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As a small business owner, having a website is crucial to your success in today's digital age. If you don't already have a website, or if your current website is outdated or hard to use, it's time to consider investing in a new one. Here are 5 reasons why your small business needs a new website:

1. Reach a wider audience: With a website, you can easily share information about your products and services with potential customers from all over the world. This can help you expand your customer base and increase sales.

2. Improve your credibility: A professional-looking website can establish your business as an expert in your field, which can help you attract more customers and build trust with potential clients.

3. Save time and money: A website can streamline your customer service process by allowing customers to find answers to common questions on their own. This can save you time and money, so you can focus on running your business.

4. Stay competitive: In today's market, having a website is increasingly important for small businesses. Without a website, you may be at a disadvantage compared to your competitors.

5. Gain valuable insights: A website with built-in analytics can provide valuable data about your visitors, such as where they are coming from, how long they stay on your site, and what pages they visit. This data can help you understand your audience better and make informed decisions about how to improve your website and marketing efforts.

In conclusion, a new website is a crucial investment for any small business looking to stay competitive in today's digital age. With a new website, you can reach a wider audience, improve your credibility, save time and money, and gain valuable insights about your customers. Don't let your small business fall behind, take the first step towards a modern and effective website today by scheduling a demo with Webware. Our team of experts will work with you to understand your business needs and create a website that will help you reach your goals. Don't wait, schedule a demo with Webware today and take your small business to the next level!

Digital marketing is constantly evolving, and as we move into 2023, there are several trends that small business owners should be aware of.
 

Video Content:
One of the biggest trends in digital marketing is the continued rise of video content. More and more businesses are using video to engage with their audience, and this trend is only set to continue in 2023. Whether it's live streaming on platforms like Facebook and Instagram, or creating engaging videos for YouTube and Vimeo, video is a powerful tool for reaching and engaging with potential customers.

Personalization:
Another trend to watch out for in 2023 is the increasing importance of personalization. As consumers become more savvy and more selective about the content they engage with, businesses will need to find ways to tailor their marketing messages to individual customers. This could involve using data and analytics to create personalized email marketing campaigns, or using AI and machine learning to personalize the customer experience on a business's website.

Influencer Marketing:
In addition, the use of influencer marketing is also set to grow in 2023. Influencer marketing involves partnering with social media influencers who have a large following in your target market and using their influence to promote your business. This can be a powerful way to reach a large audience and build trust with potential customers.

Chatbots:
Finally, the use of chatbots is also set to increase in 2023. Chatbots are AI-powered software programs that can simulate conversations with customers in real-time, providing quick and convenient answers to common questions and helping to improve the customer experience.

In summary, digital marketing in 2023 is all about video content, personalization, influencer marketing, and chatbots. Small business owners who want to stay ahead of the curve should consider incorporating these trends into their marketing strategies.

Need help with website and digital marketing for your small business? Join over 4000 business owners like you that are a part of Webware. Book a Growth Session with us and let’s look at your current efforts and if Webware is the right fit for you.

Digital Marketing trends, like any other popular trend, are fast changing. There is always something new to look forward to and prepare for. We are already almost into February, and if you are not already preparing to brace the trends of 2020, you may soon have to play catch up with your competition. 

While a lot of new things are expected to change as the year passes, there are a few marketing trends of 2019 that are expected to rule the landscape in 2020 as well.

If you are currently working on your marketing campaigns and want to make them future-proof, here are a few trends that you should watch out for.

1. SERP Position Zero
SEO will continue to be an important aspect of digital marketing in 2020. Due to the significant growth in search via mobile and voice, the search and browsing behavior has changed. Featured snippets and other “on SERP” information means that you don’t need to click through to a website link to get the information you’re looking for anymore – it’s right there on the Google search results page.

This on-SERP (search engine results pages) information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. This position is called “position zero”. Over 60% of the search results returned by Google now positions zero search results. It requires different SEO techniques than those employed for a normal listing in the SERPs. 

2. Content Marketing 
In November 2019, Google rolled out the new BERT system, which is designed to aid Google in its efforts to understand the natural language that people use in their search queries.

With this change, it is more important to ensure a site has fast speeds, useful links, and well-written content that makes your website more credible as a trusted resource. 

3. Website Security
As of August 2014, Google announced that HTTPS is a ranking signal and flags every site as unsafe unless it has an HTTPS (the “S” stands for “secure”) certification. When you visit a new website, within seconds, you get a prompt of the address bar, whether the website is secure. Visitors are wary of unsecured sites and will leave within a few minutes, which will lead to a higher bounce rate. Over time, a high bounce rate is bad for your website, as it will directly affect where the site appears on the search results.

It is also advised to display a security badge on your website to reassure your site visitors that you are serious about security.

4. Video Marketing
Online video is said to be 600% more effective as a marketing tool than print and direct mail combined. It’s not too hard to see why video is so popular. While convenient and efficient for the audience, video marketing provides everyone with an attractive, versatile, and extremely shareable medium to reach their audience. 

Search engines love videos because it is high-quality content. Using videos in various types of content as well as on your main web pages is an excellent SEO strategy. Each video needs to be optimized with the right keywords, a solid meta description, and also a strong title.

5. Voice Search
Voice search has started to pick-up pace, and just as predicted a few years ago, “50% of online searches will be voice-based in 2020”. As a result, the way websites are optimized will have to change. With Mobile-First Indexing already in place for SEO, a focus on Conversational Speech and Location-based search will be imminent to put yourself ahead for voice search.

6. Structured Data SEO
Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Structured data is essential for SEO because it’ll make it easier for Google to understand what your pages and your website are about. Google needs to find out what a page is about to show it in the search results. Using structured data is like talking to Google, telling Google what your site is about. That’ll help with your rankings. 

Whether structured data affects rankings has been the subject of much discussion and many experiments. There are some indications that search results with more extensive rich snippets (like those created using Schema) will have a better click-through rate.

The companies that innovate and capitalize on emerging trends will outgrow their competitors and find new customers. The field of digital marketing is wide open right now, and as a leading digital marketing agency, Webware.io can help you grow your business.  

To learn more about our services and how we can help boost your small or medium-sized business with our digital marketing strategy, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.