Webware Blog / All Posts

8 Festive Marketing Ideas to Boost Sales this Holiday Season

By Sarah Windover | | Tagged Marketing your online store, Marketing your website

Make sure your small business is getting in on the action during the busiest shopping season of the year. 

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Save Abandoned Carts with Webware's Latest Feature Launch

By Sarah Windover | | Tagged Product Updates

On the surface, an abandoned cart on your ecommerce website can seem negative. Bad news, right? Wrong! Learn how to combat abandoned carts with Webware's newest feature launch. 

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Webware for Real Estate Agents: Your Guide to Building an Awesome Website

By Sarah Windover | | Tagged Website Resources

Are you a real estate agent or agency considering a new website? Reach your clients with a beautiful website designed for real estate professionals.

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Why Your Website Popup Ads are Killing Your SEO (or soon will be!)

By Sarah Windover | | Tagged announcements

Google’s steadfast commitment to the user-experience has sparked another update to its Search Engine Results Page (SERP) ranking factors. If your website uses a popup to gather email newsletter signups or likes on social media or something else, this new ranking signal is directed at you.

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Your Checklist for a Successful Website Launch

By Sarah Windover | | Tagged Marketing your website

You have invested a significant amount of time, creative energy and money into your business’s new website. When it’s ready to go live, you want as many people as possible checking it out. Here’s nine things you can do to get great results.

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5 Paw-some Reasons to Adopt an Office Pet

By Sarah Windover | | Tagged Fun Stuff

What could be more fun than petting animals on coffee breaks and between meetings? Basically, nothing. However, it turns out that pets in the office provide more than just a cuteness overload at work. Read on for 5 paw-some reasons to adopt an office pet!

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Instagram Hashtag Cheat Sheet

By Sarah Windover | | Tagged Marketing your online store, Marketing your website

Recent research shows that businesses of all sizes use social media to market to customers. In 2016, Instagram has seen the biggest increase in users and overall confidence as a powerful marketing tool. To help increase the visibility of your Instagram posts, we’ve created a hashtag cheat sheet for the top 10 small business industries among Webware clients. 

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Webware Announces Free Plan!

By Sarah Windover | | Tagged Website Resources

Build your website, ecommerce store or blog with Webware’s Free Plan. You’ll have access to our SEO-friendly technology platform and all the tools you need to create an attractive, mobile-friendly web presence with zero monthly fees.

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10 Essentials for Small Business Websites

By Sarah Windover | | Tagged Website Resources

Up to 62% of consumers (and growing) do their research online before making a purchase! It’s never been more important for businesses to have a well-designed, informative website. 

To make a lasting impression on potential customers, here’s 10 essentials for your small business website.

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4 Tools Small Businesses can use to Boost Website Success

By Sarah Windover | | Tagged Website Resources

The website for your small business is up and running, now what? Post launch, the goal of your website is to get more website visitors buying your business products or services. Keep reading to learn about 4 tools to boost conversion on your website. 

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Webware Product Update: New Page Templates

By Sara Cabral | | Tagged Product Updates

Hey there, Webware customers! To make it easier for you to add great-looking web pages, Webware has added a host of new web page design templates!

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Webware Product Update: Customizable Forms

By Sara Cabral | | Tagged Product Updates

Great news for Webware customers! Use our latest product update, customizable forms, to help you get the most out of your website. Now you can create custom forms on your Webware site, to collect exactly and only the information that you care about from your customers.

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Webware Customer Story: Creating a Lifestyle & Wellness Brand Website with Sitara Hewitt

By Sarah Windover | | Tagged Customer Stories

Sitara Hewitt is a Canadian film/tv actress and professional dancer, who you may remember from CBC’s tv show, Little Mosque on the Prairie (2007-2012). She had a website but felt it wasn’t communicating her brand and reaching potential clients in a way it could. Sitara reached out to Webware and we were excited to build a website that truly reflected her brand values and allowed her to reach out to her community in a meaningful way.

