Webware Blog / All Posts

How LinkedIn Marketing Can Help You Scale Your Business

By Lyndon Pinto | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Webware updates

Once upon a time, LinkedIn was only known as a job-related social media platform "for professionals". Now, with over 700 million active users, LinkedIn has become the second most used platform for B2B marketers.

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Leverage The Power Of Email Marketing This Holiday Season!

By Prabhjot Jolly | | Tagged digital marketing strategy, digital marketing tool, eCommerce Resources, Marketing your online store, Marketing your website, social media marketing, Starting an Online business

Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.

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How To Deal With Negative Reviews On Social Media

By Prabhjot Jolly | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization

Let’s face it, no matter how hard you try, you cannot please everybody, and not everyone is going to love your business. While several clients may leave tonnes of positive feedback, it only takes one harsh review to scare off potential customers.

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The Most Important Question You Should Ask About SEO

By Prabhjot Jolly | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Optimization

As specialists in digital marketing, Search Engine Optimization (SEO) is one of the many tools we offer our clients as part of our digital marketing toolkit. And often, one of the first questions that we’re asked is, “How much time will it take for SEO to show results?”

The answer to this question isn’t straightforward as the SEO game is in a perpetual state of flux and is continually changing. 

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Three Ways To Use Instagram Story Highlights To Grow Your Business

By Melinda Viegas | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization, Starting an Online business

Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform. With the introduction of Instagram Stories, IGTV, Q & A Instagram Live, new profile view, video calling, shoppable posts, push notifications, and insights along with several other new features, it is clear that Instagram is turning into the most powerful marketing tool for businesses. Last year alone, Instagram released over twenty-five innovative features to improve user experience and engage more customers.

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Common Mistakes People Make When Hiring a Digital Marketing Agency

By Aldrid DaCosta | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization

Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.

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Now Share Your Blogs On Instagram

By Sarah York | | Tagged Announcements, Marketing your online store, Marketing your website, Online Marketing, Search Engine Optimization, Webware updates

Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.

This week, we are excited to announce Instagram images for your blog posts.

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FAQs About Websites for Small Businesses

By Sarah York | | Tagged Marketing your online store, Marketing your website, Powerstores updates, Starting an Online business, Website Resources

With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.

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The Most Valuable Internet Trends in 2017 for your Small Business's Online Strategy

By Sarah York | | Tagged Marketing your online store, Marketing your website

 

Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.

The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.

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8 Festive Marketing Ideas to Boost Sales this Holiday Season

By Sarah York | | Tagged Marketing your online store, Marketing your website

Make sure your small business is getting in on the action during the busiest shopping season of the year. 

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4 powerful Google tools for businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Why Reviews Matter for Your Small Business

By Sarah York | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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How To Host an Awesome Instagram Contest

By Sarah York | | Tagged Marketing your online store

 

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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3 Essentials for your Instagram Marketing Plan

By Sarah York | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah York | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah York | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your online store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your online store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your online store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your online store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your online store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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5 Basic Tips on Getting the Right Content for your Facebook Page

By Urvi Shah | | Tagged Marketing your online store

If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.  Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and…

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Step-by-Step Guide to Promoting your Business on Facebook

By Urvi Shah | | Tagged Marketing your online store

So you’ve created a Facebook Page for your business, and now what? You might be thinking, how does this translate into getting more sales on my website? What do I do with this page? How can I get more “likes” and more engagement with my “fans”? Facebook offers some great tools to help you get more out of your page.  By just putting a fraction of your marketing budget towards the following actions, you sho…

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Top 5 Ways to Personalise your Online Store to Create a Brand Identity

By Urvi Shah | | Tagged Marketing your online store

So you have decided to set up an online store! Congratulations and welcome to the world of ecommerce! Have you stopped to think about how you will personalize your online store to reflect your business? In other words, have you considered the importance of creating a brand identity? Why does Brand Identity Matter? In today’s world, where comparison-shopping is a norm and consumers are likely to look any many different online store…

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