We've all been there before - feeling bogged down with selling to the wrong customers
You try to accommodate them, but nothing you do seems to work well.
You are wasting energy and money on producing irrelevant content in the wrong places that don’t align with your audience.
At Webware, we have been through this issue and have had to create our client avatar. This has helped us find clients that are the right fit for our service and know exactly where and how to market our service.
By having a clear understanding of who we want to work with, we find clients that we can help succeed.
This not only benefits our business, but it also benefits the client as they are getting the service they need to succeed.
Here is what you need to know about your ideal client and where to target them:
To identify your ideal client, think of that one customer you have right now that if you had more, your business would be where you want it to be.
They should be:
- Fastest to sell to
- Easiest to support
- Stays/pays the longest
Once you’ve identified that client of yours use this cheat sheet and know exactly where and how to market your business to the RIGHT people: