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Quick Results Marketing: 3 Reasons Why You Should be Advertising on Google Display Network

By Sara Cabral | | Tagged Marketing your online store

In one of our earlier posts in the Quick Results Marketing series, we talked about how you can place your ads right in front of potential customers when they are searching on Google. In this post, we talk about reaching your target audience while they’re browsing the web and visiting other websites that may be relevant to your products or service. The combination of the right audience, the right website, and a powerful advertising messa…

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Do's and Don'ts of E-mail Marketing

By Urvi Shah | | Tagged Marketing your online store

In this third post in the “Quick Results Marketing” series, we discuss and provide some pointers to be successful with email marketing. A recent article in McKinsey Insights shows that e-mail remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook and Twitter combined. The DO’s of E-mail Marketing So first off, DO create an email marketing campa…

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Quick Results Marketing: Cast your Net in the Search Stream

By Sara Cabral | | Tagged Marketing your online store

This is our first article in the "Quick Results Marketing" series, which, as the name suggests, will cover marketing tools that start delivering results (usually traffic or sales) within a short turnaround time. If you want to jump-start your online business, these are the marketing tactics for you. Search Engine Marketing with Google AdWords Whether they’re in the browsing stage or even the buying stage, shoppers use se…

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Do-It-Yourself SEO

By Urvi Shah | | Tagged Marketing your online store, Starting an Online business

Search engines like Google are the primary way in which your web site gets found by customers and interested parties. So, helping search engines find you is absolutely critical to your ability to build traffic to your site. The process of getting search engines to notice your site and report it in the search results is called Search Engine Optimisation, or SEO for short. SEO is everything to do with managing how well and how high up you ap…

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Webware Goes Mobile

By Cory York | | Tagged Webware updates

Mobile internet is a big trend we are seeing today, especially in Asia where computers are a luxury. Webware is taking mobile very seriously! Today we are announcing our first major step towards becoming a mobile-first product company. A few days ago, our core dev team pushed our mobile upgrade live! This is a hugely important landmark that we’ve been working towards for over a year. With the newest Webware release, here'…

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Marketing your Online Store: For Every Budget

By Urvi Shah | | Tagged Marketing your online store

Every businessperson knows the importance of marketing. As soon as you put up a signboard or print your visiting cards you have started marketing your business. But what next? And what is the best way for an online store to market itself? Here’s the no-jargon quick guide to online marketing. We’ll get into more depth on each of the marketing channels in future posts. In the infographic below which we call the “Wheel of Market…

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Start your online business…Now!

By Cory York | | Tagged Starting an Online business

So many people out there have exciting business ideas, but they have one thing in common – they are new to doing business online. And naturally there are a lot of questions about how to get started. So if you have ever thought about going online with your own store but were not sure how to do it, read on. 1.Think about what you want to sell online. It can be anything. Your business idea could be conventional or unusual ... Maybe y…

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