Webware Blog / All Posts

As a digital marketer, your ultimate goal is to grow your business and also increase your clients reach. While there are many traditional methods for achieving growth, growth hacking offers a faster and more innovative approach. Here are 10 growth hacking tactics to help skyrocket your digital marketing efforts, along with practical examples and supporting statistics:

1. Leverage social media: Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are powerful tools for reaching new customers and promoting your brand. Make sure to create a strong presence on these platforms and regularly engage with your followers. For example, if your client is a videographer, you could share videos of their work on Instagram and engage with customers who leave comments or ask questions. According to a study by Sprout Social, businesses that use social media for marketing see an average of 25% more sales than those that do not.
2. Optimize your website for SEO: Search engine optimization (SEO) is crucial for driving traffic to your website. Make sure your website is optimized for keywords related to your business, and regularly create and share high-quality content to attract backlinks. For example, if your client sells baked goods, you could write blog posts about the health benefits of certain ingredients and optimize the posts for keywords like "gluten-free bakery" or "organic baked goods." A study by Conductor found that organic search drives 53% of all website traffic.
3. Use email marketing: Email marketing is an effective way to connect with your target audience and promote your brand. Make sure to segment your email list and personalize your messages for maximum impact. For example, if your client runs a fitness business, you could send regular email newsletters to the subscribers with workout tips and exclusive offers. According to a study by the Direct Marketing Association, email marketing has an average return on investment (ROI) of 122%, which is 4x higher than other digital marketing channels.
4. Try influencer marketing: Influencer marketing is a powerful tool for reaching new customers and building brand awareness. Partner with influencers in your industry to promote your products or services. For example, if your client runs a beauty brand, you could partner with a popular makeup influencer to showcase your products in a tutorial or review video. According to a study by TapInfluence, influencer marketing generates 11x higher ROI than traditional digital marketing.
5. Use paid advertising: Paid advertising, such as pay-per-click (PPC) ads, can help you reach new customers quickly. Make sure to carefully target your ads and monitor your campaign results to ensure maximum effectiveness. For example, if your clients run a home improvement business, you could use Google Ads to target people searching for keywords like "home renovation" or "kitchen remodel." A study by WordStream found that PPC advertising can drive 50% more conversions than organic search.
6. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and increase sales. Make sure to track your results and adjust your offers as needed. For example, your client owns an accounting business you could offer a discount for first-time clients.
7. Leverage referral marketing: Referral marketing is a powerful way to reach new customers and increase sales. Offer incentives for customers who refer new business to you, such as discounts or free products.So if your clients have a food delivery service, you could offer a discount for each friend a customer refers to their service. According to a study by Nielson, referral marketing is the most trusted form of advertising, with 84% of consumers saying they trust recommendations from friends and family over any other form of advertising.
8. Utilize retargeting: Retargeting is a technique that allows you to show ads to people who have already interacted with your clients business. Make sure to use retargeting ads in conjunction with other marketing tactics for maximum impact. For example, if your client runs a home security business, you could show retargeting ads to people who have visited the website but not visitor who are already your clients. According to a study by AdRoll, retargeting has an average conversion rate of 10%, compared to a conversion rate of 2% for traditional display ads.
9. Utilize A/B testing: A/B testing is a technique for comparing two versions of a website, email, or ad to determine which one performs better. Make sure to regularly test different elements of your marketing campaigns to optimize your results. For example, if you have created a general contractors website, you could test different headlines or images on your service pages to see which ones result in more sales. According to a study by Optimizely, businesses that regularly use A/B testing see an average of 19% increase in conversion rates.
10. Partner with a white label program: If you want to grow your business without doing all the work yourself, consider partnering with a white label program like Webware. White label programs offer a range of services and resources that can help you grow your business quickly and effectively. For example, Webware's white label program offers a variety of digital marketing services, including SEO, PPC, social media, and email marketing.

These 10 growth hacking strategies are designed to help businesses like yours reach new heights of success. From leveraging referral marketing and A/B testing, to utilizing retargeting and partnering with a white label program, there's a wealth of opportunities to drive growth and propel your business forward. So, why not take the next step, start implementing these tactics today and partner with a white label program that is going to exponentially grow your business for you? The benefits are clear and the results are waiting. To get started, book a demo with us and let's start fueling your business's growth together

Webware 2 is here and we couldn't be more excited to unveil the latest updates to our platform and new app! As the CEO and Founder, I, Cory York, want to personally introduce you to the new features and show you how they will help take your online presence to new heights.

