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Potential Films Inc offers video & photography services to clients across Toronto, Pickering, Mississauga, Brampton, ON. To help them reach a wider audience, we launched their new website - www.potentialfilmsinc.com

We wish the team at Potential Films Inc the very best of success!

Princeton Academy offers various children development programs and services for Infants, Toddlers, and Preschool Children across Marietta, Georgia. To help them reach a wider audience, we launched their new website - www.princetonacademyfairgate.com

We wish the team at Princeton Academy the very best of success!

Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.

Here are some fascinating and amazing facts about email marketing: 

Email marketing is the perfect way to start gathering interest, and to help your business generate a lot of leads during this holiday season, Webware.io has put together eight reasons why you should consider Email Marketing this Holiday Season!

1. It builds credibility and trust

2. It boosts website traffic and builds audiences

3. It boosts sales and generates leads

4. It facilitates brand building

5. Strengthens relationships and improves communication

6. Establishes customer loyalty and brand advocacy

7. Promotes market research

8. Increases ROI

To help you make the most of your email marketing campaign, you can choose Webware.io’s Newsletter Platform. Our platform empowers small and medium-size businesses to create and send high impact email newsletters with ease. Together we can power up your business’ email marketing campaigns for the holiday season.

Alternatively, if you choose to create a holiday email marketing campaign yourself, you need to plan early and segment your email lists. You must also check the previous year’s email trends and optimize your emails to drive conversations. To ensure your campaigns are effective, you need to consider: 

a. Who your audience is

b. Your goals and objectives

c. Possible return on investment (ROI) 

d. Track results to help improve your campaigns

These tips will help you to start working on optimizing your holiday email marketing strategy and making sure it’s geared to get the results you want.

To make planning your email campaign easier, here are six valuable ideas for email marketing for the holiday season:

Product Announcements: You can send a quick note to your customers informing them when new products arrive at your store.

Black Friday Sale: Encourage people to shop by promoting holiday offers.

Early Bird Offers: Plan a special ‘Early Bird Offer’ for your customers and promote it via emails.

Cyber Monday Promotions: Create a ‘Monday-Only Offer’ to drive online sales for Cyber Monday.

Last-Minute Deals: Promote last-minute deals to shoppers by encouraging them to act fast before the product runs out of stock or the holiday season ends.

Limited Edition Sale: Give your email subscribers a sneak peek at your limited edition holiday items.

While creating an email campaign may seem like a great idea, misunderstanding how to make optimum use of emails will lead to a less than desirable outcome. To ensure that your email campaign has the desired effect, reach out to the experts at Webware.io.

As leaders in email and online newsletter marketing, we can help your brand stand out. By relying on our expertise in digital marketing, we take the time to understand your business, plan actions, and deliver an email campaign that builds your brand online. Besides our email and online newsletter marketing services, we offer an array of other digital marketing services to ensure your online presence is well-established to leverage higher conversions.

To learn more about our services and complete digital marketing tool kit, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here. 

The highly qualified accountants at GenNext Chartered Professional Accountants provide accounting services to clients across Mississauga, Ontario. To help them reach a wider audience, we launched their new website last week - www.gennextaccountants.com

We wish everyone at GenNext Chartered Professional Accountants the very best of success!

Rival Solutions Inc. provides effective outreach solutions for customer acquisitions. They serve clients across Mount Airy, Shrewsbury, Manchester, Maryland. To help them reach a wider audience, we launched their new website this week - www.rivalsolutionsinc.com

We wish the team at Rival Solutions Inc. the very best of success!

CANVISAS offers immigration services to clients across Canada, India, Philippines, Mexico, Peru, Colombia, South-East Asia, USA and the rest of the world. To help them reach a wider audience, we launched their new website -  www.canvisas.ca

We wish everyone at CANVISAS the best of success!

Hustle Training 360 offers personal training services to clients across West Palm Beach, Lake Worth, Boynton Beach, Delray Beach, Boca Raton, Florida. To help them reach a wider audience, we launched their new website -  www.hustletraining360.com

We wish everyone at Hustle Training 360 the best of success!

Urban Construction and Development offers residential, commercial & industrial construction, building, and remodeling services across Oakville, Mississauga, GTA. To help them reach a wider audience, we launched their new website -  www.urbancd.com

We wish everyone at Urban Construction and Development the very best of success!

The makeup artists at Michael Fels Beauty | Hair & Makeup provide hair and makeup services across Vancouver, West Vancouver, North Vancouver, Burnaby, and the rest of the Lower Mainland in BC. To help them reach a wider audience, we launched their new website -  www.michaelfels.com

We wish everyone at Michael Fels Beauty | Hair & Makeup the very best of success!

Clean Energy Experts at Paragon Executives offers the best Renewable Energy Solutions for every business and home across Pennsylvania, New Jersey. To help them reach a wider audience, we launched their new website - www.paragonexecutivesinc.com

We wish everyone at  Paragon Executives the best of success! 

Just Breathe offers hair regrowth solutions across Hamilton, Burlington, Brantford, Cambridge, Mississauga, Toronto, Kitchener ON. To help them reach a wider audience, we launched their new website - www.justbreatheholistics.com

We wish everyone at Just Breathe the best of success! 

Sky Business Solutions is a sales and marketing firm offering business development, direct sales, and marketing services to clients across New York & New Jersey. To help them reach a wider audience, we launched their new website last week - www.skybusinesssolutioninc.com

We wish everyone at Sky Business Solutions the very best of success! 

Everlasting Moments offer wedding photography and videography services to clients across Pickering, Toronto & Mississauga in Canada and Detroit & West Bloomfield Township in the USA. To help them reach a wider audience, we launched their new website - www.everlastingmoments.com

We wish everyone at Everlasting Moments the best of success! 

LA Studios Million Dollar Tan delivers the most personalized spray tanning services across Canada. They ensure a unique experience and bring the finest, newest, and safest product lines available. To help them reach a wider audience, we launched their new website last week - www.lastudios.ca

We wish everyone at LA Studios Million Dollar Tan the very best of success! 

Reviews are an integral part of branding. They not only fuel your SEO for a privileged ranking on Google, but they simultaneously secure trust and confidence in your products and services. Reports suggest that over 90% of consumers consider online reviews before making a purchase decision.

At the same time, the quality of your reviews and the frequency of positive and negative reviews further impact their decision to pursue or abandon a businesses’ products or services. The date and time of your latest reviews also matter, so if you aren’t working to collect new reviews, it’s time you get started.

To help you get right to it, the marketing experts at Webware.io have listed the following tried and tested techniques to collect business reviews online and boost your business through brand reputation management.

1. Set up accounts on trusted review platforms. 
Different people use specific platforms to research businesses. While some prefer Facebook, others choose Google Reviews, Yelp, or BBB. By launching your business presence on different review sites like these, you can ensure your brand receives more visibility.

2. Make it easy for clients to leave reviews. 
One way to do this is to integrate review platforms like Google My Business, Facebook, Yelp, etc. with your website. Another is to bring the review platform to your client via email. When you email your clients review invites, you can include links to the review platforms you’re present on.

Similarly, you can request feedback through regular newsletters by including a link under your signature. Other means of communication are useful too, like text messages or Facebook messenger to direct your clients to your reviews page.

3. Time your review requests and reminders. 
If you wait a few days after delivering a product or service, the client will have sufficient time to try it out and identify the things they like most about your products or services. If your brand gets tagged on social media, you can use it as an opportunity to claim a review. In case you don’t get an immediate response from your clients, and you can remind them to review you after a few days. You can also ask for reviews after a repurchase or re-order. 

4. Respond to reviews - positive and negative.
As we’ve mentioned, before choosing a product or service, most people look through reviews and ratings to ensure they’re making a rational investment. That means your response to customer reviews will be visible to them, too. Many people appreciate a company that’s interactive with clients. It makes them feel valued and encourages clients reading to choose you and review you after a purchase. At the same time, when you get negative reviews, you can use it as an opportunity to show your clients that you appreciate their honesty and offer resolutions to their grievances.

While many business owners are tempted to get rid of negative reviews or reply to them defensively, it’s not the best strategy. To learn How To Deal With Negative Reviews On Social Media, please click here.

5. Share reviews with clients.
When you get positive reviews on different review platforms, you can highlight them as helpful reviews. You can even send them to your new customers by email or via text message asking your clients if they had a similar experience and if they’d like to share it. You can even ask if they are willing to help more people make a choice between you and other businesses. Showing people enthusiastic reviews can motivate them to write similar insightful reviews, and convince potential clients to purchase a product or enlist your services.

How Webware can help!
Your online reviews reflect your reputation in the market. They determine your commitment to positive customer experiences and decide where you rank in the market. That makes reputation management a vital component of your digital marketing strategy.

As a digital marketing expert, Webware.io provides you with different review collection strategies to build your reputation online. We take the time to understand your business and plan actions for fruitful results. Besides reputation management marketing services, we offer an array of other digital marketing services to ensure your online presence is well-established to leverage higher conversions.

To learn all about our services and complete digital marketing tool kit, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.

Esquire Canada Immigration and Education (“Esquire”) is an innovative Canada immigration and education consulting company serving clients in Hong Kong & Toronto. To help them reach a wider audience, we launched their new website - www.esqedu.com

We wish everyone at Esquire Canada Immigration and Education (“Esquire”) the best of success!

Millennium Strategies Inc. is a sales, advertising, and marketing firm focused on building relationships for clients looking to expand. They serve clients across Cleveland, Ohio. To help them reach a wider audience, we launched their new website last week - www.millenniumstrategiesinc.com

We wish everyone at Millennium Strategies Inc. the very best of success! 

Jennifer McLean Mortgages offers various Mortgage Services to clients across Calgary, Airdrie, and Chestermere, Alberta. To help them reach a wider audience, we launched their new website last week - www.jennifermcleanmortgages.com

We wish everyone at Jennifer McLean Mortgages the best of success!

Caregivers in Canada in association with DIS Canada Ltd. help families find caregivers for their loved ones. They serve clients across Oshawa, Toronto, Guelph, Waterloo, Kitchener & Hamilton, ON. To help them reach a wider audience, we launched their beautiful website - www.caregiversincanada.ca

We wish everyone at Caregivers in Canada the very best of success! 

Preferred Carpet Cleaning & Floor Care specialize in carpet cleaning and floor care services in Atlanta, GA. To help them reach a wider audience, we launched their new website last week - www.preferredcarpetandfloors.com

We wish everyone at Preferred Carpet Cleaning & Floor Care the very best!

Panthro Fitness offers strength classes, mobility classes, recovery classes and other fitness classes to clients across Pittsburgh, Pennsylvania. To help them reach a wider audience, we launched their beautiful website - www.panthrofitness.com

We wish everyone at Panthro Fitness the very best of success!

YU+ME Design offers interior design and decorating services to clients across Vancouver, Maple Ridge, White Rock, Coquitlam, and New Westminster, British Columbia. To help them reach a wider audience, we launched their beautiful website - www.yuandmedesign.com

We wish everyone at YU+ME Design the best of success! 

Le Circuit Quyon offer rental and competitive Go-Kart racing to enthusiasts from Fitzroy, Orleans, Nepean, Pembroke, Ottawa, Hawkesbury, Ontario, Quyon, Gatineau, Quebec. To help them reach a wider audience, we launched their new website - www.lecircuitquyon.com

We wish everyone at Le Circuit Quyon the very best of success! 

Stealth Marketing Group provides marketing & sales expertise to clean energy, telecommunications, and home improvement brands across Philadelphia and Princeton, Pennsylvania. To help them reach a wider audience, we launched their new website - www.stealthmarketinggroup.co

We wish everyone at  Stealth Marketing Group the very best of success! 

As specialists in digital marketing, Search Engine Optimization (SEO) is one of the many tools we offer our clients as part of our digital marketing toolkit. And often, one of the first questions that we’re asked is, “How much time will it take for SEO to show results?”

The answer to this question isn’t straightforward as the SEO game is in a perpetual state of flux and is continually changing. 

SEO today is increasingly driven by what is called ‘phrase’ or ‘instruction’ search, as people now use questions, phrases, or instructions rather than two to three keywords. One of the primary reasons for this change is down to people using tools like ‘Siri’ and Google ‘voice search’ to speak their searches, rather than typing them in. In addition, people have also begun including more details in their typed searches as they want to find what they’re looking for faster. 

These keywords are much easier to rank for as they’re not as competitive and are much more relevant because they include more detail. As a result, traffic from these keywords converts at a higher rate. In aggregate, the number of searches in the long tail often adds up to many more searches than you would get from your “golden keywords.” Therefore, the objective, when it comes to search rankings, is not to rank for a few top keywords that remain the same over time but to focus on a much larger number of phrase or instructional searches that are growing and changing rapidly.

How long does it take for SEO to start working? Don’t stop too soon!

Earlier, the strategy was to identify those keywords that were the most relevant to a business, got the most traffic, and weren’t very competitive. We used to figure out ten to fifteen keywords that were called the “golden keywords” and would bring in the majority of the traffic. That keyword strategy is now evolving, because with rarer and rarer exceptions, there is no one keyword, and no small group of keywords, that is going to drive a lot of traffic to a website. Instead, a long tail of search is the new mantra for SEO. 

Do search rankings really matter? Output v/s Outcomes!

Search rankings matter, but they’re not the metric you should be focusing on. If, by asking “How long does SEO take to show results?” you mean “How long will it be before I get top rankings?” then you’re mistaking outputs for outcomes. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate the outcome you want - Leads / Activations / Sales / Service Requests, etc. That’s why you should only hire SEO firms or SEO professionals who focus on outcomes, rather than outputs.

The question you should be asking about SEO!

Now that you know how SEO has changed and that you want leads and sales from your SEO firm rather than just rankings, the question you should be asking is “How long will it take for SEO to start generating leads and sales?”

Now that we’re ready to answer the right question, the answer is - SEO success depends on a few factors. Factors such as how long has your website been around, how much SEO has been done on it previously, what shape the website is in, how much content is on it, its link profile, and others, all contribute to answering the question you’ve asked. 

Professional SEO firms or individuals will tell you that it usually takes four to six months to start seeing results. That’s usually an accurate assessment, but keep in mind that this is when the results will start coming in, and SEO results grow over a period of time. Whatever results you’re getting at six months should be considerably less than what you’re getting at twelve months. At some point, you may see your results slow down a bit, and then it may be a matter of maintaining results rather than growing them.

Many companies underestimate how much time and money it takes to be successful with SEO. SEO success by any standard rarely comes within the first three months, even with a healthy, substantial budget. 

We’ve experienced companies getting started the right way, but quit after two to three months saying, “We just weren’t getting the ROI we needed to justify the spend.” This experience highlights that these companies went into the SEO exercise with unrealistic expectations, mainly fuelled by knowledge gained from unprofessional and unreliable sources (and there are plenty of them in the market these days).

If you can’t budget for six to twelve months of SEO, you might be better off putting that budget somewhere else as paying for just a couple of months of SEO activity is no better than throwing your money away. SEO is a long-term marketing tactic, and shouldn’t be seen as a way to generate sales quickly. If companies make the proper investment and plan it for a long time, then SEO will get them the best ROI on their spend.

If you’d like to take your SEO to the next level, reach out to the digital marketing experts at Webware.io. We specialize in optimizing websites and content for improved search engine results and provide small businesses with the right tools and supporting services to nurture and manage their online presence. 

Our head office is located in Toronto, and we serve clients across Canada and North America.

To learn more about our services and complete digital marketing tool kit, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.