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4 Principles of Psychology to Keep in Mind When Building Your Website

By Sarah Windover | | Tagged Website Resources

Are you considering an investment in your small business by building a website? Understanding what makes a powerful website from your customers perspective ensures a better user experience and more success out of your website. Whether you plan to invest money by hiring someone to build it for you or invest time building your own website, knowing some website psychology basics can help you get the most out of your investment. 

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Online Marketing Myths Small Businesses Should Stop Believing

By Sarah Windover | | Tagged Marketing your website

Have you considered online marketing for your small business? If you have a website, online marketing is a great way to increase traffic, leads and sales. Online Marketing covers a range of business-boosting activities: SEO (Search Engine Optimization) social media marketing (Facebook, YouTube, Twitter, Instagram etc), content marketing, email marketing, paid advertising to name a few. If you’re not sure if online marketing will work for your business, here’s 6 online marketing myths debunked to get you on your way!

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5 Reasons Why Your Website Should Offer Live Chat Support

By Sarah Windover | | Tagged Website Resources

Did you know that 83% of customers require some type of support before completing an online purchase?  Installing a chat widget on your website allows your customers to open a chat box and instantly connect with your business without leaving the website. For both content and ecommerce websites, using chat to communicate with your customers in real time can be beneficial for your bottom line. 

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Google News: Continuing to make the web more mobile friendly

By Sarah Windover | | Tagged announcements

The trend of mobile search shows no signs of slowing down soon. Following the path that Google began in April of last year, the mobile-friendliness ranking signal will be updated in May to further improve mobile search results.

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The Ultimate Glossary: Guide to Building a Website

By Sarah Windover | | Tagged Website Resources

Building a website, even if you’ve hired someone to do it for you, comes with a whole new language. Here’s a quick guide to essential technology, design and marketing terms to help you build the best website for your business. 

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Customer Success Story: How Webware Helped GCI Network Grow to a $10M Business

By Sarah Windover | | Tagged Customer Stories

Established in 2011 by Firoz Khan and Cory York, GCI Network began as a single destination to sell gift vouchers at giftcardsindia.in. Today, GCI Network has partnered with over 300 brands to empower its prepaid products within GCI's 100,000 point-of-sale distribution network.

How did GCI Network take its small, retail giftcard business to one of the largest gifting networks in India?

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10 Signs You Need Help With Your Website

By Sarah Windover | | Tagged Website Resources

How is your website working for your business? If it’s not bringing in traffic or sales, it might be time to give your website a health check-up. Here’s 10 common issues that signal your website could benefit from some TLC.

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The Ultimate Glossary: Online Marketing Terms for SMBs

By Sarah Windover | | Tagged Marketing your online store, Starting an Online business

As an essential component to your website’s success, your business can’t afford to overlook online marketing. If you’ve just built your website or never tried online marketing before, there can be a lot of new and confusing terminology to master. Don't worry - Here’s a simple breakdown of the terms you need to know and what they mean.

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Why We Love Do-It-For-You and You Should, Too!

By Sarah Windover | | Tagged Starting an Online business

A quick Google search of “DIY Website” and you’re bombarded with DIY Website Builder ads and articles that list your best DIY website options. You know your business needs a website, so DIY seems like a reasonable, cost-efficient solution, right? Not necessarily. Here’s why we love Do-It-For-You services and you should, too!

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Webware Customer Story: Increased Traffic & Sales at Morningstar Trading

By Sarah Windover | | Tagged Customer Stories

Morningstar Trading, located in downtown Toronto, is a true gem in a world of mass-market furniture. Stepping through the door from one of Toronto’s busiest streets into Morningstar’s shop, you’re immediately immersed in the beauty and richness of India. With amazing woodwork, handicrafts, lavish and brightly coloured textiles, and the sweet scent of Nag Champa, Morningstar Trading helps you bring a piece of India home with you. 

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Benefits of writing a Blog for your Business

By Sarah Windover | | Tagged Marketing your online store

In this internet age, it’s no longer enough for your business to have a website. Today, a business website needs a comprehensive strategy to stand out from the competition and one of the most valuable elements you can add to your website is a blog. There are several reasons to write and maintain a business blog but one particular advantage can help your business break through the online clutter. Read on the learn the most useful benefit…

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4 powerful Google tools for businesses

By Sarah Windover | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Butch Langlois joins the Webware Team

By Sarah Windover | | Tagged announcements, webware team

We’re pleased to announce that Butch Langlois is joining Webware as Chief Operating Officer to support our North American expansion.

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Happy New Year from the Webware Team

By Sarah Windover | | Tagged webware team

Happy New Year from the Webware Team!

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Webware Announces Integration with US Postal Service and Canada Post

By Sara Cabral | | Tagged webware updates

Webware.io is now integrated with both the US Postal Service and Canada Post, the most convenient delivery service options for businesses in the US or Canada. Webware customers now have access to either USPS or Canada Post’s shipping service right from their Webware workspace.

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Why Reviews Matter for Your Small Business

By Sarah Windover | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Press Release: PowerStores fuels North American launch with rebrand to Webware.io and a new round of funding

By Cory York | | Tagged announcements, Press

PowerStores Ecommerce Ltd. is ready to take on North America with a new name and a fresh round of capital investment to fuel its rapid growth.

Rebranded as Webware.io, the company has closed a new round of funding led by Toronto-based Extreme Venture Partners and William Bissell, who made the investment in his personal capacity through his family office. Webware offers a DIY website platform that is now complemented with robust do-it-for-me set up and support services to ensure businesses become competitive in the online world.

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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Webware Announces Integration with Fedex

By Sara Cabral | | Tagged webware updates

Webware.io is now integrated with Fedex, the world’s largest express transportation company. Webware customers now have access to Fedex’s shipping service right from their Webware workspace.

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Small Business Essentials: Reach More Customers with a Strong Online Presence

By Sarah Windover | | Tagged Starting an Online business

Exposing your small business to the online community means more than just setting up a website with your business address and contact information. It means creating a virtual version of your business, with an attractive, informative website and a social media presence. In this digital era, people use online search engines for almost everything they need. For many, Google search is the first place they go when they have a question or want to know more about something. Given the reliance on the internet today, not maintaining an active online presence can be potentially fatal for small businesses. If you are wondering how to get online, or how to take your business online, this post will explain why and how to establish a strong online presence.

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PowerStores is now Webware

By Cory York | | Tagged announcements, webware team

We are proud to announce that PowerStores is now Webware. 

For our customers and partners, rest assured that nothing will change. We still provide the best platform to suit all of the online needs of a business, including website content management, e-commerce and online payments, blog, social media, and more. We will continue to offer both a do-it-yourself option and a do-it-for-you service, to give you the flexibility to choose what works best for you. 

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Webware at the Los Angeles Small Business Expo

By Sara Cabral | | Tagged announcements, webware team

This Thursday, November 5th, catch Webware.io at the Los Angeles Small Business Expo.

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Why Pinterest is Your Business’s Best Bet for Social Media Marketing Success

By Sarah Windover | | Tagged Marketing your online store

Pinterest has the potential to be the most valuable social media platform for businesses.  [Source] What is Pinterest? Pinterest is a virtual pinboard where u things they are planning to do things they would like to buy  and most importantly, things they are dreaming of doing  The images are “pinned” to boards to keep ideas and projects organized. Images are linked back to a website or blog…

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SEO and Marketing Services Now Available

By Sara Cabral | | Tagged Marketing your online store

What is SEO? Your new website can be an essential tool for your business’s marketing strategy. But in order to make the most of your website, you need people to find it! Search engines like Google help your website get found. SEO - or Search Engine Optimization - is a way to increase traffic to your website by focusing on where it appears in search engine results. Optimizing your website or web store will make it easier to find on…

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5 Ways Webware Helps Your Business Succeed

