Webware Blog / All Posts

4 Tools Small Businesses can use to Boost Website Success

By Sarah York | | Tagged Website Resources

The website for your small business is up and running, now what? Post launch, the goal of your website is to get more website visitors buying your business products or services. Keep reading to learn about 4 tools to boost conversion on your website. 

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Webware Product Update: New Page Templates

By Sara Cabral | | Tagged Product Updates

Hey there, Webware customers! To make it easier for you to add great-looking web pages, Webware has added a host of new web page design templates!

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Webware Product Update: Customizable Forms

By Sara Cabral | | Tagged Product Updates

Great news for Webware customers! Use our latest product update, customizable forms, to help you get the most out of your website. Now you can create custom forms on your Webware site, to collect exactly and only the information that you care about from your customers.

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4 Principles of Psychology to Keep in Mind When Building Your Website

By Sarah York | | Tagged Website Resources

Are you considering an investment in your small business by building a website? Understanding what makes a powerful website from your customers perspective ensures a better user experience and more success out of your website. Whether you plan to invest money by hiring someone to build it for you or invest time building your own website, knowing some website psychology basics can help you get the most out of your investment. 

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Google News: Continuing to make the web more mobile friendly

By Sarah York | | Tagged Announcements

The trend of mobile search shows no signs of slowing down soon. Following the path that Google began in April of last year, the mobile-friendliness ranking signal will be updated in May to further improve mobile search results.

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10 Signs You Need Help With Your Website

By Sarah York | | Tagged Website Resources

How is your website working for your business? If it’s not bringing in traffic or sales, it might be time to give your website a health check-up. Here’s 10 common issues that signal your website could benefit from some TLC.

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4 powerful Google tools for businesses

By Sarah York | | Tagged eCommerce Resources, Marketing your online store

Use these four powerful tools to ensure your business is as visible and effective as possible on across all Google platforms.

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Why Reviews Matter for Your Small Business

By Sarah York | | Tagged Marketing your online store

In this digital age, the value and influence of online reviews  is  on the rise. Eighty-eight percent of consumers take reviews into account on purchase decisions! Reviews, both positive and negative, can influence your business’s reputation and bottom line. Monitoring what’s being said about your business online is an important part of any digital strategy. 

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Making the Most of the Holiday Season: 4 Marketing Ideas For the Holidays

By Priya Berde | | Tagged Marketing your online store

The holiday season is upon us! Is your business prepared? The average American consumer is expected to spend over $800 during this holiday season. SMB retailers see 20-30% of their annual business during the last two months of the year. It is essential for you to ensure that your business is able to capitalise on the high rate of spending during the holiday season. An estimated 47% of consumers prefer to shop online compared to the usual…

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Webware Announces Integration with Fedex

By Sara Cabral | | Tagged Webware updates

Webware.io is now integrated with Fedex, the world’s largest express transportation company. Webware customers now have access to Fedex’s shipping service right from their Webware workspace.

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5 Ways Webware Helps Your Business Succeed

By Sarah York | | Tagged Starting an Online business

Webware is a leading cloud-based web platform designed for small and medium sized businesses. Businesses can use Webware and our expert support team to design, set up, manage, and grow a website or webstore. Whether you’re starting an online business, taking your existing business online, or are ready to upgrade your website, Webware has all the key components for a successful digital business, all in one place: 1) Website A we…

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How To Host an Awesome Instagram Contest

By Sarah York | | Tagged Marketing your online store

 

Do you want to boost your Instagram marketing effort? Attract more fans and engage existing followers? Host an Instagram contest! Hosting a contest can increase your followers, likes, and overall engagement. A creative, thoughtful giveaway will reach your target audience and increase your Instagram stats.

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3 Essentials for your Instagram Marketing Plan

By Sarah York | | Tagged Marketing your online store

You already know that marketing is essential for your business. And if you’ve done any marketing for your small business, you also know that social media is an important part of the overall strategy. The photo-sharing app Instagram is a growing force in social media, especially for business. Research shows that Instagrammers love to shop - more than people on Facebook, who use the older social media site mostly to stay connected with fr…

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Make Your Website Mobile-Friendly Now! Google Announces Important SEO Update

By Sarah York | | Tagged Marketing your online store

Last November, Google announced that it would be labelling and promoting "mobile-friendly websites" in their search results. This was in response to the fact that 80% of Google searches are performed on a mobile device. People are moving away from their desktops and spending more time on smartphones and tablets. As technology improves, mobile devices are getting better at handling tasks which were once reserved for desktop computers…

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6 Tips on Getting Started with Instagram for your Business

