Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform. With the introduction of Instagram Stories, IGTV, Q & A Instagram Live, new profile view, video calling, shoppable posts, push notifications, and insights along with several other new features, it is clear that Instagram is turning into the most powerful marketing tool for businesses. Last year alone, Instagram released over twenty-five innovative features to improve user experience and engage more customers.
When it comes to their online presence, everyone wants to see their website rank better on search engines. To achieve this, currently, there are two methods, which are on-page and off-page SEO. However, implementing each one on their own isn’t nearly as effective as using them together.
To help you wrap your head around the possibilities of online marketing, we’ve already covered the concept of search engine marketing (SEM). In case you haven’t read it yet, click here to catch up on the basic terms used in SEM. If you’ve already read it, you’re all set to dive deeper into the context of online marketing through Search Engine Optimization (SEO).
Search Engine Marketing (SEM) may be a relatively new concept, but it’s a highly effective means of marketing on the world wide web. It encompasses dynamic options for a promotion that allows you to reach the specific audiences you want to target. However, to derive relevant results from these promotions, you need to understand the different concepts and jargon which marketers use to prepare a solid plan that delivers the outcomes you’re after.
Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.
Over time, digital marketing has evolved and changed the way businesses operate. As a result, digital marketing agencies are upping their playing field and offering a range of new tools and channels for organizations to connect with their audiences and simultaneously expand their client base.
What’s the easiest way to get in touch with the Webware team to manage and update your digital marketing strategy? The Webware Concierge App!
Once upon a time, LinkedIn was known as a job-related, “for professionals only” social media platform. Fourteen years and almost 500 million followers later, LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing.