Skyline Entertainment & Publishing offers audio production, audio mixing, audio mastering services to clients across Morgan Hill, Cupertino, Mountain View, Palo Alto, Redwood City, Fremont, San Jose, and Santa Cruz, California. To help them reach a wider audience, we launched their new website last week - www.skylineep.com

We wish everyone at Skyline Entertainment & Publishing the best of success! 

Eve Parisa Photography offers photography services to clients across Port Coquitlam, Coquitlam, Burnaby, Maple Ridge, and Vancouver, British Columbia. To help them reach to a wider audience, we launched their new website last week - www.eveparisa.ca

We wish everyone at Eve Parisa Photography the very best of success! 

Future Care Packaging Inc. provide eco-friendly and biodegradable straw manufacturing services across Canada, Midwestern and Northeastern United States. To help them reach to a wider audience, we launched their new website last week - www.futurecarepackaging.com

We wish everyone at Future Care Packaging Inc. the best of success! 

E-Fitness offers stretching classes, pilates classes & other fitness classes to clients across Rosedale, Toronto. To help them reach to a wider audience, we launched their new website last week - www.e-fitness.ca

We wish everyone at E-Fitness the very best of success! 

Vegas Taco Bar offers taco catering and Mexican food catering services across Las Vegas, Henderson, Paradise, North Las Vegas, Summerlin, Boulder City, Enterprise, and Providence, Nevada. To help them cater to a wider audience, we launched their new website last week - www.vegastacobar.com

We wish everyone at Vegas Taco Bar the best of success! 

Nobody likes burning their fingers, but sometimes, the business decisions we make, backfire and put a strain on our finances. As digital marketing is still a burgeoning industry, it’s nuances aren’t fully understood, and small business owners often fall for the smoke and mirror tactics of agencies that offer digital marketing services.

The truth is, the dawn of social media has opened innumerable avenues to market your products and services successfully. Whether you’ve been running a successful business for decades, or maybe you’re the new kid on the block, digital marketing can propel your business to the heights you’ve dreamed of. However, to get there, cutting out any mistakes that may be made along the way becomes essential.

As a growing digital marketing service provider, at Webware.io, we understand the struggles small business owners face and want to help you overcome the challenges that come your way. To help you navigate through the web of digital marketers and select a team that best suits your requirements, we’ve put together a list of the most common mistakes people make when hiring a digital marketing agency and how to avoid committing them.

1. Not working with a full-service digital agency.

Some agencies may offer digital marketing services such as social media marketing, but they do not specialize in producing impactful websites and SEO services. As these services usually work in cohesion, it’s important to ask for a demo and verify the services offered. Experience in creating a robust website, launching appropriate digital marketing services, and placing ads and content to generate the maximum number of eyeballs is essential for a successful venture. Also, a reputed agency will provide monthly reports with insightful analytics to highlight factors such as bounce rate, impressions, clicks, and other vital data.

2. Choosing the cheapest digital marketing agency.

Price is a major constraint for most companies, but going with the cheapest digital agency could damage your brand image in the eyes of your customers if the work is not up to the mark. A reputed marketing agency will enhance your brand perception instead of damaging it, which is why it’s important to set a reasonable budget and also expect to pay a competitive rate for exceptional work.

3. Approaching an agency without a clear marketing goal.

It’s essential to have clear digital marketing goals and carry out research before you start approaching digital marketing companies. You do not want to end up taking on services that are unnecessary, based on recommendations from the agency. You know your business best, so make sure that the company you choose aligns with your overall mission and vision and not the other way round.

4. Not getting a plan from the digital agency.

When you work with an agency, it’s important to ask for a plan that includes timelines, goals and which platforms they will be using to enhance your brand. Your company may be more successfully promoted on Facebook and Instagram if you‘re into retail, or it may receive better traction on Linkedin and Twitter if you’re primarily B2B. Email marketing and newsletters could also help your strategy, so explore a customized package based on your needs.

5. Working without a marketing budget for campaigns.

Every company needs to have a marketing budget for the year. You will have to consider what percentage of your budget you are setting aside for digital marketing and the budget for traditional marketing. Getting a beautiful website designed will be a one-time cost, but digital marketing services usually get charged on a monthly retainer basis, so this needs consideration. Also, running ads on digital marketing platforms increases the visibility of your brand, but it’s important to set a budget, so you do not end up overspending.

6. Not checking the reputation of the firm.

A company who is providing digital marketing as a service should have a strong reputation online. It’s vital to check the company’s social media handles and read reviews and ratings from past clients. Also, the kind of language, images, and videos used on the website will give you a clear indication of the caliber of the company.

If this article made you sit up and think about your digital strategy, maybe it’s time you consulted a professional. Webware.io is a digital agency that provides all the tools you need to succeed in today’s web-based world, on one platform. We work with you to provide website design, e-commerce solutions, blogging, email newsletter management, social media marketing, reputation management, and more. Our head office is located in Toronto, and we serve clients across Canada and North America.

To learn more about our services, please click here. If you have any questions about how we can help you or digital marketing, we’d love to hear from you. Please contact us here. 

Mee Moving provide commercial and residential moving services to clients across Red Deer, Calgary, Edmonton, and Lacombe, Alberta.  To help them reach to a wider audience, we launched their new website last week - www.meemoving.ca

We wish everyone at Mee Moving the best of success! 

John Willmott Architect, Inc. offers architectural and interior design consulting services to clients across the GTA. To help them reach to a wider audience, we launched their new website - www.jwarchitect.com

We wish everyone at John Willmott Architect, Inc. the very best of success! 

