In today's digital age, it's not enough for businesses to simply create content and hope that it resonates with their audience. With so much noise online, companies need to find new and innovative ways to stand out and connect with their customers. This is where interactive content like quizzes, polls, and surveys come in.

Interactive content is not only engaging, but it's also a great way to gather valuable data and insights about your audience. In fact, according to a study by Content Marketing Institute, 81% of marketers agree that interactive content grabs attention more effectively than static content.

Here are some practical tips for creating effective interactive content that drives engagement and results:

Know your audience:
Understanding your target audience is essential when creating any kind of content, especially interactive content. 

Interactive content is designed to engage and interact with your audience, but in order to be effective, it needs to be tailored to your audience's interests and preferences.

Before creating any interactive content, it's important to conduct thorough research on your target audience. 

This can include analyzing your website analytics and social media data to gain insights into their demographics, interests, and behaviors. 

You can also use tools like surveys and customer feedback to gather more specific information about their preferences and pain points.

Once you have a clear understanding of your target audience, you can begin creating interactive content that is relevant and resonates with them. For example, if you are targeting a younger audience, creating a fun and playful quiz might be more effective than a lengthy survey. Alternatively, if you are targeting a professional audience, a survey or poll that gathers industry-specific insights may be more effective.

Additionally, understanding your audience's preferred content format is also important. 

Some audiences may prefer video-based content, while others may prefer written or visual content. 

By understanding your audience's content preferences, you can tailor your interactive content to match their preferred format and increase engagement.

Keep it simple:

Keeping your interactive content simple is crucial to its success. 

Your audience should be able to easily understand and navigate your content without feeling overwhelmed or frustrated. 

This means avoiding complex language and jargon that can confuse your audience, and instead using clear and concise language that is easy to understand. 

Additionally, it's important to keep the navigation of your interactive content simple and intuitive, with clear instructions and calls to action that guides your audience through the experience.

In addition to keeping it simple, making your interactive content shareable is key to increasing its reach and engagement. 

Including social sharing buttons within your interactive content, or embedding it on your website or blog, makes it easy for your audience to share the content with their own followers and networks. 

This can lead to increased visibility and drive more traffic to your site, ultimately increasing your brand awareness and potential for new leads or customers.

It's also important to make sure that your interactive content is optimized for social media sharing. 

This means creating eye-catching visuals and headlines that are likely to grab your audience's attention as they scroll through their feeds. 

By making your interactive content shareable and optimized for social media, you can increase its potential reach and engagement, ultimately leading to greater success for your business.

Now, let's take a look at some examples of interactive content and the impact they can have:

Quizzes:
Quizzes are a great way to engage your audience and provide personalized content based on their interests or preferences. 

According to a study by BuzzSumo, quizzes get shared on social media more than any other type of content.

For example, a fashion retailer could create a quiz that helps customers find their perfect style based on their body type, fashion preferences, and lifestyle. This not only engages the customer but also provides valuable data that can be used for future marketing efforts.

Polls:
Polls are a great way to gather feedback and opinions from your audience. This can be used to improve products or services or to create more targeted marketing campaigns.

For example, a software company could create a poll that asks customers which features they would like to see added to their product. This not only engages the customer but also provides valuable insights that can be used to improve the product and increase customer satisfaction.

Surveys:
Surveys are a more in-depth way of gathering feedback from your audience. 

This can be used to gain a better understanding of customer preferences or to gather data for market research.

For example, a food delivery service could create a survey that asks customers about their favorite types of food, delivery preferences, and price points. This not only provides valuable data but also shows customers that their opinions are valued, which can increase customer loyalty.

Interactive content remains an essential element for businesses looking to boost engagement, attract new customers and gather valuable insights. With the help of webware.io, a leading digital marketing platform, companies can easily create and publish interactive content such as quizzes, polls, and surveys. By crafting personalized and shareable content, businesses can increase their online visibility and drive higher website traffic, leading to greater revenue and customer satisfaction. So, if you're looking to take your digital marketing efforts to the next level, consider incorporating interactive content into your marketing strategy with the help of webware.io.

In today's world, digital marketing is becoming increasingly important for business owners. The rise of technology and the internet has led to an unprecedented level of connectivity, with consumers relying heavily on online sources to make purchasing decisions. In this blog, we will explore the reasons why digital marketing is crucial for business owners and provide practical examples and statistics to support this claim. We will also discuss why now is the best time to own your own digital marketing agency and how partnering with Webware's white-label solution can help your business thrive.

Increased Reach and Visibility
One of the primary benefits of digital marketing is that it allows businesses to reach a larger audience than traditional marketing methods. 

With an estimated 4.9 billion people using the internet globally, digital marketing provides an unparalleled opportunity to reach customers on a global scale. 

According to a study by Google, businesses that have an online presence are expected to grow 40% faster than those that don't.

Targeted Advertising
Digital marketing allows businesses to target their advertising efforts to specific demographics, interests, and geographic locations. 

This means that businesses can reach the people who are most likely to be interested in their products or services, resulting in more effective advertising campaigns.

For example, Facebook Ads allow businesses to target users based on their interests, age, location, and more.

Cost-Effective
Digital marketing is generally more cost effective than traditional marketing methods such as print or television advertising. 

According to a study by HubSpot, inbound marketing (which includes digital marketing) costs 61% less than outbound marketing (such as print or TV advertising) while generating 3x as many leads.

Increased Engagement and Customer Loyalty
Digital marketing provides businesses with an opportunity to engage with their customers on a more personal level. Social media platforms like Facebook, Twitter, and Instagram allow businesses to communicate with their customers and build brand loyalty. 

According to a study by Sprout Social, 70% of consumers feel more connected to a brand that has a strong presence on social media.

Measurable Results
One of the key advantages of digital marketing is that it allows businesses to track the results of their campaigns in real-time.

This means that businesses can quickly adapt their strategies based on what is and isn't working. 

Analytics tools such as Google Analytics and Facebook Insights provide businesses with valuable insights into the effectiveness of their campaigns.

Now is the best time to own your own digital marketing agency because the demand for digital marketing services is only going to increase in the coming years. According to a report by Statista, the global digital advertising market is expected to reach $389 billion by 2021. By partnering with Webware's white-label solution, you can offer your clients a comprehensive range of digital marketing services, including website design, SEO, social media management, and more.

Digital marketing is essential for business owners who want to grow their businesses and reach a wider audience. By using targeted advertising, engaging with customers on social media, and tracking the results of their campaigns, businesses can achieve greater success and compete in today's digital landscape. With the growing demand for digital marketing services, now is the perfect time to start your own digital marketing agency and partner with Webware's white-label solution to provide your clients with high-quality services. Book a White Label Discovery Call here.

Are your marketing campaigns falling flat? Are your social media posts failing to resonate with your audience? The problem may be that you're not connecting with your audience emotionally. As humans, we connect with stories on a deeper level than we do with dry facts and statistics. This is why storytelling has become a vital component of successful marketing strategies. According to a study by Edelman, 65% of consumers say that brand stories influence their purchase decisions.

If you want to connect with potential customers and drive engagement for your brand, storytelling can be a powerful tool. In this article, we'll share practical tips, stats, and examples to help you harness the power of storytelling in your marketing campaigns.

Know your audience:
Before crafting your story, it's essential to understand who you're telling it to. Who is your target audience? What do they care about? What challenges do they face? Use data to gain insights into your audience's demographics, interests, and behavior. Create buyer personas to represent your target audience and tailor your story to resonate with them.

Structure your story:
A good story has a clear beginning, middle, and end. Start by setting the scene and introducing the main characters (which could be your brand or customers). Then, build tension or conflict before resolving it in a satisfying way. For example, if you're promoting a weight loss product, you could start with a character struggling to lose weight and feeling discouraged. Then, you could introduce your product as the solution and show how it helped the character achieve their goal.

Make it emotional:
Emotions play a crucial role in how we connect with stories. Don't be afraid to tap into the emotional side of things – whether it's through humor, nostalgia, or empathy. One way to add emotion is by using sensory language that paints a vivid picture in the reader's mind. For example, if you're promoting a travel service, you could use language that evokes the sights, sounds, and smells of the destination.

Be authentic:
Consumers can spot a fake story from a mile away. Make sure your story is genuine and true to your brand values. Share stories that demonstrate your brand's mission, vision, and unique selling proposition. For example, if you're promoting an eco-friendly product, share stories about how your brand is committed to sustainability and reducing environmental impact.

