Webware Blog / All Posts

5 Reasons Why Your Small Business Needs a New Website

By Webware | | Tagged Announcements, blogpopup, Content Marketing, Customer Stories, digital marketing expert, Digital Marketing Service, digital marketing strategy, digital marketing tool, digital marketing tool kit, Digital Marketing Trends, eCommerce Resources, Fun Stuff, Marketing your online store, Marketing your website, Online Marketing, Powerstores updates, Press, Product Updates, Reputation Management, Search Engine Marketing, Search Engine Optimization, SERP Position Zero, Small Buiness Advice, Small Business Advice, Social Media, social media marketing, Social Media Marketing Advice, Starting an Online business, Structured Data SEO, Video Marketing, Voice Search, Website design and web development company, Website Design Service, Website Resources, Website Security, Webware team, Webware test, Webware updates

As a small business owner, having a website is crucial to staying competitive in today's market. In the digital age, consumers are more likely to research a business online before making a purchase, and a website is often their first point of contact with your business.
 

Read more »


Digital Marketing Trends for 2023: The Rise of Video, Personalization, Influencer Marketing, and Chatbots

By Webware | | Tagged Announcements, blogpopup, Content Marketing, Customer Stories, digital marketing expert, Digital Marketing Service, digital marketing strategy, digital marketing tool, digital marketing tool kit, Digital Marketing Trends, eCommerce Resources, Fun Stuff, Marketing your online store, Marketing your website, Online Marketing, Powerstores updates, Press, Product Updates, Reputation Management, Search Engine Marketing, Search Engine Optimization, SERP Position Zero, Small Buiness Advice, Small Business Advice, Social Media, social media marketing, Social Media Marketing Advice, Starting an Online business, Structured Data SEO, Video Marketing, Voice Search, Website design and web development company, Website Design Service, Website Resources, Website Security, Webware team, Webware test, Webware updates

Digital marketing is constantly evolving, and as we move into 2023, there are several trends that small business owners should be aware of.
 

Read more »


How to Respond to Negative Reviews [And Turn Tides In Your Favor]

By Sarah York | | Tagged blogpopup, Website Resources

The other day, our team was discussing the best shows ever made. We all unanimously voted for Breaking Bad. And why not? It has an IMDB rating of 9.5 for crying out loud. On Google, it is rated 4.9 with 14361 ratings. Yet, some people have given it a lower rating.

Read more »


HOW TO BE A GOOD WEB DESIGN CUSTOMER

By Gary Bury | | Tagged Website Resources

If you’ve been approaching web design agencies or freelancers with a view to getting your first website or a revamp of your current one, you might be worried about going with the wrong company.

Read more »


5 Email Marketing Mistakes Small Businesses Make and How to Fix Them

By Chuks Chukwuemeka | | Tagged Website Resources

Email marketing is one of the digital marketing strategies used by small businesses to generate leads and drive more sales.

Read more »


HOW SOCIAL MEDIA AND BLOGS HELP IN BUSINESS DEVELOPMENT?

By Rachel Summers | | Tagged Website Resources

You may have thought of social media as a passing fad, but it’s clear that it’s now going nowhere. Businesses everywhere are now looking to social media to help spread the word about what they do.

Read more »


THREE WAYS TO USE INSTAGRAM STORY HIGHLIGHTS TO GROW YOUR BUSINESS

By Melinda Viegas | | Tagged Website Resources

Ever since Instagram launched in 2010, it has steadily scaled from a photo-sharing app to a marketing platform.

Read more »


9 SIGNS YOU NEED HELP WITH YOUR WEBSITE

By Sarah York | | Tagged blogpopup, Website Resources

If you’re a small business owner that cares about your success, then you probably already have a website. It’s important to understand that with so much competition online, merely having a website is not enough.

Read more »


3 Tools to Measure Brand Awareness and Why You Should

By Aleh Barysevich | | Tagged Website Resources

Every brand wishes to become famous. Well, every entrepreneur, business owner, and marketer wishes for its brand to become famous.

Read more »


Tips for Crushing SEO in a Seasonal Business

By Jeshue Betts | | Tagged Website Resources

There’s search engine optimization, and then there’s seasonal SEO.

One is a constant companion that deserves consistent attention and focus to drive traffic to your pages and visitors to your profiles. The other – when done correctly – can give you a sweet little bump depending on the time of year.

Read more »


6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]

By Tom Siani | | Tagged Website Resources

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know.

Read more »


Create An Online Marketing Plan For Your Small Business In 27 Days

By Arif Chowdhury | | Tagged Website Resources

Are you here, but not convinced you need an online marketing plan? Let me explain why you do. A small business owner has to be smarter than a corporate business; simply because they have limitations in resources. A corporate business can easily spend thousands of dollars for their marketing campaign, while a small business has a limited budget and needs to be cautious about the strategy they are going to use because they have no room for mistakes.