Our team has been working hard to improve the service based on customer feedback and we're confident that you'll love the changes we've made. Webware is once again getting ahead of the competition with the latest features and is more user-friendly than ever before.

WEBWARE APP:
One of the main new features is the new, simple-to-use Webware App. This will make it easier than ever for users to manage their online presence and stay on top of their Webware projects. With a streamlined interface and intuitive navigation, users will be able to access all of the features and tools they need in one place, making it easy to stay organized and stay on top of their online presence.

WEBSITES THAT TARGET YOUR IDEAL CLIENT:
Another important update is the new website updates, which include target customer-focused home pages that convert better. This will help users to better connect with their target audience. By focusing on the needs and interests of their target customers, users will be able to create more effective, engaging websites that drive conversions and grow their online presence.

MORE SOCIAL MEDIA CONTENT:
Another great feature is the new social media content creation process, which is all done for you. This will save users time and effort when it comes to creating and sharing high-quality content on social media platforms. With this new feature, users will be able to easily create and schedule posts, track engagement, and stay on top of their social media presence without having to spend hours creating content from scratch.

WEBWARE FEATURES CHATGPT:
The AI-driven marketing content will help users to create more effective and personalized marketing campaigns. With this integrated ChatGPT feature, users will be able to take advantage of advanced algorithms and machine learning to identify and target the most receptive audiences and create highly effective marketing campaigns that drive conversions and grow their online presence.

LIVE SUPPORT:
The new live support option will provide users with quick and easy access to help and assistance when they need it. With this feature, users will be able to connect with Webware support staff in real-time, get answers to their questions, and resolve any issues they may be experiencing with the platform.

WEBWARE INVOICE:
The Webware Invoice is a new feature that will allow users to easily create, manage, and track invoices for their web-based projects. With this feature, users will be able to streamline their invoicing process and stay on top of their financials, making it easy to stay organized and manage their online presence.

REQUESTS ON DEMAND:
The new submit requests on demand feature will allow users to submit requests for new features and improvements to the platform. With this feature, users will be able to provide feedback and suggestions to Webware and help shape the future of the platform, making it an even better tool for growing their online presence.

Overall, these new features of Webware 2.0 will empower our clients to take control of their online presence and make it easy to create and manage effective websites, social media campaigns, and other web-based projects. With Webware 2.0, our clients will be able to save time and effort, stay organized, and create more effective campaigns and projects that drive conversions and grow their online presence.

If you're already a client of Webware, we cannot wait to serve you even better in 2023. And if you're not yet a client, we're excited to tell you that we're ready to take you on as well, just book a demo here. 

We look forward to helping you take your online presence to new heights with Webware 2.0!
 

As a small business owner, having a website is crucial to your success in today's digital age. If you don't already have a website, or if your current website is outdated or hard to use, it's time to consider investing in a new one. Here are 5 reasons why your small business needs a new website:

1. Reach a wider audience: With a website, you can easily share information about your products and services with potential customers from all over the world. This can help you expand your customer base and increase sales.

2. Improve your credibility: A professional-looking website can establish your business as an expert in your field, which can help you attract more customers and build trust with potential clients.

3. Save time and money: A website can streamline your customer service process by allowing customers to find answers to common questions on their own. This can save you time and money, so you can focus on running your business.

4. Stay competitive: In today's market, having a website is increasingly important for small businesses. Without a website, you may be at a disadvantage compared to your competitors.

5. Gain valuable insights: A website with built-in analytics can provide valuable data about your visitors, such as where they are coming from, how long they stay on your site, and what pages they visit. This data can help you understand your audience better and make informed decisions about how to improve your website and marketing efforts.

In conclusion, a new website is a crucial investment for any small business looking to stay competitive in today's digital age. With a new website, you can reach a wider audience, improve your credibility, save time and money, and gain valuable insights about your customers. Don't let your small business fall behind, take the first step towards a modern and effective website today by scheduling a demo with Webware. Our team of experts will work with you to understand your business needs and create a website that will help you reach your goals. Don't wait, schedule a demo with Webware today and take your small business to the next level!

Digital marketing is constantly evolving, and as we move into 2023, there are several trends that small business owners should be aware of.
 

Video Content:
One of the biggest trends in digital marketing is the continued rise of video content. More and more businesses are using video to engage with their audience, and this trend is only set to continue in 2023. Whether it's live streaming on platforms like Facebook and Instagram, or creating engaging videos for YouTube and Vimeo, video is a powerful tool for reaching and engaging with potential customers.