Make it simple:
A good story doesn't have to be complicated. In fact, the simpler, the better – as long as it's memorable and relatable. Use language that's easy to understand, and avoid jargon or technical terms that might confuse your audience.

Use visuals:
Visuals can enhance the impact of your story and make it more engaging for viewers. Consider using images or videos alongside your narrative. For example, if you're promoting a new clothing line, you could create a video showcasing the clothes in action and featuring models with diverse body types.

Now that you know how to craft an effective brand story, let's look at some stats that highlight its importance:

• According to Hubspot, companies that use storytelling in their marketing see a 2-3x increase in engagement.
• A study by OneSpot found that personalized stories generate 20% more clicks than generic content.
• In another study by Sprout Social, 62% of consumers said they would engage with branded social media content if it tells a story.

Once you have crafted your brand story, how do you publish and share it? Here are some platforms where you can share and promote your narrative:

Social media: 
Platforms like Facebook, Instagram, and Twitter are great places to share visual content along with short captions that tell a compelling story. Use images or videos to grab your audience's attention and draw them into your story. Make sure to include a call-to-action at the end of your post to encourage your audience to take action.

Blog posts:
If you have a company blog, use this platform to share longer-form narratives about your brand or customer experiences. This can help establish your brand as a thought leader in your industry and build trust with your audience. Be sure to optimize your blog post for search engines by including relevant keywords and meta descriptions.

Email newsletters: 
Share snippets or excerpts from your brand stories via email newsletters as part of ongoing communication with subscribers. This can help keep your audience engaged and interested in your brand. Make sure your newsletter is visually appealing and includes a clear call-to-action.

Video content: 
Consider creating video content such as explainer videos or short films which showcase customer testimonials or behind-the-scenes glimpses into the company culture. Video content is highly engaging and can help you connect with your audience on a deeper level. Be sure to optimize your videos for search engines by including relevant keywords and meta descriptions.

By using relevant stats as evidence for its effectiveness along with publishing platforms like social media, blogs, email newsletters, and video platforms, one can create compelling narratives which will stay memorable amongst customers. 

If you're ready to own your own digital marketing agency by using a white-label like Webware, you are in luck! We offer entrepreneurs who are ready to be their own boss, work from anywhere in the world, and want to make a steady recurring income the solution. Your brand - our brains. Check out our Webware Partners Program here and request a call.

As a digital marketer, your ultimate goal is to grow your business and also increase your clients reach. While there are many traditional methods for achieving growth, growth hacking offers a faster and more innovative approach. Here are 10 growth hacking tactics to help skyrocket your digital marketing efforts, along with practical examples and supporting statistics:

1. Leverage social media: Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are powerful tools for reaching new customers and promoting your brand. Make sure to create a strong presence on these platforms and regularly engage with your followers. For example, if your client is a videographer, you could share videos of their work on Instagram and engage with customers who leave comments or ask questions. According to a study by Sprout Social, businesses that use social media for marketing see an average of 25% more sales than those that do not.
2. Optimize your website for SEO: Search engine optimization (SEO) is crucial for driving traffic to your website. Make sure your website is optimized for keywords related to your business, and regularly create and share high-quality content to attract backlinks. For example, if your client sells baked goods, you could write blog posts about the health benefits of certain ingredients and optimize the posts for keywords like "gluten-free bakery" or "organic baked goods." A study by Conductor found that organic search drives 53% of all website traffic.
3. Use email marketing: Email marketing is an effective way to connect with your target audience and promote your brand. Make sure to segment your email list and personalize your messages for maximum impact. For example, if your client runs a fitness business, you could send regular email newsletters to the subscribers with workout tips and exclusive offers. According to a study by the Direct Marketing Association, email marketing has an average return on investment (ROI) of 122%, which is 4x higher than other digital marketing channels.
4. Try influencer marketing: Influencer marketing is a powerful tool for reaching new customers and building brand awareness. Partner with influencers in your industry to promote your products or services. For example, if your client runs a beauty brand, you could partner with a popular makeup influencer to showcase your products in a tutorial or review video. According to a study by TapInfluence, influencer marketing generates 11x higher ROI than traditional digital marketing.
5. Use paid advertising: Paid advertising, such as pay-per-click (PPC) ads, can help you reach new customers quickly. Make sure to carefully target your ads and monitor your campaign results to ensure maximum effectiveness. For example, if your clients run a home improvement business, you could use Google Ads to target people searching for keywords like "home renovation" or "kitchen remodel." A study by WordStream found that PPC advertising can drive 50% more conversions than organic search.
6. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and increase sales. Make sure to track your results and adjust your offers as needed. For example, your client owns an accounting business you could offer a discount for first-time clients.
7. Leverage referral marketing: Referral marketing is a powerful way to reach new customers and increase sales. Offer incentives for customers who refer new business to you, such as discounts or free products.So if your clients have a food delivery service, you could offer a discount for each friend a customer refers to their service. According to a study by Nielson, referral marketing is the most trusted form of advertising, with 84% of consumers saying they trust recommendations from friends and family over any other form of advertising.
8. Utilize retargeting: Retargeting is a technique that allows you to show ads to people who have already interacted with your clients business. Make sure to use retargeting ads in conjunction with other marketing tactics for maximum impact. For example, if your client runs a home security business, you could show retargeting ads to people who have visited the website but not visitor who are already your clients. According to a study by AdRoll, retargeting has an average conversion rate of 10%, compared to a conversion rate of 2% for traditional display ads.
9. Utilize A/B testing: A/B testing is a technique for comparing two versions of a website, email, or ad to determine which one performs better. Make sure to regularly test different elements of your marketing campaigns to optimize your results. For example, if you have created a general contractors website, you could test different headlines or images on your service pages to see which ones result in more sales. According to a study by Optimizely, businesses that regularly use A/B testing see an average of 19% increase in conversion rates.
10. Partner with a white label program: If you want to grow your business without doing all the work yourself, consider partnering with a white label program like Webware. White label programs offer a range of services and resources that can help you grow your business quickly and effectively. For example, Webware's white label program offers a variety of digital marketing services, including SEO, PPC, social media, and email marketing.

These 10 growth hacking strategies are designed to help businesses like yours reach new heights of success. From leveraging referral marketing and A/B testing, to utilizing retargeting and partnering with a white label program, there's a wealth of opportunities to drive growth and propel your business forward. So, why not take the next step, start implementing these tactics today and partner with a white label program that is going to exponentially grow your business for you? The benefits are clear and the results are waiting. To get started, book a demo with us and let's start fueling your business's growth together

Attention business owners and digital marketers! Looking for a way to skyrocket your business growth? Look no further than the integration of ChatGPT in our Webware app. This advanced AI technology offers numerous benefits that will help you achieve your business goals.

Faster Results, More Opportunities:
Say goodbye to slow and inaccurate results. With ChatGPT, you'll receive real-time answers to your marketing questions, allowing you to take advantage of new opportunities as they arise. No more missed chances to engage with your audience, or lost opportunities to promote your brand.

Increased Efficiency, More Time for Growth:
ChatGPT makes it easy to handle multiple marketing tasks, freeing up your time to focus on other important aspects of your business. You can receive campaign ideas, get help with online reputation management, and even have content written for you, all in one place. This increased efficiency will give you more time to focus on growing your business.

Streamline Content Creation, Attract More Customers:
ChatGPT takes the hassle out of content creation, allowing you to attract more customers with high-quality content. Have blog posts, emails, and entire campaigns written for you in a fraction of the time? This increased efficiency will allow you to focus on other aspects of your business, while still delivering high-quality content to your audience.

Take your business to the next level with the integration of ChatGPT in our Webware app. With faster results, increased efficiency, and streamlined content creation, you'll have more opportunities for growth and success. Book a demo today to see the benefits for yourself.

Webware 2 is here and we couldn't be more excited to unveil the latest updates to our platform and new app! As the CEO and Founder, I, Cory York, want to personally introduce you to the new features and show you how they will help take your online presence to new heights.
Our team has been working hard to improve the service based on customer feedback and we're confident that you'll love the changes we've made. Webware is once again getting ahead of the competition with the latest features and is more user-friendly than ever before.

