Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.
As more businesses join the online revolution, getting noticed on the internet has become tougher. If you’ve recently launched your website, you’ve probably experienced the same struggle. Besides the competition online, search engines like Google control what’s displayed to internet users. They use a special algorithm that ensures relevant results are displayed to people based on words used in their search queries or search terms.
Let’s face it, no matter how hard you try, you cannot please everybody, and not everyone is going to love your business. While several clients may leave tonnes of positive feedback, it only takes one harsh review to scare off potential customers.
As specialists in digital marketing, Search Engine Optimization (SEO) is one of the many tools we offer our clients as part of our digital marketing toolkit. And often, one of the first questions that we’re asked is, “How much time will it take for SEO to show results?”
The answer to this question isn’t straightforward as the SEO game is in a perpetual state of flux and is continually changing.
Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform. With the introduction of Instagram Stories, IGTV, Q & A Instagram Live, new profile view, video calling, shoppable posts, push notifications, and insights along with several other new features, it is clear that Instagram is turning into the most powerful marketing tool for businesses. Last year alone, Instagram released over twenty-five innovative features to improve user experience and engage more customers.
Whether you have a startup or an established business, the chance of growing your business and reaching a wider audience is commonly possible through an active social media profile. One social media platform that has taken the world by storm in recent years is Instagram.
Search Engine Marketing (SEM) may be a relatively new concept, but it’s a highly effective means of marketing on the world wide web. It encompasses dynamic options for a promotion that allows you to reach the specific audiences you want to target. However, to derive relevant results from these promotions, you need to understand the different concepts and jargon which marketers use to prepare a solid plan that delivers the outcomes you’re after.
Digital Marketing is on course to surpass all traditional marketing techniques and develop into the eventual face of marketing. So as a small business owner, the sooner you implement a robust digital strategy for your business, the sooner you’ll start seeing results.
Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.
At Webware.io, we take great pride in ensuring our clients are happy. As a result, our clients love us almost as much as we love them! Here are a few nice things our customers have said about us recently.
Over time, digital marketing has evolved and changed the way businesses operate. As a result, digital marketing agencies are upping their playing field and offering a range of new tools and channels for organizations to connect with their audiences and simultaneously expand their client base.
What’s the easiest way to get in touch with the Webware team to manage and update your digital marketing strategy? The Webware Concierge App!
Once upon a time, LinkedIn was known as a job-related, “for professionals only” social media platform. Fourteen years and almost 500 million followers later, LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing.
Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.
This week, we are excited to announce Instagram images for your blog posts.
Are you a small business owner looking to grow your business?
Hundreds of small business owners are experts in their field but rely on word of mouth to fulfill their potential. The world of Digital Marketing has so much to offer, and all you need to do is reach out and stake claim to a platform that can put you on the world map.
Is your business looking to create or expand its digital marketing strategy?
Visit Webware at Staples at 12 pm on January 24, 2019, to learn what your small business should be doing to drive new business online for a successful future.
Staples Canada has become The Working and Learning Company and as part of the transformation, a new concept store is ready to be unveiled at 375 University Avenue, Toronto. Local media and the community are invited to take part in a grand opening celebration on Thursday, January 10 which will begin with a ribbon cutting at 8:30 a.m., and conclude at 5:30 pm with a spotlight with Canadian fashion designer and entrepreneur Joe Mimran.
Even though website technology, design, and marketing services have catapulted small businesses that have opted to go digital, into increased profitability or have provided varying degrees of success over the last couple of years, there are still several similar businesses that are shackled with misconceptions about whether it will work for them or not.
Webware is proud to announce that we are officially recognised as a certified Google Partner.
To become a member of the globally recognized Google Partner Program, marketing agencies must possess exceptional knowledge of Google Adwords to implement successful Adword campaigns, increasing ROI for their customers.
The entire Webware.io team wishes you and your family a very merry holiday season and a prosperous New Year 2018! May the New Year be filled with lots of joy, health, and prosperity.
With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.
Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.
The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.
Make sure your small business is getting in on the action during the busiest shopping season of the year.
Recent research shows that businesses of all sizes use social media to market to customers. In 2016, Instagram has seen the biggest increase in users and overall confidence as a powerful marketing tool. To help increase the visibility of your Instagram posts, we’ve created a hashtag cheat sheet for the top 10 small business industries among Webware clients.