Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.
Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform. With the introduction of Instagram Stories, IGTV, Q & A Instagram Live, new profile view, video calling, shoppable posts, push notifications, and insights along with several other new features, it is clear that Instagram is turning into the most powerful marketing tool for businesses. Last year alone, Instagram released over twenty-five innovative features to improve user experience and engage more customers.
It’s the most wonderful time of the year! With the holidays upon us, so too is shopping season. While big brands always do well during this time of year, small businesses are in a great position to grab a piece of the spending action.
With the fast-paced and dynamic landscape of the internet today, many small businesses are unsure of how to take advantage of an online presence. There are so many tools and strategies to boost a business’s bottom line, it’s difficult to know which ones are worth the time and money, and which are not.
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