WEBWARE APP:
One of the main new features is the new, simple-to-use Webware App. This will make it easier than ever for users to manage their online presence and stay on top of their Webware projects. With a streamlined interface and intuitive navigation, users will be able to access all of the features and tools they need in one place, making it easy to stay organized and stay on top of their online presence.

WEBSITES THAT TARGET YOUR IDEAL CLIENT:
Another important update is the new website updates, which include target customer-focused home pages that convert better. This will help users to better connect with their target audience. By focusing on the needs and interests of their target customers, users will be able to create more effective, engaging websites that drive conversions and grow their online presence.

MORE SOCIAL MEDIA CONTENT:
Another great feature is the new social media content creation process, which is all done for you. This will save users time and effort when it comes to creating and sharing high-quality content on social media platforms. With this new feature, users will be able to easily create and schedule posts, track engagement, and stay on top of their social media presence without having to spend hours creating content from scratch.

WEBWARE FEATURES CHATGPT:
The AI-driven marketing content will help users to create more effective and personalized marketing campaigns. With this integrated ChatGPT feature, users will be able to take advantage of advanced algorithms and machine learning to identify and target the most receptive audiences and create highly effective marketing campaigns that drive conversions and grow their online presence.

LIVE SUPPORT:
The new live support option will provide users with quick and easy access to help and assistance when they need it. With this feature, users will be able to connect with Webware support staff in real-time, get answers to their questions, and resolve any issues they may be experiencing with the platform.

WEBWARE INVOICE:
The Webware Invoice is a new feature that will allow users to easily create, manage, and track invoices for their web-based projects. With this feature, users will be able to streamline their invoicing process and stay on top of their financials, making it easy to stay organized and manage their online presence.

REQUESTS ON DEMAND:
The new submit requests on demand feature will allow users to submit requests for new features and improvements to the platform. With this feature, users will be able to provide feedback and suggestions to Webware and help shape the future of the platform, making it an even better tool for growing their online presence.

Overall, these new features of Webware 2.0 will empower our clients to take control of their online presence and make it easy to create and manage effective websites, social media campaigns, and other web-based projects. With Webware 2.0, our clients will be able to save time and effort, stay organized, and create more effective campaigns and projects that drive conversions and grow their online presence.

If you're already a client of Webware, we cannot wait to serve you even better in 2023. And if you're not yet a client, we're excited to tell you that we're ready to take you on as well, just book a demo here. 

We look forward to helping you take your online presence to new heights with Webware 2.0!
 

As a small business owner, having a website is crucial to your success in today's digital age. If you don't already have a website, or if your current website is outdated or hard to use, it's time to consider investing in a new one. Here are 5 reasons why your small business needs a new website:

1. Reach a wider audience: With a website, you can easily share information about your products and services with potential customers from all over the world. This can help you expand your customer base and increase sales.

2. Improve your credibility: A professional-looking website can establish your business as an expert in your field, which can help you attract more customers and build trust with potential clients.

3. Save time and money: A website can streamline your customer service process by allowing customers to find answers to common questions on their own. This can save you time and money, so you can focus on running your business.

4. Stay competitive: In today's market, having a website is increasingly important for small businesses. Without a website, you may be at a disadvantage compared to your competitors.

5. Gain valuable insights: A website with built-in analytics can provide valuable data about your visitors, such as where they are coming from, how long they stay on your site, and what pages they visit. This data can help you understand your audience better and make informed decisions about how to improve your website and marketing efforts.

In conclusion, a new website is a crucial investment for any small business looking to stay competitive in today's digital age. With a new website, you can reach a wider audience, improve your credibility, save time and money, and gain valuable insights about your customers. Don't let your small business fall behind, take the first step towards a modern and effective website today by scheduling a demo with Webware. Our team of experts will work with you to understand your business needs and create a website that will help you reach your goals. Don't wait, schedule a demo with Webware today and take your small business to the next level!

Digital marketing is constantly evolving, and as we move into 2023, there are several trends that small business owners should be aware of.
Video Content:
One of the biggest trends in digital marketing is the continued rise of video content. More and more businesses are using video to engage with their audience, and this trend is only set to continue in 2023. Whether it's live streaming on platforms like Facebook and Instagram, or creating engaging videos for YouTube and Vimeo, video is a powerful tool for reaching and engaging with potential customers.