By Sarah Windover | | Tagged Starting an Online business

Webware is a leading cloud-based web platform designed for small and medium sized businesses. Businesses can use Webware and our expert support team to design, set up, manage, and grow a website or webstore. Whether you’re starting an online business, taking your existing business online, or are ready to upgrade your website, Webware has all the key components for a successful digital business, all in one place: 1) Website A we…

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Give $100, Get $100 with Our Refer-a-Friend Program

By Sara Cabral | | Tagged webware updates

Our special offer to all American and Canadian Webware customers -- refer your friends to Webware and they will get a $100 rebate on their order! Plus you will get loyalty points worth $100 added to your account for every new customer you refer! Here’s how it works: Refer a friend to Webware Your friend gets a $100 rebate on their setup fees Once your friend signs up, you get 100 loyalty points! …

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Cut Costs with Postal-Code Based Shipping

By Sarah Windover | | Tagged webware updates

With Webware's newest upgrades to its shipping module, you can set up your shipping fees and logistics rules on a postal code level. This upgraded shipping feature can give you ultimate flexibility -- to set the shipping charges and delivery ranges that work best for your business.   Here’s why you want to do this, and why it will save you money and headache. 1) Set shipping fees based on postal code Large delivery ser…

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New Feature Alert: Easily Sell products on Facebook with Webware

By Sarah Windover | | Tagged webware updates

New Feature: Facebook Store

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How To Host an Awesome Instagram Contest

By Sarah Windover | | Tagged Marketing your online store

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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Your Second Chance at Making a Sale! Access Abandoned Shopping Carts

By Sara Cabral | | Tagged webware updates

Today  Webware launched the ability to download a list of customers who added a product to their shopping cart on your ecommerce website and then left without paying for their order. This is called an “abandoned cart”. What can you do with this abandoned cart list? Well, this gives you a lead on a potential order! You now have an opportunity to contact these visitors and close the deal. Here are some ideas of what you c…

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3 Essentials for your Instagram Marketing Plan

By Sarah Windover | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah Windover | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah Windover | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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'I was successful before, yet Webware changed everything.'

By Urvi Shah | | Tagged Customer Stories

Universal Hockey is a professional hockey training institute based in Canada, owned and run by Daniel Bochner. This is his story. Daniel is a professional hockey player-turned-elite trainer. With his business, Daniel has been offering elite camps, private/semi-private lessons, clinics, consulting, coach mentoring, and off-ice training, amongst other professional training services, for many years now. He has had plenty of clients and h…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your online store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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Meet Indrajit Chowdhury- Co-Founder and CTO of Webware

By Urvi Shah | | Tagged webware team

Wanna know what makes a CTO? Here is a little insight into the professional career of our Co-Founder and CTO, Indrajit Chowdhury. Indrajit was first exposed to computer programming at a summer internship in the early 90’s at a research lab in the University of Wisconsin. But this was no ordinary summer job: Indrajit was at a research lab funded by the Human Genome Project, and here, he learnt how to program robotic arms. It is easy t…

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No Pain No Gain: No Longer True for Building A Website

By Urvi Shah | | Tagged Starting an Online business

‘No Pain, No Gain’ seems to be the way things go for everything in life, whether it’s a fitness program or even an online business. No matter what it is we want to achieve, we have to endure a painful ordeal to get it, right? Let’s look at all the hassles you will have to go through (or already have gone through) when you want to build an ecommerce store and/or take your business online. PAIN #1: Finding the righ…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your online store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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10 Tips on Writing Content for your Blog

By Urvi Shah | | Tagged eCommerce Resources

So you have decided to start a company blog on your online store/ website to drive more traffic, promote your business and engage your target audience. But what should you write on your blog? What kind of content is considered appropriate for a business blog? And, how to create content that will benefit your brand as well as your bottom-line in the long run? Here are 10 ideas on what to post on your company blog: 1. Tell your Story: Peo…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your online store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your online store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your online store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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5 Basic Tips on Getting the Right Content for your Facebook Page

By Urvi Shah | | Tagged Marketing your online store

If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.  Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and…

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' Webware allowed us to focus on our business instead of worrying about setting up our online store.'

