Webware Blog / All Posts

How LinkedIn Marketing Can Help You Scale Your Business

By Lyndon Pinto | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Webware updates

Once upon a time, LinkedIn was only known as a job-related social media platform "for professionals". Now, with over 700 million active users, LinkedIn has become the second most used platform for B2B marketers.

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Leverage The Power Of Email Marketing This Holiday Season!

By Prabhjot Jolly | | Tagged digital marketing strategy, digital marketing tool, eCommerce Resources, Marketing your online store, Marketing your website, social media marketing, Starting an Online business

Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.

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How To Deal With Negative Reviews On Social Media

By Prabhjot Jolly | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization

Let’s face it, no matter how hard you try, you cannot please everybody, and not everyone is going to love your business. While several clients may leave tonnes of positive feedback, it only takes one harsh review to scare off potential customers.

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The Most Important Question You Should Ask About SEO

By Prabhjot Jolly | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Optimization

As specialists in digital marketing, Search Engine Optimization (SEO) is one of the many tools we offer our clients as part of our digital marketing toolkit. And often, one of the first questions that we’re asked is, “How much time will it take for SEO to show results?”

The answer to this question isn’t straightforward as the SEO game is in a perpetual state of flux and is continually changing. 

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Three Ways To Use Instagram Story Highlights To Grow Your Business

By Melinda Viegas | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization, Starting an Online business

Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform. With the introduction of Instagram Stories, IGTV, Q & A Instagram Live, new profile view, video calling, shoppable posts, push notifications, and insights along with several other new features, it is clear that Instagram is turning into the most powerful marketing tool for businesses. Last year alone, Instagram released over twenty-five innovative features to improve user experience and engage more customers.

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Common Mistakes People Make When Hiring a Digital Marketing Agency

By Aldrid DaCosta | | Tagged Marketing your online store, Marketing your website, Online Marketing, Search Engine Marketing, Search Engine Optimization

Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.

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Now Share Your Blogs On Instagram

By Sarah York | | Tagged Announcements, Marketing your online store, Marketing your website, Online Marketing, Search Engine Optimization, Webware updates

Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.

This week, we are excited to announce Instagram images for your blog posts.

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How Small Businesses Can Make the Most of the Holiday Shopping Season, Backed by Google Insights

By Sarah York | | Tagged eCommerce Resources, Marketing your website, Product Updates, Starting an Online business, Website Resources

It’s the most wonderful time of the year! With the holidays upon us, so too is shopping season. While big brands always do well during this time of year, small businesses are in a great position to grab a piece of the  spending  action.

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FAQs About Websites for Small Businesses

By Sarah York | | Tagged Marketing your online store, Marketing your website, Powerstores updates, Starting an Online business, Website Resources

With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.

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The Most Valuable Internet Trends in 2017 for your Small Business's Online Strategy

By Sarah York | | Tagged Marketing your online store, Marketing your website

 

Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.

The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.

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8 Festive Marketing Ideas to Boost Sales this Holiday Season

By Sarah York | | Tagged Marketing your online store, Marketing your website

Make sure your small business is getting in on the action during the busiest shopping season of the year. 

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Your Checklist for a Successful Website Launch

By Sarah York | | Tagged Marketing your website

You have invested a significant amount of time, creative energy and money into your business’s new website. When it’s ready to go live, you want as many people as possible checking it out. Here’s nine things you can do to get great results.

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