Webware Blog / All Posts

Leverage The Power Of Email Marketing This Holiday Season!

By Prabhjot Jolly | | Tagged digital marketing strategy, digital marketing tool, eCommerce Resources, Marketing your online store, Marketing your website, social media marketing, Starting an Online business

Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.

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Webware introduces our latest feature, "Newsletter" so you can easily communicate with your customers

By Sarah York | | Tagged Announcements, eCommerce Resources, Product Updates, Webware updates

Say goodbye to using those other complicated email marketing tools. Webware’s Newsletter platform makes it easier than ever to send out beautiful, engaging email newsletters. Stay in touch with your customers using our user-friendly newsletter platform right from the Webware dashboard.

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How Small Businesses Can Make the Most of the Holiday Shopping Season, Backed by Google Insights

By Sarah York | | Tagged eCommerce Resources, Marketing your website, Product Updates, Starting an Online business, Website Resources

It’s the most wonderful time of the year! With the holidays upon us, so too is shopping season. While big brands always do well during this time of year, small businesses are in a great position to grab a piece of the  spending  action.

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4 powerful Google tools for businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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10 Tips on Writing Content for your Blog

By Urvi Shah | | Tagged eCommerce Resources

So you have decided to start a company blog on your online store/ website to drive more traffic, promote your business and engage your target audience. But what should you write on your blog? What kind of content is considered appropriate for a business blog? And, how to create content that will benefit your brand as well as your bottom-line in the long run? Here are 10 ideas on what to post on your company blog: 1. Tell your Story: Peo…

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9 Simple Steps to Making Loyalty Rewards Programs Work

By Sara Cabral | | Tagged eCommerce Resources

If you’ve already started your online store, you have probably learned that it takes some effort and money to acquire a new customer. So how does one KEEP a customer, get him or her to return often, and even better, spread the word about your store to others? Needless to say, a customer’s experience with your store, the products you have on offer and your pricing are big factors in driving repeat purchase. But there is one more…

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