Need An Effective Social Media Presence? Here’s How To Create One That Matters!


Written by Shem Benjamin Parthiban

Summer is here, and the heat is on. Not just with the weather, but to revamp your marketing strategies. By doing so, you can add a “spring” to your step when the seasons change and your business has a head start. 

One of the ways to ensure you’re not left sweating as the year goes by is to get swept up by the social media storm. It will ensure that your services and products are picked up by the swirls and rained down on potential clients or investors. Whether you’re a mortgage broker, accountant, lawyer, photographer, or adult entertainer, setting up a social media presence is an excellent way to get the word out about your business, products, and services cost-effectively. It helps you engage with your audience and boosts website traffic. 

As providers of a complete digital marketing toolkit for your business, has put together a list of things you need to do to create an effective social media presence. 

1. Choose the right platform for your business
Would you walk into a luxury bag store looking for a rucksack or a sports goods store looking for a pair of chic formal shoes? Similarly, as a business person knowing where to sell is essential. By choosing the right platform, you can affect the direction your social media will take and how you can use it to your advantage.

While the rule isn’t written in stone, if you’re a business owner marketing your products and services, Facebook, Twitter, and LinkedIn are platforms to be on. Whereas if you’re an artist, photographer, videographer, or entertainer, more visual platforms such as Instagram, TikTok, and Pinterest should be your focus points. 

2. Complete your profile
When you visit a business page, you’d expect to see details that help you build trust in that brand. As a small business owner, it’s essential that you provide as much detail about who you are and what you do. How? Simply update your profile picture, services section, website URL, address, and contact details. 

In the about us section, you can add a description that includes your values and what makes you stand out from others. Back that up by clearly describing your products or services, so visitors know what you have to offer. You do not have to lay out the entire buffet, but just enough to serve as an entree that leads them to your website for the main course. 

Remember that what you say and the picture you paint on your social media handles will attract clients with a similar vision and corresponding goals.

3. Inform clients about your social media presence and encourage them to engage and follow
Social media has created a gravitational pull, and as a small business owner, you can harness this pull to draw in more clients. Just like space, there’s a void that you can fill, but you need to get the message out first.

One way to do this is to send all your contacts a message informing them they can now connect with your business on social media platforms. It’s an excellent way to gain traction and initially boost your visibility. 

It will also allow you to open lines of communication with existing and new clients to give you information on areas where you can improve your product or service. 

4. Watch for trends and platform updates
Social media has the ability to turn the mundane into something enigmatic with a trend that captures a global audience. Parents, this is your chance to turn eating broccoli into a trend and watch kids devour those greens. These trends are sometimes pure luck but are also the results of focussed efforts and creative planning.

Instagram’s algorithm is all about visually appealing posts and videos. Twitter shows tweets chronologically, and TikTok is all about humor and is more of a creative outlet. Similarly, Facebook’s algorithm favors appealing content and educational content, whereas LinkedIn is all about articles, blogs, and long-form texts. Knowing what each platform prefers will help you publish the right content and drive more eyes to your business resulting in growth and success.

5. Create a content schedule and block time daily to post, comment, and engage with your followers
The social media marketing game is all about quality, consistency, and building a repertoire that attracts attention to your business’ offerings. Sitting down and creating a content schedule and blocking a time to post, comment and engage with your followers on a daily basis will go a long way towards consistency which is half the battle. This will also give your clients the right impression of your business.

6. Try to provide useful or entertaining content
This aspect of your social media presence is probably the most important. As this is still marketing, showcase content that can help your potential customers and display your expertise. Don’t be shy to share your own story and show who you are, and let people in on your day-to-day operations. Remember, by providing them with entertainment and valuable information, you are reflecting the values and vision of your brand as well. 

7. Be consistent and patient
Finally, your social media presence can best be compared to growing a plant. It will thrive only if you water it by posting regularly, nurturing it by engaging with your followers, and looking after it even when it doesn’t seem to be growing. By putting in time and effort consistently, your patience and diligence with your social media handles will bear fruit. 

However, as a business owner, time and effort to manage anything but your business can be a tough task. This is where digital marketing and website design experts like come in. We do the heavy lifting so you can focus on what you do best: running your business. 

Our easy-to-use, responsive website templates and complete digital marketing toolkit help small and medium businesses like yours improve their digital presence and hit their growth targets.

With easy access to multiple tools, we help you manage and grow a successful online presence that is going to grow your business.

To learn more about digital marketing solutions for small businesses across North America, please click here. To get in touch with us, please click here or call us at 1-844-WEBWARE or book a demo today

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