By Sara Cabral | | Tagged Customer Stories

Meet Radhika, Jagriti & Deepika. They are young, talented and passionate about what they do - providing luxury skin care. In fact, they are so passionate about it, they decided to get into business together and take their passion to the world audience.  What they needed was an online store to launch their business. They acknowledged that technical skills were not their strong suit and were on the lookout for an easy solution to cr…

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Step-by-Step Guide to Promoting your Business on Facebook

By Urvi Shah | | Tagged Marketing your online store

So you’ve created a Facebook Page for your business, and now what? You might be thinking, how does this translate into getting more sales on my website? What do I do with this page? How can I get more “likes” and more engagement with my “fans”? Facebook offers some great tools to help you get more out of your page.  By just putting a fraction of your marketing budget towards the following actions, you sho…

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'I no longer have to depend on third-party promoters for business, thanks to Webware.'

By Sara Cabral | | Tagged Customer Stories

John Pollard, widely acknowledged as the pioneer of White Water Rafting in South India, has 5 successful projects under his belt. Starting with Dandeli in 1999 and including 2 in Coorg and 1 in Maharastra in the subsequent years, John is now plying his trade in 2 locations in Goa, a spectacular addition to the myriad attractions that this beach-side state has to offer to its tourists. John has been extremely successful in transforming slee…

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Why Content Trumps Images for SEO

By Urvi Shah | | Tagged Marketing your online store

You’ve probably heard before that in the online world, ‘images are far more effective than text to capture the attention of the viewer’. This is definitely true when posting on Social Media like Facebook, where many different bits of information are vying for the viewer’s attention at the same time. But when it comes to a website or online store, high quality content is key to its success. Given the increasing use o…

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“I was overwhelmed by the idea of creating a website until I met Webware!“

By Urvi Shah | | Tagged Customer Stories

Meet Nadia Gunardisurya. She is a professional photographer living in the tropical paradise of beach-side Goa. When asked how she came about creating a website to showcase her portfolio, this is what she had to say: “I used to visit websites of many renowned photographers to browse and to learn. I was well-aware of the importance of having a portfolio website, but I never considered making one for myself. To begin with, it seemed tha…

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Top 5 Ways to Personalise your Online Store to Create a Brand Identity

By Urvi Shah | | Tagged Marketing your online store

So you have decided to set up an online store! Congratulations and welcome to the world of ecommerce! Have you stopped to think about how you will personalize your online store to reflect your business? In other words, have you considered the importance of creating a brand identity? Why does Brand Identity Matter? In today’s world, where comparison-shopping is a norm and consumers are likely to look any many different online store…

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New Webware Features!

By Cory York | | Tagged webware updates

Since our release of Webware 2 in February, we’ve gotten so much great positive feedback on our new platform. We’ve also received requests for even more features from our customers, and we’re listening! Our team of developers are hard at work improving our platform and adding features.  Here are some new features that we’ve recently implemented. Photo Uploader Enhancements Now it’s easy to uplo…

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5 Ways Customer Registration Adds To Your Profits

By Urvi Shah | | Tagged Marketing your online store

What is the best way to ensure that the bottom line of your online store goes from strength to strength? Why, make sure that you build customer loyalty! If a solid chunk of your revenues comes from the same customers giving you repeat business over and over again, then all the new customers you add over time only help in increasing your profits! Let’s look at how you can ensure brand loyalty by using one simple tool: Customer Registr…

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9 Simple Steps to Making Loyalty Rewards Programs Work

By Sara Cabral | | Tagged eCommerce Resources

If you’ve already started your online store, you have probably learned that it takes some effort and money to acquire a new customer. So how does one KEEP a customer, get him or her to return often, and even better, spread the word about your store to others? Needless to say, a customer’s experience with your store, the products you have on offer and your pricing are big factors in driving repeat purchase. But there is one more…

