Staples Canada has become The Working and Learning Company and as part of the transformation, a new concept store is ready to be unveiled at 375 University Avenue, Toronto. Local media and the community are invited to take part in a grand opening celebration on Thursday, January 10 which will begin with a ribbon cutting at 8:30 a.m., and conclude at 5:30 pm with a spotlight with Canadian fashion designer and entrepreneur Joe Mimran.

Webware CEO Cory York and our Digital Marketing Specialists will be also on the ground to celebrate the opening of the new store concept and talk to the local media and customers about the services we offer to make small businesses succeed online. 

For more information, click on https://digitalmarketing.staplesprint.ca/pages/book-a-demo

Webware is proud to announce that we are officially recognised as a certified Google Partner.

To become a member of the globally recognized Google Partner Program, marketing agencies must possess exceptional knowledge of Google Adwords to implement successful Adword campaigns, increasing ROI for their customers. The Google Partner badge signifies that Webware has met AdWords spend requirements, delivered company and client revenue growth, and sustained and grown its client base.

Webware’s digital marketing services are trusted by Google to get businesses more visibility and traction online. As a member of the Google Partners Program, Webware will be offering expert adword marketing services and support as a premium product. In addition, Webware will have exclusive access to Adwords promotional offers, specializations, events, and more.

Check out our Google Partner profile by clicking here.

At Webware, we create and send out thousands of email campaigns a month for our customers. After building newsletters on the usual email marketing platforms, we felt the options available out there were too complicated. So we decided to make our own. 

Today, we are announcing the launch of "Newsletter".

"Newsletter" is the easiest email marketing platform you have ever used and it's available for free to every Webware customer right now!

Say goodbye to using those other complicated email marketing tools. Webware’s Newsletter platform makes it easier than ever to send out beautiful, engaging email newsletters. Stay in touch with your customers using our user-friendly newsletter platform right from the Webware dashboard.

First and foremost, it's simple to use. With "Newsletter", you can select the customers you would like to send an email to, write your email, upload images, style your text and click send. You can use an existing template or build your own format with "click and drag" boxes. Or if you know HTML, you can customize away. 

Once you've sent out the email, you can track the success of your newsletter. With Webware’s Newsletter, it’s simple to see if your newsletter is reaching clients and how effective it is. Easily keep track of how many people have opened your newsletter, clicked on the content in the email, or unsubscribed. Easily create a follow-up campaign to customers who showed the most interest by creating a new list based on clicks.

To learn more about how to use Webware's "Newsletter" email tool, please click here. To learn more about Webware's complete digital toolkit for business, please click here. 

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Busted! Don't Believe These Myths Keeping Small Businesses Offline

Your Checklist for a Successful Website Launch

It’s the most wonderful time of the year! With the holidays upon us, so too is shopping season. While big brands always do well during this time of year, small businesses are in a great position to grab a piece of the spending action.

With more and more people starting their holiday shopping online to research products and services and find stores nearby, small businesses can use their website and online strategy to reach customers who are ready to buy now.

If you’re a small business looking to make the most of holiday season shopping, here’s four ways to get customers through your door, all backed by Google research.

1. Be mobile-friendly. Mobile searches for “where to buy” grew over 85% in the past two years. Shoppers are switching out in-store browsing for online browsing. Even if they eventually head to the store to make the purchase, consumers are starting their research online, and they’re using their phones. Don’t miss out on the action with an outdated, unresponsive website.
2. Help customers with their online research with store and product videos. “Shop with me” videos are soaring in popularity on mobile—growing over 10X more in watch time over the past two years. Customers want to be sure they’re buying the perfect gift for their loved one (or themselves). Shoppers want more details than product specs. When Google calculated the amount of time people have spent watching unboxing videos just on their phones, it’s the equivalent of watching the holiday classic “Love Actually” more than 20 million times. By creating a video showing customers around your store, highlighting popular gift items, “unboxing” favourite products, or demonstrating a service in action, people can get a better idea of their potential purchases. You can upload the video to YouTube and your website, and share it on social media to reach your fans.
3. Be ready to help. With their online research complete and shopping list in hand, customers are prepared to buy ASAP. Make sure your website’s online chat is up and running, your phone number/contact information is visible, and there is staff ready to answer questions, offer suggestions, and expedite shopping. Whether you have an e-commerce store or not, being on-call to help customers can make all the difference.
4. Make your business easily accessible to last-minute shoppers. Mobile searches for “store hours” peaked on Christmas Day. Even with the best of intentions and hours of online research, procrastination and busyness prevail. Ensure your hours and location are very visible on your website, and your Google+ Business Account info is up-to-date, so when customers are looking to make that last minute purchase, they know where and when they can find you. Top Google searches include: “what stores are open near me on Christmas,” and “what stores are open right now.”

