates

Even though website technology, design, and marketing services have catapulted small businesses that have opted to go digital, into increased profitability or have provided varying degrees of success over the last couple of years, there are still several similar businesses that are shackled with misconceptions about whether it will work for them or not.

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Webware is now a certified Google Partner

By Sarah Windover | | Tagged eCommerce Resources, Marketing your online store, Product Updates, Starting an Online business, Website Resources, Webware updates

Webware is proud to announce that we are officially recognised as a certified Google Partner.

To become a member of the globally recognized Google Partner Program, marketing agencies must possess exceptional knowledge of Google Adwords to implement successful Adword campaigns, increasing ROI for their customers.

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Have You Signed Up For The Webware.io Newsletter?

By Sarah Windover | | Tagged Marketing your online store, Marketing your website, Starting an Online business, Website Resources

Our email newsletter is a one-stop resource for all the latest news and content about Webware.io, a digital toolkit to make your website and business successful online.

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Season's Greetings from Webware.io

By Sarah Windover | | Tagged eCommerce Resources, Marketing your online store, Marketing your website, Starting an Online business, Website Resources

The entire Webware.io team wishes you and your family a very merry holiday season and a prosperous New Year 2018! May the New Year be filled with lots of joy, health, and prosperity.

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FAQs About Websites for Small Businesses

By Sarah Windover | | Tagged Marketing your online store, Marketing your website, Powerstores updates, Starting an Online business, Website Resources

With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.

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The Most Valuable Internet Trends in 2017 for your Small Business's Online Strategy

By Sarah Windover | | Tagged Marketing your online store, Marketing your website

 

Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.

The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.

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8 Festive Marketing Ideas to Boost Sales this Holiday Season

By Sarah Windover | | Tagged Marketing your online store, Marketing your website

Make sure your small business is getting in on the action during the busiest shopping season of the year. 

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Instagram Hashtag Cheat Sheet

By Sarah Windover | | Tagged Marketing your online store, Marketing your website

Recent research shows that businesses of all sizes use social media to market to customers. In 2016, Instagram has seen the biggest increase in users and overall confidence as a powerful marketing tool. To help increase the visibility of your Instagram posts, we’ve created a hashtag cheat sheet for the top 10 small business industries among Webware clients. 

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The Ultimate Glossary: Online Marketing Terms for SMBs

By Sarah Windover | | Tagged Marketing your online store, Starting an Online business

As an essential component to your website’s success, your business can’t afford to overlook online marketing. If you’ve just built your website or never tried online marketing before, there can be a lot of new and confusing terminology to master. Don't worry - Here’s a simple breakdown of the terms you need to know and what they mean.

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Benefits of writing a Blog for your Business

By Sarah Windover | | Tagged Marketing your online store

In this internet age, it’s no longer enough for your business to have a website. Today, a business website needs a comprehensive strategy to stand out from the competition and one of the most valuable elements you can add to your website is a blog. There are several reasons to write and maintain a business blog but one particular advantage can help your business break through the online clutter. Read on the learn the most useful benefit…

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4 powerful Google tools for businesses

By Sarah Windover | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Why Reviews Matter for Your Small Business

By Sarah Windover | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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Why Pinterest is Your Business’s Best Bet for Social Media Marketing Success

By Sarah Windover | | Tagged Marketing your online store

Pinterest has the potential to be the most valuable social media platform for businesses.  [Source] What is Pinterest? Pinterest is a virtual pinboard where u things they are planning to do things they would like to buy  and most importantly, things they are dreaming of doing  The images are “pinned” to boards to keep ideas and projects organized. Images are linked back to a website or blog…

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SEO and Marketing Services Now Available

By Sara Cabral | | Tagged Marketing your online store

What is SEO? Your new website can be an essential tool for your business’s marketing strategy. But in order to make the most of your website, you need people to find it! Search engines like Google help your website get found. SEO - or Search Engine Optimization - is a way to increase traffic to your website by focusing on where it appears in search engine results. Optimizing your website or web store will make it easier to find on…

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How To Host an Awesome Instagram Contest

By Sarah Windover | | Tagged Marketing your online store

 

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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3 Essentials for your Instagram Marketing Plan

By Sarah Windover | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah Windover | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah Windover | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your online store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your online store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your online store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your online store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your online store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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