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Be Inspired: Cory York, CEO of Webware tells his story

By Sara Cabral | | Tagged Press, webware team

Cory York, CEO Webware tell his inspiring story of ambition, determination and success against all odds. Read and be inspired! http://yourstory.com/2013/06/from-ice-hockey-in-canda-to-selling-books-door-to-door-in-india-to-setting-up-a-mini-incubator-goa-based-entrepreneur-cory-york/

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Quick Results Marketing: 3 Reasons Why You Should be Advertising on Google Display Network

By Sara Cabral | | Tagged Marketing your online store

In one of our earlier posts in the Quick Results Marketing series, we talked about how you can place your ads right in front of potential customers when they are searching on Google. In this post, we talk about reaching your target audience while they’re browsing the web and visiting other websites that may be relevant to your products or service. The combination of the right audience, the right website, and a powerful advertising messa…

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Do's and Don'ts of E-mail Marketing

By Urvi Shah | | Tagged Marketing your online store

In this third post in the “Quick Results Marketing” series, we discuss and provide some pointers to be successful with email marketing. A recent article in McKinsey Insights shows that e-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. The DO’s of E-mail Marketing So first off, DO create an email marketing campa…

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Quick Results Series: 5 Ways to Use Coupons to Make Quick Sales

By Urvi Shah | | Tagged Marketing your online store

Did you know that coupons also belong to the arsenal of tools you can use to increase traffic to your site at short notice AND generate some quick sales? Think about the wonders that can do to your bottom line! Here are some tips you can use to make the best use of coupons: 1) Announcing New Products: Use coupons with a 5%-10% discount rate to announce a start-of-the-season or a new collection of products. Apart from giving you quick re…

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Quick Results Marketing: Cast your Net in the Search Stream

By Sara Cabral | | Tagged Marketing your online store

This is our first article in the "Quick Results Marketing" series, which, as the name suggests, will cover marketing tools that start delivering results (usually traffic or sales) within a short turnaround time. If you want to jump-start your online business, these are the marketing tactics for you. Search Engine Marketing with Google AdWords Whether they’re in the browsing stage or even the buying stage, shoppers use se…

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Responsive Web Design: More than Just Visual Calisthenics

By Cory York | | Tagged eCommerce Resources

In one of our recent blog posts, we talked about how 2013 was the “Year of the Mobile”, how 2014 will see even more growth in mobile commerce, and how important it is to put mobile at the centre of your ecommerce strategy. The sources cited in that blog post show that the number of mobile users and shoppers is going through the roof.  Indians especially are shopping madly using their mobiles, and those that aren’t, want to,…

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5 Ways Coupons Can Help You Promote your Online Store

By Urvi Shah | | Tagged Marketing your online store

Coupons can be a vital element of online store’s marketing plan. Coupons are basically tools which can be used to encourage your customers to behave in a way that is best for your business. And if you make the customer feel that they have been rewarded for their interaction with you, they will not only remember this experience positively, but will likely return to your online store again... and again. Here are 5 top ways in which you…

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Webware Holiday Party!

By Sara Cabral | | Tagged webware team

Webware had an end-of-the-year bash to celebrate a year of great achievements and growth for the company! And to let off some steam after all our hard work! Check out some snaps from the party! The customer comes first! Our CEO Cory taking a customer call during the party.   Showing his skillz – our CTO Indrajit smoking his opponent in a game of beer pong   The girls lining up for a rousing game of Dog a…

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Game-ify your Webware with Reward Triggers

By Sara Cabral | | Tagged webware updates

As we’ve announced here, Webware has recently launched an awesome built-in Loyalty and Rewards Program for our merchants.  With this Loyalty Program, your customers can earn points on purchases and then use those points to get deals and discounts. Points can be used to gain new customers and to keep old ones coming back. And there are many creative ways you can use points.  So, now that your customers are loving points…