By Sarah York | | Tagged Marketing your online store

Instagram is a photo sharing app that has taken the social media space by storm! Users post photos and short videos to share any and all aspects of their lives with friends, family and fans. Before posting photos, Instagram users can easily enhance them using filters. Each filter has a different effect on the photo like adding more contrast, light, shadows, tint or vignette edges, black and white/sepia options. Take a picture with your smartp…

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Top 5 Reasons Why Customer Satisfaction is Astonishingly Important

By Sara Cabral | | Tagged eCommerce Resources

Most owners of online stores typically run extensive promotions and marketing campaigns to capitalise on the festive season at the end of the year, and watch with delight as their sales volume soars. You are likely one of them. Now that you have set up your promotions and campaigns for the peak shopping season, it’s time to focus on another equally important element for success - Customer Satisfaction! If you had any reason to won…

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Get your Online Store to show on Google Search Results

By Sara Cabral | | Tagged eCommerce Resources

After you get your business online, the first thing you’ll likely want is to have people find it. One way to do this is advertising and marketing, for sure.  But one critical (and free) step you should do right away -- once your website is ready and optimized for SEO -- is to index your site with Google, so that people can find your site through search.  Think for a minute about how you shop online. You search for the produ…

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Tools for Marketing Analytics at your Fingertips!

By Urvi Shah | | Tagged Marketing your online store

We have talked about why online businesses need Marketing Analytics and what kind of data to look for in Marketing Analytics. Now, let’s look at some specific tools that you can use to gain insight into the performance of your website as well as marketing campaigns. 1) Google Analytics Google Analytics is one of the best website analytics tools, and it’s free! You can gain insight into many different parameters related to us…

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No Pain No Gain: No Longer True for Building A Website

By Urvi Shah | | Tagged Starting an Online business

‘No Pain, No Gain’ seems to be the way things go for everything in life, whether it’s a fitness program or even an online business. No matter what it is we want to achieve, we have to endure a painful ordeal to get it, right? Let’s look at all the hassles you will have to go through (or already have gone through) when you want to build an ecommerce store and/or take your business online. PAIN #1: Finding the righ…

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Using Marketing Analytics to Make The Right Decisions

By Urvi Shah | | Tagged Marketing your online store

Our recent blog post took a look at why you need marketing analytics and how it can help you streamline your marketing efforts. Here, we’ll explore what kind of data you need to study and how it can guide your marketing decisions. Let’s consider what kind of data you need to mine from marketing analytics. Website Performance: What to Track You will have visitors coming to your online store from many different places, like…

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10 Tips on Writing Content for your Blog

By Urvi Shah | | Tagged eCommerce Resources

So you have decided to start a company blog on your online store/ website to drive more traffic, promote your business and engage your target audience. But what should you write on your blog? What kind of content is considered appropriate for a business blog? And, how to create content that will benefit your brand as well as your bottom-line in the long run? Here are 10 ideas on what to post on your company blog: 1. Tell your Story: Peo…

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Top 10 Reasons Why Your Online Store Needs a Blog

By Sara Cabral | | Tagged Marketing your online store

Do you have an online store? Then, you need a blog! Blogging is one of the most critical channels available to your business to attract new audiences, engage them, retain them, create brand loyalty, and in the long run, make your business profitable and successful. If you were looking for one good reason to start a blog for your online store, we give you 10! 1. No-Pressure Communication: Your website needs to sell your products your ads…

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Top 5 Ways to Promote your Online Business Offline

By Urvi Shah | | Tagged Marketing your online store

So, you have set up your online store. And you are keen to spread the word and have more and more people find out about your online store. Apart from online advertising and marketing, is there anything else you can do to promote your online store? Of course! Here are the top 5 ways you can promote your online store offline: 1. Printed Stationary Add your online store URL on all your printed materials. Like visiting cards, your letter…

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Top 5 Reasons why Marketing Analytics is Critical to your Success

By Urvi Shah | | Tagged Marketing your online store

Marketing Analytics? What it is? Why do you need to pay any attention to it? It’s not as if online sellers are not already bombarded with enough jargon to make their heads spin! Simply put, Marketing Analytics is analyzing the results of your marketing campaigns. You may be marketing your online store through various online channels like Facebook marketing, Google advertising, blogging, email marketing, etc. Marketing Analytics helps…

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5 Basic Tips on Getting the Right Content for your Facebook Page

By Urvi Shah | | Tagged Marketing your online store

If you have an online business and are like most, you’ve also set up a Facebook Page to promote your business on social media. Setting up the Page is easy, but knowing what to post there is the hard part.  Do you see posts “go viral” on Facebook and want to know what to post on your own Page that can get the same level of exposure? Do you see other Pages get hundreds of ‘Likes’ for each and every post and…

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