Creating Video Content

Just right

Too far

Too close

Instructions

Use your phone, turn it vertical, and hit record
Do not hold your phone, use a tripod or have someone else hold it for you (link to tripod)
You can stand or sit, just make sure you’re correctly positioned in the frame (see picture)
The video should be 5-10 minutes long

Watch our CEO, Cory York, give his secret sauce for content creation that WINS! Link to the video

Who is your ideal audience?
What are the challenges your ideal customer faces right before buying your product/service?
How can you solve the challenges for them?

1. Start by introducing the topic.

2. List the 3 most common challenges your ideal customer faces related to the topic.

3. What are the 3 benefits this video is going to provide? Why should someone watch the video?

4. Tell a quick story relating to the topic.

5. Share your framework/tips/advice

6. End with a “Call-to-action” and why the viewer should work with you and how to reach how you.