Personalization:
Another trend to watch out for in 2023 is the increasing importance of personalization. As consumers become more savvy and more selective about the content they engage with, businesses will need to find ways to tailor their marketing messages to individual customers. This could involve using data and analytics to create personalized email marketing campaigns, or using AI and machine learning to personalize the customer experience on a business's website.

Influencer Marketing:
In addition, the use of influencer marketing is also set to grow in 2023. Influencer marketing involves partnering with social media influencers who have a large following in your target market and using their influence to promote your business. This can be a powerful way to reach a large audience and build trust with potential customers.

Chatbots:
Finally, the use of chatbots is also set to increase in 2023. Chatbots are AI-powered software programs that can simulate conversations with customers in real-time, providing quick and convenient answers to common questions and helping to improve the customer experience.

In summary, digital marketing in 2023 is all about video content, personalization, influencer marketing, and chatbots. Small business owners who want to stay ahead of the curve should consider incorporating these trends into their marketing strategies.

Need help with website and digital marketing for your small business? Join over 4000 business owners like you that are a part of Webware. Book a Growth Session with us and let’s look at your current efforts and if Webware is the right fit for you.

How AI is Driving Growth and Success for Webware Clients
Webware is excited to announce that it has already launched over 100 websites using its latest AI-driven website content creation feature, powered by ChatGPT. Leveraging the power of AI, Webware has been able to create high-quality websites and digital marketing content that is more likely to attract and convert target customers.

How AI Content Creation Can Improve SEO and Attract the Right Customers
Using AI-driven content products can give websites greater results with SEO and target the right challenges that are being searched for by the most likely good-fit customers. This means that businesses can attract the right customers and see an improved online performance.

The Benefits of Using AI for Website Content Creation to Save Your Time
In addition, using AI content creation means less work for business owners. Instead of spending time and resources on producing content, businesses can let AI handle it for them, freeing up time to focus on other aspects of their business.

Webware is thrilled to have launched over 100 websites using its AI-driven content creation feature powered by ChatGPT and looks forward to continuing to use AI to drive growth and success for its clients.

For more information about how AI can benefit your business, request a demo with one of our digital marketing experts at Webware today.
 

Are people really reading your content? Are you too busy to produce enough content & your content isn’t converting leads? Then this blog is for you!

Find out how to extend your reach by tapping into different platforms. Save time, maximize the value of the content you have created & convert leads faster.

Before creating your content, ask yourself, what challenges does my ideal customer/audience have and what solution can I provide to help them? Create content that is relevant to your audience and attract the right people for your business.

Let’s say you’re an accountant, one of your topics could be “10 Purchases You Didn't Know Were Tax Deductible” this would be helpful and establishes your credibility.

1. Publish the content as a blog for your website. Have a clear call to action at the end of the blog and ask for the reader’s email address.

Examples would be: Sign up for our newsletter, download this helpful guide or book a consultation.

2. Publish the same blog on LinkedIn.

• Use LinkedIn’s integrated article publishing tool and copy&past the blog you just published on your website.

3. Publish content to Youtube

• Record a 5-15 minute video about the blog post topic & upload it to Youtube.

• Add relevant keywords in the title and description and add a simple thumbnail (1280x720px).

• Youtube has become one of the biggest Seach Engines and will promote the video for you.

4. Now publish that same video on Facebook.

• We recommend uploading the video directly to Facebook, do not use the Youtube link. Facebook doesn’t like YouTube links and is not going to push your post. 

• Use the same description and title you used for Youtube and make sure you ask people to share it.

5. Publish content to Instagram & TikTok)

• Cut that same video into 10-60 second clips and publish them as reels.

• For that use the same description and add 3-5 relevant hashtags that are related to the content of the video. 

• Repeat the same process for TikTok as well.

• You can also create a quick post summarizing your main points and share that on Instagram and Facebook as well.

6. Publish a Client Newsletter

• Send out a newsletter to your clients introducing your new blog content

• Add a link to the blog

• Include a link to the Youtube video as well

Webware.io specialized in content creation and would LOVE to help your business succeed online. 

Our services are going to help you find relevant topics, and create a newsletter and blogs FOR YOU.

We know running a business is busy and our mission is to buy back your time, grow sales and simplify your business.

Book a growth session with us today

Email remains the highest-performing marketing channel. Social media, SEO, and online reviews are all designed to do one thing: drive people to your website where you’ll collect their email addresses and start building relationships.

The most popular ways to increase your email list:

• Including email signup forms on your site: platforms and content management systems make it simple to add email signup forms to your website. You can add them to a sidebar, the footer, or as an exit intent pop-up.
• Using social media to encourage signups: social media is big. Instagram has the highest median engagement rate at 1.6%. That’s with over one billion users every month—and 90% of them are following businesses already. Use social media to promote new products or valuable content.
• Create helpful guides, webinars, and cheatsheets and offer them on your website, for people to be able to access them ask for their names & email address.
• Encourage subscribers to forward your emails

=> Whenever someone visits your website or social media, ask them to sign up for your newsletter.

It’s a good idea to invest in a platform that helps you manage your list. The right tools can help you incorporate email personalization and segmentation, plus automate your email and social media campaigns.

At webware.io we offer an extensive email marketing platform to store your contacts, tag them and even create newsletters for you.

Different segments for your email lists:

1. Different buyer personas
2. Loyal customers
3. Hot leads
4. Cold leads
5. New clients
6. Clients that haven’t worked with you in a long time
7. Demographics
8. Geographic area
9. Amount spend
10. Personal interest

Create content that relates to the segment you choose, if someone is a loyal customer, create a referral program or offer a special deal as a “thank you”.

The more segmented you are the higher the response rate. This is key for engagement and less un-subscribers.

Email marketing can be a powerful tool, the open rate currently resides at about 21% which is pretty high.

Email marketing software like Webware.io will provide valuable statistics like open rates, bounce rates, click-through rates, and conversion rates you can use to improve performance.

Need help setting up your email list and sending out content?

Book a Growth Session today and start growing your business with email marketing.

A lot of small business owners have been running their businesses for years without focusing too much on digital marketing, but the market is getting more and more competitive so you might be at a point to fully take advantage of digital marketing.

But are digital marketing agencies worth their money?

How much time does digital marketing really take?

After reading this article you will know what solution is going to work best for your business.

Here are some mind-blowing numbers for business owners to know:

• 1.79 billion people bought something online last year.

• 75% of customers expect help online within 5 minutes.

• 70% of small-to-mid-sized businesses are investing more into their digital presence.

• 70% of people think that digital payment methods will overtake cash and cards by 2030.

• 36% of all small or personal businesses are making their sales on the internet.
  (Source: https://firstsiteguide.com/online-business-stats/)

1. Do you know what you want to archive with digital marketing?

• Brand awareness

• Grow sales

• Engage with customers

• Expand your reach

• Being found on Google

• Building a strong reputation

• Increase referral and repeat business

All these things are important and are going to grow your business dramatically.

2. Do you have the skills?

• Creating a website and improving your SEO 

• Creating content that attracts the right audience

• Building email lists and creating Newsletters

• Setting up social media accounts and filling them with content

Digital marketing requires a certain set of skills to be successful, from metadata to coding, keeping up with trends, and constant improvement.

3. Do you have the time?

Affective digital marketing can take up to 3 business days each week. Is that the best time for your as a business owner to spend your time? Or should you be focussing on your clients and improving your service/product? 

4. What is your standard for quality?

• An experienced digital marketer can help you build your brand and online presence quicker and way more efficiently, and you will see better results.

• Do you want your business to present itself exceptionally or is self-made good enough for now?

5. How much money do you want to spend?

• Digital marketing is one of the most sought-after services for ever small businesses. 

Having a strong online presence and the shift of customers switching more and more online to find new services and products is increasing the need to do digital marketing with expertise and quality.

• The question is more- What ROI do you want to achieve for your business?

• A professional agency is always going to get you better results quicker for your business than trying to figure it out yourself.

If you as a business owner think your valuable time is spent best on doing digital marketing and not relying on an agency then that is what you should be doing.

If you are already running out of time as a business owner and feel like the day never has enough hours, then hiring a digital marketing agency, like Webware.io, is the best decision you are going to make.

We have over 3000 small business owners trusting us with their digital marketing and would love to exceed your expectations as well.

Let’s chat more about what you are looking for and if Webware.io is the right fit for you.

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