Steam Digital offers photography, videography, video editing, visual effects, and 3D animation services to clients across South Dakota, Iowa, Nebraska, and Minnesota. To help them reach to a wider audience, we launched their new website - www.steamdigital.com

We wish everyone at Steam Digital the best of success! 

INNOTEQ develops custom marketing solutions for clean energy solution providers across Brooklyn, Manhattan, Queens, Staten Island, and Long Island, New York. To help them reach to a wider audience, we launched their new website last week - www.innoteq.nyc

We wish everyone at INNOTEQ the best of success! 

Blue Moon Child Care offers family-oriented child care services across North Vancouver. They provide a healthy and open environment where children feel comfortable. To help them reach to a wider audience, we launched their new website - www.bluemoonchildcare.ca

We wish everyone at Blue Moon Child Care the very best of success! 

Scrumptious Fare Catering offers corporate, wedding & office catering services across Atlanta, Marietta, Athens, Roswell, Alpharetta, Commerce, Johns Creek, and Lawrenceville, Georgia. To help them cater to a wider audience, we launched their new website last week - www.sfcateringatl.com

We wish everyone at Scrumptious Fare Catering the very best!

Webware is always working to improve our Digital Services Plan to help our clients reach more potential customers and improve their bottom line through Digital Marketing.

This week, we are excited to announce Instagram images for your blog posts.

Starting in March 2019, all Webware Digital Service clients who participate in the blog program will receive social media images they can use on their Instagram account.

The Instagram images will include a professionally designed social media image that includes the title and the main points of the blog post. We will provide one main image for a post and subsequent images breaking down the blog post points for your Instagram story. For example, the image seen below.

By adding this feature to our blog program, you’ll be able to reach a larger audience by posting your blog link on Instagram with an eye-catching image and share your blog post through Instagram stories. Click here to view an example of how this new feature will look on your Instagram.

This new blog feature is included for all Webware clients participating in the blog program as part of the Digital Services Plan.

Webware will start rolling out Instagram images over the next couple of weeks so keep an eye out for them in your blog draft email soon!

If you haven’t taken advantage of our blog service, now is a great time to get started! Once you receive your monthly blog email, choose a topic and fill out the form to get started!

This feature is only available to Digital Service customers. If you are not enrolled for our Digital Service Plan, click here to join.

If you have any questions, please email support@webware.io

Visual Filmworks offers corporate, commercial video production services. They provide video production, photography services for businesses, brands and non-profits in Chicago, Illinois, and surrounding areas. To help them reach to a wider audience, we launched their new website - www.visualfilmworks.com

We wish everyone at Visual Filmworks the very best of success! 

Britt Smart Security LLC specializes in providing home security and automation solutions across Central and Northeast Ohio. To help them reach a wider audience, we launched their new website last week - www.brittsmartsecurity.com

We wish everyone at Britt Smart Security LLC the very best!

Brunning & Company Chartered Professional Accountant offers Accounting, Payroll Services for female entrepreneurs in Lethbridge, Cardston, Alberta, and across Canada. 
To help them reach to a wider audience, we launched their new website last week -  www.brunning.ca

We wish everyone at Brunning & Company Chartered Professional Accountant the best of success! 

Forged Design Custom Metal Work specializes in one-of-a-kind custom metal work and metal fabrication services across Toronto, Etobicoke, Scarborough, and the Greater Toronto Area.
To help them reach a wider audience, we launched their brand new website last week - www.forgeddesign.com

We wish everyone at Forged Design the very best of success!

Artistrophe also known as Milumbe Haimbe is a visual artist and a storyteller in Toronto, Ontario. She explore stories that are not shown on mainstream media and offer gigs in different places like Washington DC, California, Oslo, Paris, Apt in France, Bellagio in Italy and Sweden.
To help them reach a worldwide audience, we launched her website last week - www.artistroverse.com

We wish Artistrophe the very best!

Softmotion 3D offers custom lenticular printing services across New York, Los Angeles, Chicago, Seattle, Miami, Atlanta, Boston in the USA, Toronto, Ontario, Chambly, and Quebec in Canada, and all over North America.
To help them reach to a wider audience, we launched their new website last week - www.softmotion3d.com

We wish everyone at Softmotion 3D the very best of success!
 

Mode T Productions specialize in video production, photography, motion graphics, and print sales, and serve clients across Minneapolis, Saint Paul, Bloomington, Woodbury, Minnetonka, Edina, Eagan, Apple Valley, Chaska, Lakeville, Farmington, Burnsville, MN.
To help them cater to a wider audience, we launched their new website last week - www.mode-t.com

We wish everyone at Mode T Productions the very best!

AmerApex Moving specializes in local and long-distance moves and is equipped for both residential and commercial jobs across the USA. To help them reach a wider audience, we launched their new website last week - www.amerapexmoving.com

We wish everyone at AmerApex Moving the very best!

M.A.S. Mortgage Group Inc. offers residential and commercial mortgages to clients across Scarborough, North York, Toronto, Mississauga, Newmarket, and Richmond Hill, Aurora. To help them reach a wider audience, we launched their new website last week - www.masmortgagegroup.ca

We wish everyone at M.A.S. Mortgage Group the very best!

David Heisler Photography provides headshots, fitness, drone and fashion photography in Austin, TX. To help them reach a wider audience, we launched their new website last week - www.davidheisler.com

We wish everyone at David Heisler Photography the very best of success!