As a small business owner, having a website is crucial to staying competitive in today's market. In the digital age, consumers are more likely to research a business online before making a purchase, and a website is often their first point of contact with your business.
Digital Marketing Trends for 2023: The Rise of Video, Personalization, Influencer Marketing, and Chatbots
Digital marketing is constantly evolving, and as we move into 2023, there are several trends that small business owners should be aware of.
Once upon a time, LinkedIn was only known as a job-related social media platform "for professionals". Now, with over 700 million active users, LinkedIn has become the second most used platform for B2B marketers.
Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.
As specialists in digital marketing, Search Engine Optimization (SEO) is one of the many tools we offer our clients as part of our digital marketing toolkit. And often, one of the first questions that we’re asked is, “How much time will it take for SEO to show results?”
The answer to this question isn’t straightforward as the SEO game is in a perpetual state of flux and is continually changing.
Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.
This week, we are excited to announce Instagram images for your blog posts.
With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.
Increasingly, digital consumers are relying upon their smartphones for easy and instant communication, research and entertainment. To better serve your existing clients, and to expand your reach, attracting new customers; your business web strategy needs to keep pace with this, and other swiftly evolving trends.
The web is always growing and changing to suit, and even to shape, the needs of consumers. Their tastes and online habits can change quickly. While some new directions may turn out to be fads; those trends which provide online users genuine and continuing value can permanently alter the way the internet is used. To help you reach your business goals, we offer you the following must-know and must-do responses to the most relevant web trends for your online presence this year.
Make sure your small business is getting in on the action during the busiest shopping season of the year.
Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.
In this digital age, the value and influence of online reviews is on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy.
Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.
Having trouble figuring out the right digital marketing solution for your small business?
Check out our comprehensive guide that will provide you with the information and tools to choose the digital marketing solution that is right for your business.FIND OUT MORE