Webware.io Blog | Website, Digital Marketing Company in Toronto

Digital Marketing trends, like any other popular trend, are fast changing. There is always something new to look forward to and prepare for. We are already almost into February, and if you are not already preparing to brace the trends of 2020, you may soon have to play catch up with your competition.

While a lot of new things are expected to change as the year passes, there are a few marketing trends of 2019 that are expected to rule the landscape in 2020 as well.

If you are currently working on your marketing campaigns and want to make them future-proof, here are a few trends that you should watch out for.

1. SERP Position Zero
SEO will continue to be an important aspect of digital marketing in 2020. Due to the significant growth in search via mobile and voice, the search and browsing behavior has changed. Featured snippets and other “on SERP” information means that you don’t need to click through to a website link to get the information you’re looking for anymore – it’s right there on the Google search results page.

This on-SERP (search engine results pages) information may appear in various places, but the most sought after position is right at the top of the page, before the organic listings. This position is called “position zero”. Over 60% of the search results returned by Google now positions zero search results. It requires different SEO techniques than those employed for a normal listing in the SERPs.

2. Content Marketing
In November 2019, Google rolled out the new BERT system, which is designed to aid Google in its efforts to understand the natural language that people use in their search queries.

With this change, it is more important to ensure a site has fast speeds, useful links, and well-written content that makes your website more credible as a trusted resource.

3. Website Security
As of August 2014, Google announced that HTTPS is a ranking signal and flags every site as unsafe unless it has an HTTPS (the “S” stands for “secure”) certification. When you visit a new website, within seconds, you get a prompt of the address bar, whether the website is secure. Visitors are wary of unsecured sites and will leave within a few minutes, which will lead to a higher bounce rate. Over time, a high bounce rate is bad for your website, as it will directly affect where the site appears on the search results.

It is also advised to display a security badge on your website to reassure your site visitors that you are serious about security.

4. Video Marketing
Online video is said to be 600% more effective as a marketing tool than print and direct mail combined. It’s not too hard to see why video is so popular. While convenient and efficient for the audience, video marketing provides everyone with an attractive, versatile, and extremely shareable medium to reach their audience.

Search engines love videos because it is high-quality content. Using videos in various types of content as well as on your main web pages is an excellent SEO strategy. Each video needs to be optimized with the right keywords, a solid meta description, and also a strong title.

5. Voice Search
Voice search has started to pick-up pace, and just as predicted a few years ago, “50% of online searches will be voice-based in 2020”. As a result, the way websites are optimized will have to change. With Mobile-First Indexing already in place for SEO, a focus on Conversational Speech and Location-based search will be imminent to put yourself ahead for voice search.

6. Structured Data SEO
Structured data is a system of pairing a name with a value that helps search engines categorize and index your content. Structured data is essential for SEO because it’ll make it easier for Google to understand what your pages and your website are about. Google needs to find out what a page is about to show it in the search results. Using structured data is like talking to Google, telling Google what your site is about. That’ll help with your rankings.

Whether structured data affects rankings has been the subject of much discussion and many experiments. There are some indications that search results with more extensive rich snippets (like those created using Schema) will have a better click-through rate.

The companies that innovate and capitalize on emerging trends will outgrow their competitors and find new customers. The field of digital marketing is wide open right now, and as a leading digital marketing agency, Webware.io can help you grow your business.

To learn more about our services and how we can help boost your small or medium-sized business with our digital marketing strategy, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.

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Leverage The Power Of Email Marketing This Holiday Season!

Email is the currency of the web, and everybody online has an active email address. When it comes to conversions, there isn’t a more powerful channel than email. The average click-through rate of an email campaign is around 3%. Conversion rates on social accounts like Twitter are approximately 0.5%.

Here are some fascinating and amazing facts about email marketing:

Email marketing is the perfect way to start gathering interest, and to help your business generate a lot of leads during this holiday season, Webware.io has put together eight reasons why you should consider Email Marketing this Holiday Season!

1. It builds credibility and trust

2. It boosts website traffic and builds audiences

3. It boosts sales and generates leads

4. It facilitates brand building

5. Strengthens relationships and improves communication

6. Establishes customer loyalty and brand advocacy

7. Promotes market research

8. Increases ROI

To help you make the most of your email marketing campaign, you can choose Webware.io’s Newsletter Platform. Our platform empowers small and medium-size businesses to create and send high impact email newsletters with ease. Together we can power up your business’ email marketing campaigns for the holiday season.

Alternatively, if you choose to create a holiday email marketing campaign yourself, you need to plan early and segment your email lists. You must also check the previous year’s email trends and optimize your emails to drive conversations. To ensure your campaigns are effective, you need to consider:

a. Who your audience is

b. Your goals and objectives

c. Possible return on investment (ROI)

d. Track results to help improve your campaigns

These tips will help you to start working on optimizing your holiday email marketing strategy and making sure it’s geared to get the results you want.

To make planning your email campaign easier, here are six valuable ideas for email marketing for the holiday season:

Product Announcements: You can send a quick note to your customers informing them when new products arrive at your store.

Black Friday Sale: Encourage people to shop by promoting holiday offers.

Early Bird Offers: Plan a special ‘Early Bird Offer’ for your customers and promote it via emails.

Cyber Monday Promotions: Create a ‘Monday-Only Offer’ to drive online sales for Cyber Monday.

Last-Minute Deals: Promote last-minute deals to shoppers by encouraging them to act fast before the product runs out of stock or the holiday season ends.

Limited Edition Sale: Give your email subscribers a sneak peek at your limited edition holiday items.

While creating an email campaign may seem like a great idea, misunderstanding how to make optimum use of emails will lead to a less than desirable outcome. To ensure that your email campaign has the desired effect, reach out to the experts at Webware.io.

As leaders in email and online newsletter marketing, we can help your brand stand out. By relying on our expertise in digital marketing, we take the time to understand your business, plan actions, and deliver an email campaign that builds your brand online. Besides our email and online newsletter marketing services, we offer an array of other digital marketing services to ensure your online presence is well-established to leverage higher conversions.

To learn more about our services and complete digital marketing tool kit, please click here. If you have any questions about how we can help with your digital marketing needs, we’d love to hear from you. Please contact our experts here.