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Do-It-Yourself SEO

By Urvi Shah | | Tagged Marketing your online store, Starting an Online business

Search engines like Google are the primary way in which your web site gets found by customers and interested parties. So, helping search engines find you is absolutely critical to your ability to build traffic to your site. The process of getting search engines to notice your site and report it in the search results is called Search Engine Optimisation, or SEO for short. SEO is everything to do with managing how well and how high up you ap…

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How My Envy Box used Webware to the fullest

By Cory York | | Tagged Customer Stories

The Story: My Envy Box is a fresh new e-commerce startup focused on luxury cosmetics, based in New Delhi, India. Rishi, Julie and Bharat, the three co-founders, had an idea but no funding; they planned on bootstrapping their business as long as possible before trying to raise funds from outside investors. After resigning from their roles at high paying consulting firms, they set out to build their first startup! The Challenge: MyEnvyBox.…

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Tag Your Products!

By Sara Cabral | | Tagged webware updates

We’re on a roll here at  Webware HQ and we’re banging out features faster than you can handle it! :) Today we’re launching a very useful feature called Product Tags. A product tag is essentially a keyword assigned to a product. They can describe a property of your product which can then be used to sort groups of products into “smart collections”, enable product specific coupons, and more.  It’s…

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Honey, shall we build an online store this weekend?

By Sara Cabral | | Tagged Starting an Online business

Which of these describes you? I have an existing small business that I want to take online I want to sell products or services online I have little or no knowledge about web development I am in a hurry to get my online business started I have a limited amount of money to invest in building my business I want to test the business idea before putting a big investment behind it If any of the above applies to you, then read o…

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Introducing Loyalty Program Management for Webware Merchants

By Sara Cabral | | Tagged webware updates

Loyal customers are the gold standard for recurring sales.  Typically less than 20% of your customer base will be “loyal” customers (in other words, returning again and again to make more purchases), but they can make up more than 50% of your sales.  So clearly it’s in your best interest to target and reward these loyal customers. The most common way to do this in e-commerce is to create what’s called a Loyal…

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Webware Introduces Coupon Management

By Sara Cabral | | Tagged webware updates

COUPONS! COUPONS! COUPONS! Buyers love them, and as a Webware merchant, you should love them too! Coupons are an extremely effective tool to acquire new customers and to reward loyal ones. Over 2.9 billion coupons were redeemed in America last year alone. So that’s why today, Webware is introducing Coupons for Webware Merchants.   Here's how it all works:   In the Workspace of your Webware, under the Marketi…

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Webware Goes Mobile

By Cory York | | Tagged webware updates

Mobile internet is a big trend we are seeing today, especially in Asia where computers are a luxury. Webware is taking mobile very seriously! Today we are announcing our first major step towards becoming a mobile-first product company. A few days ago, our core dev team pushed our mobile upgrade live! This is a hugely important landmark that we’ve been working towards for over a year. With the newest Webware release, here'…

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Marketing your Online Store: For Every Budget

By Urvi Shah | | Tagged Marketing your online store

Every businessperson knows the importance of marketing. As soon as you put up a signboard or print your visiting cards you have started marketing your business. But what next? And what is the best way for an online store to market itself? Here’s the no-jargon quick guide to online marketing. We’ll get into more depth on each of the marketing channels in future posts. In the infographic below which we call the “Wheel of Market…

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Start your online business…Now!

By Cory York | | Tagged Starting an Online business

So many people out there have exciting business ideas, but they have one thing in common – they are new to doing business online. And naturally there are a lot of questions about how to get started. So if you have ever thought about going online with your own store but were not sure how to do it, read on. 1.Think about what you want to sell online. It can be anything. Your business idea could be conventional or unusual ... Maybe y…

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Introducing our Guru Program!

By Sara Cabral | | Tagged webware team

  Hello all! I'm Sara, and I’ve recently joined the Webware team.  We’ve built a terrific web and e-commerce solution here and now we’re ready to present it to the world! One of my main objectives here at Webware is to ensure that we provide our customers with the best possible service and support in their website and online store setup.  With that goal in mind, I’m extremely proud to anno…

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