ABOUT WEBWARE.IO:
WEBWARE HELPS BUSINESSES DO BUSINESS EASIER
Webware.io is a complete digital toolkit designed to help small businesses easily navigate the online world. Webware’s technology and services are used by IBM, Kernels Popcorn, Staples Canada, and over 10,000 businesses across 400 cities in North America. With Webware.io, a business has access to the technology and support required to get online and become successful. The toolkit includes a website and e-commerce platform, social media management, email marketing, blogging, search engine optimization (SEO), reputation management, and more.
We have offices in Goa, India and Toronto, Canada, with our sales efforts based in Toronto and our services team in Goa. Our clients demand top quality websites, and we have a world-class team of designers and developers in Goa to meet that demand.
Join us!
Listen to our CEO, Cory York to learn more about Webware: https://vimeo.com/412805300/7bd2ba7a4c
WEBSITE: www.webware.io
JOB TITLE: PPC (PAY PER CLICK) SPECIALIST
DEPARTMENT: DIGITAL SERVICE
REPORTING TO: DIRECTOR DIGITAL SERVICE
LOCATION: GOA, INDIA (WORK FROM HOME)
WORK HOURS: 9:00 AM – 6:00 PM EST
ROLE AND RESPONSIBILITIES:
We are looking for a PPC Specialist to run PPC Google and Facebook ad campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Launching and optimizing PPC campaigns, monitoring budgets and overseeing search platform accounts, tracking KPIs and producing useful reports for management
CORE RESPONSIBILITIES:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Facebook, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Keep abreast of PPC and SEM trends
REQUIREMENTS:
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Google Trends, etc.)
- Understanding of HTML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- 1-2 yrs of experience in SEO & PPC is a must
EXPERIENCE::
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- 1-2 yrs of experience in SEO & PPC is a must
BENEFITS:
- Competitive Remuneration
- Company Provided Group Health Insurance
- Opportunities to Learn and Grow