Get your small business on the holiday shopping map with these Google research-backed tips. Are you missing a strong online strategy or a mobile-friendly website? Webware has all the tools your business needs to get online and be seen by potential customers. Get in touch with the experts at Webware to get your business online, today. Visit webware.io for more details.

A Webware website and digital marketing package also makes a great gift for the small business owner in your life. Get started here.

Article source: https://www.thinkwithgoogle.com/consumer-insights/holiday-mobile-shopping-assistance/

At Webware, we love making our customers happy. But don’t just take it from us! Here’s what our satisfied customers are saying about us:

*****

“I have been quite impressed with the team at Webware & the plan in which they follow to get my website created, active & promoted. The process to get my website up & running has been seamless and effortless. The team has been most helpful, patient & professional and they take the time to understand my needs in order to best promote my business. The communication is well coordinated & I feel I can get all & any concerns & questions addressed in a timely manner.”

Pinkus Interiors, www.pinkusinteriors.com

*****

“Great service - Everyone has been very helpful and super creative building my website, blog and social media. They created my website around me and my business. Best part is they haven’t just created and left me to figure it all out, they continually tweak, blog, message and push me to finetune all my sites. I have a super busy career and my web presence has always taken a back seat, they push me to be better and pay attention. Great experience. Thanks.”

Christine Gazzola, www.christinegazzola.com

*****

“Efficient, fully transparent and excellent customer service. They got my website done, professionally, quickly and were insanely patient with my questions and changes. Webware is a godsend in business.”

Lisa Robazza, www.lisarobazzadesign.ca

*****

“Webware has proven to be the best website and internet business development firm I have dealt with in 25 years. As a Chicago attorney I am in one of the most competitive marketing areas. Webware provides monthly reviews for blogs, social media and organic website development. Webware account managers are task masters that encourage you to participate in developing a competitive marketing program. They are the best I have found!”

Robert Hanaford, www.hanafordlaw.com

*****

“There is not enough space to fully explain the experience that my law firm has had with Webware. I have a law partner that was very skeptical that they could deliver, but thus far they have exceeded our expectations. They are setting this firm up for success in the highly competitive market of Charlotte, North Carolina. Our web presence is poised to be very aggressive and competitive on the scale of the much larger firms and I would say much more aesthetically pleasing to the eye. They are responsive and attentive and seemingly only work for you. I know they don't but Ms. Amrita sure does make me think so. I only wish that I encountered this company in 2007 when I opened my law firm. They take the grunt work out of marketing a successful business...Absolutely the best!”

Phillips and McCrea PLLC, www.phillipsmccrea.com

*****

“Thank you Webware...I love the website you designed for me! Throughout the entire process and beyond, the Webware team has continually been courteous, professional and available for any questions I might have, and in such a personable way.”

Vanessa Webb, www.lettersinyoga.com

*****

“Amazing company. I've worked with a few of them for my website and seo and each one was a pleasure to deal with. Any request made to them is answered promptly and properly and they pull things off that you would not expect. Shoutout to Helen, Wisdom, Reggie and the rest of Webware.io!”

Neal Grabarnik, www.primeparalegal.ca

*****

“Excellent interaction with the representatives. Overall a wonderful experience.”

Gaurav Shanker, www.businesslawchamber.com

*****

“Sooooo happy!!! Excellent communication throughout the entire process! I would DEFINITELY recommend!”

Kristen Gignac, www.kristengignac.com

*****

“This was so easy that I'm sorry we didn't do it years ago. The results have been beyond our expectations.”

Joe Smith

*****

“I was completely happy with the service provided by Webware. They are very professional and my website turned out beautiful.”

Tesia Brooks, www.empowereddivorcesolutions.com

*****

“My first experience with Brandon was at his earlier position and I followed him to Webware. I had 100% confidence in him then and now. The confidence trails down to his team. Each and everyone who I deal with from design concept to accounts are respectful, knowledgeable and they are so necessary in the growth of my businesses. Thank you for your patience in helping us (who don't have the skills) get things done quickly and beautifully. God bless.”

Angie Girgis, www.thegirgisestate.com, www.myangelictreasures.com

Click here to read these and more reviews about Webware on Google

Webware is a complete tool-kit designed to help small businesses navigate the digital world. Webware’s technology and team of experts provide SMBs with everything they need to manage and grow a successful online presence. You’ll have access to all the tools and personal assistance you need to get your business online.

Join our happy clients from all across Canada and the US. Click here to sign up for a demo today!

Don’t let another abandoned cart get away! 

Webware recently updated it’s Abandoned Cart Feature for ecommerce websites. Now, it’s easier than ever to reach out to customers who have abandoned their carts.

On the surface, an abandoned cart on your ecommerce website can seem negative. A customer was interrupted, changed their mind or encountered a problem somewhere between adding a product to their cart and completing the purchase. 

Bad news, right? Wrong! 

These customers are different from the average website visitor. A customer who abandons their cart has a strong interest in your product and is ready to buy. Knowing this, businesses can benefit from an abandoned cart. With the right tools in place, you can convert them into sales

Boost your chances of completing the abandoned transaction with a timely email. Sending a reminder about the items left in their cart, coupled with a discount code can encourage customers to return to your website.

Webware’s newest feature lets you reach out to these customers without lifting a finger.

The Abandoned Cart Feature sends an automatic email to anyone who added products to their cart but did not complete the purchase within a one hour window. It can be programmed to send 6 or 24 hours after the cart was abandoned. The email will remind customers they left items in their cart. It will also include a link to complete the purchase and an optional coupon code to sweeten the deal. 

For existing Webware customers, you can find the Abandoned Cart Feature in your Workspace under "Orders". To activate this feature on your website, send an to email harley@webware.io

Click here to learn more about Webware.

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Webware Product Update: Customizable Forms

Webware Product Update: New Page Templates

10 Essentials for Small Business Websites

Your Checklist for a Successful Website Launch

One of the great benefits of the Webware platform is the ease of use. It’s very easy to make changes to your website yourself – to edit your content, change images, add blog posts, even create your own web pages.

To make it easier for you to add great-looking web pages, Webware has added 14 new web page design templates! Now your inner website pages can look just as great as your home page, and you can choose from a wide variety of styles that include images, videos, product collections, forms, and more.

Scroll down to see all the new page types you can select for your website:

Collection Page

Mostly Image Pages

Menu Collection Page

Text & Image Pages

For details on the variety of page types available, see our Help Center article here.

To learn the basics of how to add a page, view this article.

Great news for Webware customers! Use our latest product update, customizable forms, to help you get the most out of your website.

Now you can create custom forms on your Webware site, to collect exactly and only the information that you care about from your customers.

There are three types of forms available on any Webware site: Registration Form, Profile Form, and Newsletter Form.  Each of these forms gives you an opportunity to find out more about the people who visit your site.  

Your site will be created with each of these forms already included and with standard fields such as name and email address.  

 You can now customize your forms by adding or removing fields, even creating custom fields, to collect the information you want to know about your customers.

For example, if you’re offering B2B services, you may want to know Company Name or Website URL.  

If you’re an ecommerce apparel store, you may want to know Gender or Shoe Size.

There’s all kinds of information you might want to collect, such as:

• Company name
• Phone
• Address
• Neighborhood or zip code
• Website
• Preferred store location
• Shirt size

For details on how to customize your forms, see our Help Center article here.

For more on the types of forms on your Webware website, see this article.