Read more »


6 Tips For Updating Your Website With Relevant Info During Covid-19

By Joseph Dyson | | Tagged Website Resources

Updating your website during COVID-19 highlights that your business is aware and concerned. It tells your customers that you are keeping an eye on the situation due to your concern for clients. Not only does doing so help consumers get a better idea of any new policies (such as shipping changes or rescheduling) and measures you’re taking, but it also shows you in a positive light. Updating your website also shows that you have taken the appropriate measures to protect customers in case of any interactions and that you care about them enough to change policies.

Read more »


92% of US Small Businesses Have “Reinvented” Themselves During Pandemic

By Michael Guta | | Tagged Website Resources

The fact that 92% of U.S. small businesses have reinvented themselves during the pandemic says a whole lot about this bunch. Small business owners are scrappy go-getters with no quit in them. And the survey from GetApp proves that very point.

Read more »


5 Reasons Why You Should Offer Live Chat Support for Your Website

By Sarah York | | Tagged Website Resources

Did you know that 83% of customers require some type of support before completing an online purchase? One way to offer customers a valuable and memorable customer service experience is by offering live chat support on your website. Installing a chat widget on your website allows your customers to open a chat box and instantly connect with your business without leaving the website. For both content and ecommerce websites, using chat to communicate with your customers in real time can be beneficial for your bottom line. 

Read more »


62% of Small Businesses Fail with Facebook Ads. Here’s How to Fix That

By Neil Patel | | Tagged Website Resources

Everyone is using Facebook these days. There are over 2.2 billion active daily users.

China, the largest country in the world, only contains 1.4 billion people.

The ‘population’ of Facebook is massive!

Read more »


Five Ways to Boost Your SEO Strategy and Online Presence

By Rebecca Menezes | | Tagged Website Resources

As more businesses understand  the necessity of being online, getting noticed has become the new challenge. If you’ve recently launched your website, you’ve probably experienced the same struggle. Besides the competition online, search engines like Google control what users see. Their algorithms ensure that only the most relevant pages are shown to users based on the search query and keywords used.

Read more »


Small Business Marketing Essentials: Reach More Customers With a Strong Online Presence

By Sarah York | | Tagged Website Resources

Exposing your small business to the online community means more than just setting up a website with your business address and contact information. It means creating a virtual version of your business, with an attractive, informative website and a social media presence. In this digital era, people use online search engines for almost everything they need. For many, Google search is the first place they go when they have a question or want to k…

Read more »


Don't Believe These Myths When Marketing Your Small Business Online

By Sarah York | | Tagged Website Resources

Have you considered online marketing for your small business? If you have a website, online marketing is a great way to increase traffic, leads and sales. Online Marketing covers a range of business-boosting activities: SEO (Search Engine Optimization) social media marketing (Facebook, YouTube, Twitter, Instagram etc), content marketing, email marketing, paid advertising to name a few. If you’re not sure if online marketing will work for your business, here’s 6 online marketing myths debunked to get you on your way!

Read more »


Websites Behaving Badly: How to Find Out What’s Wrong With Your Website

By Ivana Taylor | | Tagged Website Resources

I just knew that something was wrong with my website.  No one would believe me. But the numbers didn’t lie. Here’s my story and what I learned from the process.  Hopefully, this will help you fix your website.

Read more »


Choosing the Best Digital Marketing Agency - Common Mistakes People Make

By Sarah York | | Tagged Website Resources

Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.

Read more »


Why You Need Digital Marketing - Don't Believe These Myths!

By Sarah York | | Tagged Website Resources

Over time, digital marketing has evolved and changed the way businesses operate. As a result, digital marketing agencies are upping their game and offering a range of new tools and channels for organizations to connect with their audiences and simultaneously expand their client base.

Read more »


How to Respond to Negative Reviews on Social Media

By Sarah York | | Tagged Website Resources

Let’s face it, no matter how hard you try, you cannot please everybody, and not everyone is going to love your business. While several clients may leave tonnes of positive feedback, it only takes one harsh review to scare off potential customers.

Read more »


5 Best Practices For Your Business's Online Reputation Management.

By Sarah York | | Tagged Website Resources

Reviews are an integral part of branding. They not only fuel your SEO for a privileged ranking on Google, but they simultaneously secure trust and confidence in your products and services. Reports suggest that over 90% of consumers consider online reviews before making a purchase decision.

Read more »


50 Reasons Why Having A “Free Website” Is A Bad Idea

By Tom Ewer | | Tagged Website Resources

Do a Google search for “free website” and you’ll get back pages of results, all offering you a quick and easy solution for building your website without spending a cent.

Read more »


GET WEBWARE'S DIGITAL MARKETING SOLUTION WORKING FOR YOUR SMALL BUSINESS TODAY