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Digital marketing experts trying to explain the metadata, alt tags and keywords for your website are just not what you are interested in or have any time for.
If you’re looking for a quick fix that will have your site ranked in no time, then we can help with that.
Our team of experts has the knowledge and expertise needed to optimize all aspects of search engines so they correctly understand what has to get done - which means more traffic coming through naturally, your business GROWING, and saving you SO MUCH time!
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To increase your website traffic and generate more clients do the following:
- Publish Relevant, Authoritative Content
Without great content, your search engine rankings will suffer. Quality and authority are the most important aspects when doing SEO marketing for a site—site traffic can only improve with authoritative blog posts that include relevant keywords in their titles or descriptions; this helps make them more readable too!
- Update Your Content Monthly
You've probably noticed that content is KEY. Search engines know this too. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule (monthly for example) and make updates as needed.
When designing your website, each page contains a space between the head tags to insert metadata or information about the contents of your page. If you have a CMS site originally produced by the Webware team will have pre-populated this data for you.
Title metadata is the most important piece of information on your page. It decides what you see and how it's going to be styled, which means that this field can make or break an appearance in search engine results for any given website!
With the aid of a CMS-enabled web team, your meta title is automatically generated based on what you call "page titles." This adds extra importance to choosing wisely and using key phrases within well-thought-out page names.
Description metadata is the textual description that a browser may use in your page search return. Think of it as your site's window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. Search engines may not always use your meta description, but it is important to give them the option.
Keyword metadata is rarely if ever used for search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them to your keyword metadata. You'll want to include a variety of phrases. As a general rule, try to keep it to about 3-7 phrases with each phrase consisting of 1-4 words. A great example would be "accounting service in [city]."
Have Content Worth Sharing
A webpage that is content-rich, authoritative, and actually helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your SEO.
- Don’t Forget Alt Tags
Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
SEO is time-consuming but will benefit your business tremendously.
If you need help improving your SEO and rank on Google so new clients can find you please reach out to us today.
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