Personalization:
Another trend to watch out for in 2023 is the increasing importance of personalization. As consumers become more savvy and more selective about the content they engage with, businesses will need to find ways to tailor their marketing messages to individual customers. This could involve using data and analytics to create personalized email marketing campaigns, or using AI and machine learning to personalize the customer experience on a business's website.

Influencer Marketing:
In addition, the use of influencer marketing is also set to grow in 2023. Influencer marketing involves partnering with social media influencers who have a large following in your target market and using their influence to promote your business. This can be a powerful way to reach a large audience and build trust with potential customers.

Chatbots:
Finally, the use of chatbots is also set to increase in 2023. Chatbots are AI-powered software programs that can simulate conversations with customers in real-time, providing quick and convenient answers to common questions and helping to improve the customer experience.

In summary, digital marketing in 2023 is all about video content, personalization, influencer marketing, and chatbots. Small business owners who want to stay ahead of the curve should consider incorporating these trends into their marketing strategies.

Need help with website and digital marketing for your small business? Join over 4000 business owners like you that are a part of Webware. Book a Growth Session with us and let’s look at your current efforts and if Webware is the right fit for you.

Digital Marketing trends, like any other popular trend, are fast changing. There is always something new to look forward to and prepare for. We are already almost into February, and if you are not already preparing to brace the trends of 2020, you may soon have to play catch up with your competition. 

While a lot of new things are expected to change as the year passes, there are a few marketing trends of 2019 that are expected to rule the landscape in 2020 as well.

If you are currently working on your marketing campaigns and want to make them future-proof, here are a few trends that you should watch out for.

1. SERP Position Zero
SEO will continue to be an important aspect of digital marketing in 2020. Due to the significant growth in search via mobile and voice, the search and browsing behavior has changed. Featured snippets and other “on SERP” information means that you don’t need to click through to a website link to get the information you’re looking for anymore – it’s right there on the Google search results page.

This on-SERP (search engine results pages) information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. This position is called “position zero”. Over 60% of the search results returned by Google now positions zero search results. It requires different SEO techniques than those employed for a normal listing in the SERPs. 

2. Content Marketing 
In November 2019, Google rolled out the new BERT system, which is designed to aid Google in its efforts to understand the natural language that people use in their search queries.

With this change, it is more important to ensure a site has fast speeds, useful links, and well-written content that makes your website more credible as a trusted resource. 

3. Website Security
As of August 2014, Google announced that HTTPS is a ranking signal and flags every site as unsafe unless it has an HTTPS (the “S” stands for “secure”) certification. When you visit a new website, within seconds, you get a prompt of the address bar, whether the website is secure. Visitors are wary of unsecured sites and will leave within a few minutes, which will lead to a higher bounce rate. Over time, a high bounce rate is bad for your website, as it will directly affect where the site appears on the search results.

It is also advised to display a security badge on your website to reassure your site visitors that you are serious about security.

4. Video Marketing
Online video is said to be 600% more effective as a marketing tool than print and direct mail combined. It’s not too hard to see why video is so popular. While convenient and efficient for the audience, video marketing provides everyone with an attractive, versatile, and extremely shareable medium to reach their audience. 

Search engines love videos because it is high-quality content. Using videos in various types of content as well as on your main web pages is an excellent SEO strategy. Each video needs to be optimized with the right keywords, a solid meta description, and also a strong title.

5. Voice Search
Voice search has started to pick-up pace, and just as predicted a few years ago, “50% of online searches will be voice-based in 2020”. As a result, the way websites are optimized will have to change. With Mobile-First Indexing already in place for SEO, a focus on Conversational Speech and Location-based search will be imminent to put yourself ahead for voice search.

6. Structured Data SEO
Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Structured data is essential for SEO because it’ll make it easier for Google to understand what your pages and your website are about. Google needs to find out what a page is about to show it in the search results. Using structured data is like talking to Google, telling Google what your site is about. That’ll help with your rankings. 

Whether structured data affects rankings has been the subject of much discussion and many experiments. There are some indications that search results with more extensive rich snippets (like those created using Schema) will have a better click-through rate.

The companies that innovate and capitalize on emerging trends will outgrow their competitors and find new customers. The field of digital marketing is wide open right now, and as a leading digital marketing agency, Webware.io can help you grow your business.  

To learn more about our services and how we can help boost your small or medium-sized business with our digital marketing strategy, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.